What is a Facebook Pixel?

By Kate Williams | 3rd March 2019

If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header of your website. It is a great way of building target audiences for future campaigns.…

Which marketing tools?

By Kate Williams | 25th October 2018

In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots of trial and error, here’s my cheat sheet on how to get a head start…

What is my motivation?

By Kate Williams | 24th September 2018

It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is my motivation? I get asked countless times, why do I work such long hours? The…

Split Testing

A/B split testing in Mailchimp

By Kate Williams | 29th May 2018

Split testing can be a great way of determining which campaign will work best with your audience, also known as a/b split testing. Do you have a campaign that you want to test which image to use will work best? Are you unsure on what the title should be or when to send? Mailchimp is…


Which birthday month is the best?

By Kate Williams | 7th May 2018

This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With over 10 clients, from a variety of industries, I can quite honestly say I have…

New Year

Why New Year’s Resolutions are good

By Kate Williams | 4th January 2018

So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s resolutions are good. Prepare Preparing for a new year means getting ahead of the game.…

Will my business idea work?

Will my business idea work?

By Kate Williams | 4th December 2017

I used to sit at work and think, I could do this for myself, I could be my own boss and start up on my own. But I always managed to find a reason why I shouldn’t or couldn’t. Whether that be confidence, not knowing what to specialise in or not having the contacts to…

Where to study Digital Marketing

Where to study Digital Marketing?

By Kate Williams | 21st November 2017

Digital Marketing is the biggest discussion point in marketing departments across the world. But where do you study Digital Marketing and how do you become an expert? Starting my career in London, Marketing was at the forefront of my career. Focusing mainly on PR, my role was to make sure the products we were marketing,…

Do more

What is Email Marketing Automation?

By Kate Williams | 14th November 2017

Welcome Programmes, Re-Engage Programmes, Loyalty Programmes and a whole lot more. What really is Email Marketing Automation? Making Email Marketing customer journeys personalised, relevant and time sensitive is easier said than done however also crucial if you want to retain them. So many businesses are great at welcoming customers into their brand and introducing what…