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Celebrating 3 years of passion, persistence and prosperity

By Kate Williams | 7th June 2020

May marked a huge milestone for me, but with the ongoing Covid-19 outbreak, ‘the norm’ seemed a little out of reach to celebrate. As things are starting to ease, I have finally had some time to sit back and reflect on my biggest achievement. I started KW Marketing back in 2017 and I never envisaged…

Algorithms

How algorithms rule the world

By Kate Williams | 3rd February 2020

Social media algorithms; a data puzzle waiting to be solved. Their role is to deliver ‘relevant’ content however it is the great ‘unknown’ on how to beat them. In this blog, I am going to break down everything you need to know about social media algorithms and the best way to beat them. 1. What…

How to launch a new product using Email

How to launch a product using Email Marketing

By Kate Williams | 14th October 2019

Email Marketing differs for every brand. No one method works. It’s all about testing! Testing to find out as much about your audience as you can. The best way to launch a product is to trigger curiosity and interest, but how do you do that effectively? A recent study from Harvard Business shows that 80% of…

The power of planning

By Kate Williams | 22nd June 2019

Being self-employed is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my self-employed life, the power of planning should never be underestimated! Introducing the three T’s… Transparency With the world being saturated with…

What’s my biggest achievement?

By Kate Williams | 1st May 2019

Where do I even start with this one! The last two years have absolutely flown by, but what’s my biggest achievement and why does it mean so much? I still remember the first day of being self-employed and thinking, what am I doing?! It’s scary to think that after 7 years into your career, you…

What is Influencer Marketing?

By Kate Williams | 18th April 2019

There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help my business? Definition: Influencer Marketing is the process of researching, establishing and engaging with people,…

What is a Facebook Pixel?

By Kate Williams | 3rd March 2019

If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header of your website. It is a great way of building target audiences for future campaigns.…

Which marketing tools?

By Kate Williams | 25th October 2018

In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots of trial and error, here’s my cheat sheet on how to get a head start…

What is my motivation?

By Kate Williams | 24th September 2018

It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is my motivation? I get asked countless times, why do I work such long hours? The…