Journal.

Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.

Digital Marketing Consultant

Meet the UK’s leading social media consultant for businesses

By Kate Williams | 2 April 2024

Sometimes, all you need is a pair of fresh eyes. Sometimes, we’re just too close to things to be objective. Sometimes, the answer could be staring at you in the face! If you’ve been working on social media strategy for…

How to use content pillars to level up your social media strategy

Out with the old: How to use content pillars to level up your social media strategy

By Kate Williams | 20 March 2024

You know it, your parents know it, your cat probably knows it as well. Content is indeed, KING (or as we like to put it, queen!). Content pillars have emerged as an incredibly effective tool for businesses and brands aiming…

20 killer email marketing ideas for NEXT-LEVEL campaigns

20 killer email marketing ideas for NEXT-LEVEL campaigns

By Kate Williams | 5 March 2024

Email marketing runs through our veins here at KW Marketing. Cut us open, and we’ll bleed Klaviyo! As an email marketing agency, and with our founder Kate being an email marketing specialist at heart, obsession doesn’t even begin to touch…

The NEW digital age - the 7 key principles of marketing and why they're important

The NEW digital age – the 7 key principles of marketing and why they’re important

By Kate Williams | 20 February 2024

Welcome to the digital era. It’s time for your business to join the big leagues – and we have got just the thing for you. We always say that digital marketing shouldn’t be difficult for anyone to integrate into their…

KW Marketing Turns Six

Our founder Kate, is a proud Exeter Living Awards 2024 judge!

By Kate Williams | 16 February 2024

2024 just keeps on getting better and better for KW Marketing. From becoming finalists in the Exeter Living Awards to delivering outstanding digital marketing campaigns for our clients, we have been BUSY! And the good news just doesn’t stop there.…

We are finalists in the Exeter Living Awards 2024

We are finalists in the Exeter Living Awards 2024

By Kate Williams | 30 January 2024

As January comes to a close, digital marketing consultancy KW Marketing has kicked off awards season proceedings in the best way that we know how. We are officially FINALISTS in the Exeter Living Awards 2024! What a way to round…

How to set your digital marketing objectives for 2024

How to set your digital objectives for 2024: A guide for food & drink businesses

By Kate Williams | 9 January 2024

2024. It’s here. The new year is often a time when food and drink businesses think they need a fresh start with their food and drink digital marketing. More often than not, their immediate thought is a revamp of content…

A look back on 2023

A look back on 2023!

By Kate Williams | 2 January 2024

2024 has started with a BANG! The KW Marketing team is back and better than ever. So far in 2024, we’ve launched our BRAND-NEW Strategic Growth Workshop and set up our clients with their big digital marketing goals for the…

Unlock your brand awareness with a trusted social media agency in the UK

Unlock your brand awareness with a trusted social media agency in the UK

By Kate Williams | 13 December 2023

‘Scrollability’ and ‘thumb-stopping power’ are terms that we’ve come to know over the past few years. As a social media agency in the UK, we know that social media content feeds are the key to unlocking brand power and awareness.…

Laura Kinsman

Welcome Laura to the KW Marketing Team

By Kate Williams | 24 November 2023

And just like that – a new season has dawned. The final few months of the year are always ones that rush on by – but we wanted to take a minute to stop and smell the roses as we…

The ULTIMATE guide to your eCommerce digital marketing funnel

The ULTIMATE guide to your eCommerce digital marketing funnel

By Kate Williams | 17 November 2023

Here we go again – some more marketing jargon for you. But WAIT. Before you click off – this is definitely something that you’re going to want to read if you’re a business owner. We’ve been in the business long…

Why good website design is ESSENTIAL

Why good website design is ESSENTIAL for your eCommerce business

By Kate Williams | 18 October 2023

Have you ever visited a shop and after 2 seconds, you know that it’s all wrong? The lights are too bright, the music blaring too loudly, the products are all in the wrong place. It’s enough to make you walk…

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