What is a Facebook Pixel?

If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick!

What is a Facebook Pixel?

A Facebook Pixel is a piece of code that you add into the header of your website. It is a great way of building target audiences for future campaigns. You can also track conversions from ads and remarket to people who have already visited your website.

It’s all in the power of cookies…

Why setting it up is a must!

Targeted audiences and targeted ads are both the key to ROI. A Facebook Pixel ensures your ads are seen by people who are most likely to convert. Whether that means they have visited your website before or match your target audience.

It also allows you to see device preference, meaning optimising conversions on each device is far easier.

Lookalike audiences allow you to use the data collected behind your pixel to form a lookalike audience. They will have the same interests and demographics of people who are already visiting your website. A great, acquisition exercise!

How to use the results…

There are two kinds of ‘events’ that your Pixel will collect, a standard event that Facebook has predefined or a custom event that you can set up yourself.

An ‘event’ is an action that a customer takes on your website, such as ‘added to basket’, ‘abandone basket’ or ‘register for an account’.

You can then use this data to create your ads, targeted to your audience.

Find out more

If you are using paid advertising and haven’t set up a Facebook Pixel, then you are missing a huge opportunity to not only convert existing customers but to acquire new ones.

If you would like to discuss your Facebook Ads, then please do get in touch.