Key Account Manager – The role:

Salary: £25,000-£35,000 with commission of £20,000
Contract: Full time, permanent
Location: Working from home/Exeter office/London office

Are you an experienced, highly motivated and creative digital marketing whizz who wants to join a vibrant consultancy that’s going places?

Acting as Key Account Manager, you will be responsible for helping KW Marketing maintain high standards of client strategy and support, with a focus on client acquisition, growth, and retention. You will also be responsible for supporting where necessary our client services teams to deliver best-in-class digital marketing results for our expanding client base.

Main Responsibilities:

Business Development & Sales (60%)

  • Identify and pursue new client opportunities through a multi-channel approach and in person networking and attendance of industry events.
  • Seek out opportunities to grow existing client spend by upselling and cross-selling relevant new products and services.
  • Devise, create and present proposals to potential and existing clients for part or all of the company’s suite of products and services.

Account Management & Delivery (30%)

  • Assist when required with the onboarding of new clients, managing their expectations from initial scoping to ensuring deliverables are met.
  • Support client services teams to devise, develop and deliver creative marketing strategies, campaigns and briefs.
  • Where necessary, plan, research and create compelling digital content across multiple platforms.
  • Update and meet clients to report on campaign progress and provide suggestions to improve performance.
  • Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends etc.)
  • Maintain client satisfaction by continually tracking data and account performance as measured through client retention.

Marketing (10%)

  • Create assets for KW Marketing’s marketing.
  • Create case studies for company marketing by extracting account data as well as referrals, testimonials and social proof from clients.

Strategy, Ethos, and Values:

  • Champion quality and excellence, seeking out and sharing constructive feedback to support the continued development of KW Marketing.
  • Model the values and ethos of KW Marketing and ensure they are upheld at all times.

Continuous Professional Development:

  • Proactively seek out opportunities for professional development including undertaking any training as required by KW Marketing.


  • Attend and contribute to meetings, proactively contributing ideas and suggestions in advance, and preparing reports as required.
  • Any other work as directed by Kate Williams, appropriate to the role.

Commission Scheme:

  • An annual commission scheme will be offered based on a target of new and retention sales generated by the successful candidate post successful completion of their probation period.

What you’ll get from us

This is an important role at the heart of KW Marketing. We’re a small business so you’ll be hugely supported as an integral team member. You’ll immediately make a huge impact, gain valuable agency experience, get involved in key decisions and contribute to exponential growth for us and our clients.

If this sounds like you then we would love to hear from you! Please send your CV, a covering letter and your notice period to We’ll hold interviews promptly as we’d like you to start as soon as possible. This job will close as soon as we find the right person.

About us

Based in Devon, UK, with offices in Exeter and London, KW Marketing was established in 2017 by leading digital marketing expert Kate Williams.

KW Marketing is on a mission to become the UK’s number one food and drink digital marketing agency, supporting passionate, driven businesses in this niche to shine, be heard, and put themselves on the map. They aim to inspire, empower and grow food and drink businesses through story-driven strategy and data-led marketing campaigns to raise revenue and recognition.

Kate and her expert team offer a full-service marketing agency, delivering email marketing, paid and organic social media, SEO, website design, strategic consultancy, workshops and masterclasses to powerfully grow food and drinks brands, positively impact their bottom line and help them to thrive in a competitive market.