Posts Tagged ‘Learning’
Why we split test across our digital marketing
Split testing, A/B testing – we’re sure you’ve heard of it. But what actually is it? Split testing is a method of comparing two versions of a digital marketing campaign or element (such as a website, email, or ad) to determine which one performs better. This allows you, to make data-driven decisions about how to…
Read MoreBlack Friday and Cyber Monday: can your business benefit?
Huge opportunity or massive threat? Well, that depends on you, your business and your customers. Hyper-spending, over-consumption and waste, have tainted these huge shopping days as the rise of conscious consumerism has taken root. So, it’s essential to do your research before you hop on the bandwagon to offer Black Friday or Cyber Monday discounts.…
Read MoreJuice up your digital marketing NOW to make your Christmas 2022 sales sparkle
There’s no time like the (Christmas) present. If you run an ecommerce business, you need to plan your digital marketing strategy NOW to reap the benefits of the festive season for your brand. Why? Well, faced with rising inflation, the cost of living crisis and fears of recession, consumers are starting to shop earlier to…
Read MoreThe shape of KW Marketing after five years in business
What’s your favourite cake? I’m in need of a nice slice of something decadent because it’s KW Marketing’s birthday! Yes, I’m celebrating five years in business and I can’t quite believe how fast time flies when you’re (mainly!) having fun. I’ve been thinking about how far KW Marketing has come. This is what KW Marketing…
Read MoreHow to reflect, refresh and reset for 2022
Between working from home, pivoting strategies to cope with unprecedented challenges and working on staying healthy and well, it’s understandable if your business goals took a temporary back seat in 2021. But with Christmas complete and the new year right around the corner, now is a great opportunity to reflect on the progress you’ve made…
Read MoreCelebrating 3 years of passion, persistence and prosperity
May marked a huge milestone for me, but with the ongoing Covid-19 outbreak, ‘the norm’ seemed a little out of reach to celebrate. As things are starting to ease, I have finally had some time to sit back and reflect on my biggest achievement. I started KW Marketing back in 2017 and I never envisaged…
Read MoreWhat’s my biggest achievement?
Where do I even start with this one! The last two years have absolutely flown by, but what’s my biggest achievement and why does it mean so much? I still remember the first day of being self-employed and thinking, what am I doing?! It’s scary to think that after 7 years into your career, you…
Read MoreWhat is my motivation?
It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is my motivation? I get asked countless times, why do I work such long hours? The…
Read MoreWhich birthday month is the best?
This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With over 10 clients, from a variety of industries, I can quite honestly say I have…
Read MoreWhy New Year’s Resolutions are good
So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s resolutions are good. Prepare Preparing for a new year means getting ahead of the game.…
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