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See what’s happening through the eyes of the people in the room. Tag @kwmarketinguk and use #FUELLIVE to be featured here.

Be a guest on our podcast.

We're looking for x5 food & drink brands who are serious about growth to join Kate on the podcast, to talk all about:

What you’re building.

What’s working.

What’s not.

And what growth actually looks like behind the scenes.

If you’d be up for sharing your journey (the highs, the messy bits, and everything in between), grab Kate at FUEL or apply below.

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Meet The Experts Behind FUEL Live 2026.

Keynote: From TikTok to Retail: Building A Modern Food Brand With George Robinson, So Sweet

From viral content to real commercial traction, George has built So Sweet into a fast-growing brand across TikTok, Amazon, and retail. In this keynote session, George shares what it actually takes to turn attention into revenue, and what’s working right now in modern food & drink growth. Expect honest insight on:

How TikTok has driven real sales (not just views)
Turning content into consistent growth
The role of Amazon and retail in scaling
What’s worked, what hasn’t, and what he’d do differently

If you’re trying to grow in 2026, this is the reality behind the headlines.

Workshop 1: Owned vs Rented: Building a Marketing Engine You Actually Control With Kate, KW Marketing

Most food & drink brands are stuck in reactive marketing - posting, running ads, and chasing results without a clear system behind it. The problem? Too much reliance on channels they don’t own. In this session, Kate will show you how to shift from rented platforms to owned growth - using email and customer data to drive consistent, predictable revenue. Learn how to build automations that convert, create campaigns that actually sell, and turn your marketing into a structured engine that supports long-term growth.

Workshop 2: The Growth Numbers That Actually Matter: ROAS, Profit & Scaling With Lucy, KW Marketing

Most brands don’t have a marketing problem - they have a numbers problem. You’re investing in ads, content, and campaigns… but don’t always know what’s actually profitable. In this session, Lucy will break down the key metrics that drive real growth - from ROAS and cost per acquisition to margins and repeat purchase. Learn how to understand what you can afford to spend, how to predict performance, and how to make confident decisions when it comes to scaling your brand.

Founder Story: Building A Premium Brand Without Chasing Supermarkets With Nicola Elliott, Single Variety Co

What if scaling your brand didn’t mean following the traditional path? In this session, Nicola shares how Single Variety Co has grown from a kitchen-table idea into an award-winning premium preserves brand - without relying on supermarkets as the main route to success. Learn how to build a strong, values-led brand, grow through direct channels, and make decisions that support long-term profitability rather than short-term growth.