A minefield in itself! Digital Marketing covers multiple channels and platforms, and is at the heart of most businesses. Whether you are running an e-commerce site or an informative site, Digital Marketing needs to be your core focus.
With various options and ways of marketing your business it can become a fuzzy mess as to where to start. SEO, PPC, Email Marketing, Social Media Marketing along with a whole host of other options. How do you know what your business focus needs to be?
Email Marketing and Social Media Marketing are my bread and butter, but also a hobby! It excites me to see the results one simple title change in an email can make, along with a slightly different design. Segmenting and personalisation in 2017 is key. Sending relevant campaigns to the right people at the right time is crucial for conversions. And we all know conversions make money! From designing to building, segmenting to sending, I cover most areas on Email Marketing and love every second!
Social Media Marketing gives us a larger audience to work with. Each platform has it’s own demographic and identity. The difficult part is working out which channel works the best for your business. It is crucial that you stand out in the very busy, noisy crowd that we call Social Media. Creating boosted posts and paid advertising whilst identifying a bespoke target audience comes naturally to me. Maybe that’s the joys of being a millennial?
Working alongside some extremely exciting brands, I have the pleasure of being at the forefront of all of the above. My experience and knowledge is constantly evolving. If you would like to discuss where to start with your Digital Marketing needs or simply want to talk over what you are currently doing, then please contact me, as I would love to hear from you.