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Blog

The power of planning

By Kate Williams | 22nd June 2019

Being self-employed is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my self-employed life, the power of planning should never be underestimated! Introducing the three T’s… Transparency With the world being saturated with…

What’s my biggest achievement?

By Kate Williams | 1st May 2019

Where do I even start with this one! The last two years have absolutely flown by, but what’s my biggest achievement and why does it mean so much? I still remember the first day of being self-employed and thinking, what am I doing?! It’s scary to think that after 7 years into your career, you…

What is Influencer Marketing?

By Kate Williams | 18th April 2019

There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help my business? Definition- Influencer Marketing is the process of researching, establishing and engaging with people,…

What is a Facebook Pixel?

By Kate Williams | 3rd March 2019

If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header of your website. It is a great way of building target audiences for future campaigns.…

Which marketing tools?

By Kate Williams | 25th October 2018

In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots of trial and error, here’s my cheat sheet on how to get a head start…

What is my motivation?

By Kate Williams | 24th September 2018

It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is my motivation? I get asked countless times, why do I work such long hours? The…

Split Testing

A/B split testing in Mailchimp

By Kate Williams | 29th May 2018

Split testing your email sends can be a great way of determining which campaign will work best with your audience, also known as a/b split testing. Do you have a campaign that you want to test which imagery or content works best? Are you unsure of what the title should be or when to send?…

Birthday

Which birthday month is the best?

By Kate Williams | 7th May 2018

This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With over 10 clients, from a variety of industries, I can quite honestly say I have…

New Year

Why New Year’s Resolutions are good

By Kate Williams | 4th January 2018

So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s resolutions are good. Prepare Preparing for a new year means getting ahead of the game.…