Posts by Kate Williams

Which marketing tools?

In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots of trial and error, here’s my cheat sheet on how to get a head start…

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What is my motivation?

It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is my motivation? I get asked countless times, why do I work such long hours? The…

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A/B split testing in Mailchimp

Split testing can be a great way of determining which campaign will work best with your audience, also known as a/b split testing. Do you have a campaign that you want to test which image to use will work best? Are you unsure on what the title should be or when to send? Mailchimp is…

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Which birthday month is the best?

This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With over 10 clients, from a variety of industries, I can quite honestly say I have…

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Why New Year’s Resolutions are good

So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s resolutions are good. Prepare Preparing for a new year means getting ahead of the game.…

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Will my business idea work?

I used to sit at work and think, I could do this for myself, I could be my own boss and start up on my own. But I always managed to find a reason why I shouldn’t or couldn’t. Whether that be confidence, not knowing what to specialise in or not having the contacts to…

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Where to study Digital Marketing?

Digital Marketing is the biggest discussion point in marketing departments across the world. But where do you study Digital Marketing and how do you become an expert? Starting my career in London, Marketing was at the forefront of my career. Focusing mainly on PR, my role was to make sure the products we were marketing,…

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What is Email Marketing Automation?

Welcome Programmes, Re-Engage Programmes, Loyalty Programmes and a whole lot more. What really is Email Marketing Automation? Making Email Marketing customer journeys personalised, relevant and time sensitive is easier said than done however also crucial if you want to retain them. So many businesses are great at welcoming customers into their brand and introducing what…

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What’s your Social Media Strategy?

A Social Media Strategy, the spine of your Social Media Marketing. But how do you go about creating one? Where do you start? What’s your Social Media Strategy? Firstly, deciding what channels to focus on can be daunting. There is an array of different Social Media channels out there and finding out where your audience…

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Happy Birthday Month

November marks 6 months into my new business venture! Setting up KW Marketing UK has been my biggest career challenge to date, but wow what an exciting 6 months it has been. Happy Birthday Month to us! Starting out in London, then moving back to the South West, I have worked for the likes of Global…

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