Social Media
How algorithms rule the world
Social media algorithms; a data puzzle waiting to be solved. Their role is to deliver ‘relevant’ content however it is the great ‘unknown’ on how to beat them. In this blog, I am going to break down everything you need to know about social media algorithms and the best way to beat them. 1. What…
Read MoreWhat is Influencer Marketing?
There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help my business? Definition: Influencer Marketing is the process of researching, establishing and engaging with people,…
Read MoreWhat is a Facebook Pixel?
If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header of your website. It is a great way of building target audiences for future campaigns.…
Read MoreWhich marketing tools?
In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots of trial and error, here’s my cheat sheet on how to get a head start…
Read MoreWhere to study Digital Marketing?
Digital Marketing is the biggest discussion point in marketing departments across the world. But where do you study Digital Marketing and how do you become an expert? Starting my career in London, Marketing was at the forefront of my career. Focusing mainly on PR, my role was to make sure the products we were marketing,…
Read MoreWhat’s your Social Media Strategy?
A Social Media Strategy, the spine of your Social Media Marketing. But how do you go about creating one? Where do you start? What’s your Social Media Strategy? Firstly, deciding what channels to focus on can be daunting. There is an array of different Social Media channels out there and finding out where your audience…
Read MoreWhere to start with digital marketing?
A minefield in itself! Digital Marketing covers multiple channels and platforms, and is at the heart of most businesses. Whether you are running an e-commerce site or an informative site, Digital Marketing needs to be your core focus. With various options and ways of marketing your business it can become a fuzzy mess as to…
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