A Social Media Strategy, the spine of your Social Media Marketing. But how do you go about creating one? Where do you start? What’s your Social Media Strategy?
Firstly, deciding what channels to focus on can be daunting. There is an array of different Social Media channels out there and finding out where your audience is key. Are you looking to contribute to a conversation? Maybe Twitter is the right channel? Are you looking to post a job advert? Then LinkedIn is the place to be. For sharing and video content Facebook is king. Exploring these options is exactly where you need to start.
Your Mission Statement is your goal, what are you looking to achieve from being on Social Media? Brand Awareness? Lead Generation etc. Once you have decided why you are doing it you can then move on to the how’s and whys.
Analysing your audience is your next step. Where are they based? What are they interested in? How can we capture their attention? Time is always of the essence and marketing to your customers at the right time in the right place is crucial.
Moving on from the above, you then focus on Voice and Tone. This is how you will talk to your audience and communicate with them. Your voice is your mission statement. Your tone is the implementation of that mission.
Content is king and making sure it is compelling and aesthetic to the eye is a must. Hashtags, longer descriptions, shareable copy and more, each channel has a different focus. Deciding how you to go about this is the hard part.
Finally reporting is essential! Benchmarking where you are before you started your Social Media Strategy will show you what is working and what isn’t. Are those paid adverts paying off? Is targeting location vs interests proving to be more popular? Make sure each channel is listed with all key metrics along with progression and benchmarks so that you know what your aims are.
If you would like to discuss any of the above in more detail or would like a Social Media Strategy for your business please do contact me.