Being self-employed is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my self-employed life, the power of planning should never be underestimated! Introducing the three T’s… Transparency With the world being saturated with…

Read More

There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help my business? Definition: Influencer Marketing is the process of researching, establishing and engaging with people,…

Read More

If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header of your website. It is a great way of building target audiences for future campaigns.…

Read More
Social Strategy

A Social Media Strategy, the spine of your Social Media Marketing. But how do you go about creating one? Where do you start? What’s your Social Media Strategy? Firstly, deciding what channels to focus on can be daunting. There is an array of different Social Media channels out there and finding out where your audience…

Read More