Email Marketing
20 killer email marketing ideas for NEXT-LEVEL campaigns
Email marketing runs through our veins here at KW Marketing. Cut us open, and we’ll bleed Klaviyo! As an email marketing agency, and with our founder Kate being an email marketing specialist at heart, obsession doesn’t even begin to touch the surface of our feelings toward it. Time and time again – we have seen…
Read MoreTop 5 ‘email flows’ you NEED for your eCommerce website
The word ‘flows’ should be music to your ears if you’re a business owner or manager. Email marketing automations or ‘flows’ help your business run more efficiently. It minimises time spent doing repetitive tasks—giving you more time to focus on doing what you love. Not only that, but email automations capture all those pesky pieces of…
Read MoreEmail – the revenue driver that works whilst you sleep!
Welcome to part two of our foodie digital marketing series – ‘How you’re using digital marketing in your business’. As a food and drink digital marketing agency that THRIVES on helping brands reach their goals, we love to delve deep into foodie digital marketing. We work alongside incredible food and drinks brands and we LOVE…
Read MoreThree need-to-know trends to level up your email marketing in 2022
Email is everywhere. Continued internet access through mobile, deepened by the changes in pandemic and post-pandemic marketing, means it’s not going anywhere, either. So, what elements do you need to build into your email marketing strategy? Let’s explore the trends that we can look forward to in 2022 and beyond. 1 Welcome the new data…
Read MoreHow to launch a product using email marketing
Email marketing differs for every brand. No one method works. It’s all about testing! Testing to find out as much about your audience as you can. The best way to launch a product is to trigger curiosity and interest, but how do you do that effectively? A recent study from Harvard Business shows that 80% of…
Read MoreWhich marketing tools?
In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots of trial and error, here’s my cheat sheet on how to get a head start…
Read MoreA/B split testing in Mailchimp
Split testing your email sends can be a great way of determining which campaign will work best with your audience, also known as a/b split testing. Do you have a campaign that you want to test which imagery or content works best? Are you unsure of what the title should be or when to send?…
Read MoreWhere to study Digital Marketing?
Digital Marketing is the biggest discussion point in marketing departments across the world. But where do you study Digital Marketing and how do you become an expert? Starting my career in London, Marketing was at the forefront of my career. Focusing mainly on PR, my role was to make sure the products we were marketing,…
Read MoreWhat is Email Marketing Automation?
Welcome Programmes, Re-Engage Programmes, Loyalty Programmes and a whole lot more. What really is Email Marketing Automation? Making Email Marketing customer journeys personalised, relevant and time sensitive is easier said than done however also crucial if you want to retain them as a customer. So many businesses are great at welcoming customers into their brand…
Read MoreWhere to start with digital marketing?
A minefield in itself! Digital Marketing covers multiple channels and platforms, and is at the heart of most businesses. Whether you are running an e-commerce site or an informative site, Digital Marketing needs to be your core focus. With various options and ways of marketing your business it can become a fuzzy mess as to…
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