Cornish Cheese Co Digital Marketing Case Study

You’ve heard us shout to the rooftops about our friends and legends at The Cornish Cheese Co before. Their artisan cheese products are the best in the West, and their growth over the last few years has meant that they are gearing up for a few big years ahead. 2024 was no different, The Cornish Cheese Co approached Q4 2024 with very ambitious goals. With the Christmas period being a pivotal period of their yearly revenue, they needed a robust digital marketing strategy to outperform their 2023 results. But how did they achieve record-breaking revenue in Q4 2024? Are you ready to find out? LET’S GO!

The challenge

The final quarter of the year presented a unique challenge for The Cornish Cheese Co. They aimed to grow sales by a significant margin compared to Q4 2023 and needed their Christmas delivery slots filled well ahead of time. This required a compelling marketing strategy to attract both returning and new customers and precision in ad spending.

Additionally, The Cornish Cheese Co sought to build deeper engagement through email marketing and expand its brand visibility on social media, specifically TikTok. With eyes on a younger demographic and measurably higher digital returns, there wasn’t much room for error. This was where KW Marketing UK stepped in to lead the charge!

The solution

1. Meta ads campaign optimisation

KW Marketing UK executed a full-scale paid social media campaign on Meta platforms, utilising precise audience segmentation and compelling festive-themed creatives. The strategy included intensive A/B testing to identify the best-performing ads, ensuring high click-through rates and optimal conversions.

2. Email marketing overhaul

To capitalise on the Christmas momentum, we revamped The Cornish Cheese Co’s email marketing strategy. This included well-timed email blasts with festive offers and sophisticated segmentation to target repeat customers and new prospects. To grow their mailing list, they launched a giveaway that resonated with their target audience, encouraging high-value participation.

3. TikTok-focused outreach

TikTok became a vital part of the Q4 plan. KW Marketing crafted a series of engaging and trendy short videos that highlighted the craftsmanship and quality of The Cornish Cheese Co products. The content was designed to capture attention quickly and drive social shares, tying back to sales efforts. Looking to grow your brand across Instagram, TikTok or LinkedIn? Our social media agency helps food & drink brands stay consistent and convert across platforms.

4. Post-Christmas sales planning

Collaborating closely with The Cornish Cheese Co, KW Marketing developed a roadmap to achieve their Christmas order targets. By frontloading ad spend on strategies proven to convert and monitoring real-time sales data, we were able to adjust tactics to maximise efficiency and ensure delivery slots filled sooner than forecast.

The impact

The Q4 2024 campaign produced spectacular results that surpassed expectations, particularly when compared to Q4 2023.

1. Exceptional sales growth

Online sales surged by a remarkable 52% compared to Q4 2023, driven by the success of the ad campaign, revamped email marketing, and increased social engagement. The pre-Christmas order target was achieved in just half the anticipated time and with half the projected advertising budget.

2. Unmatched ad efficiency

The Meta Ads campaign delivered a staggering 10x Return on Ad Spend (ROAS), ensuring that every pound invested drove significant revenue back to the business.

3. Email marketing as a revenue driver

Q4 2024 saw email marketing revenue double, showcasing a 100% increase year-over-year. Furthermore, the social/email giveaway captured nearly 1,000 email entries, expanding their audience and customer base for future campaigns.

4. Social media expansion

TikTok further emerged as a powerful platform for the brand’s growth, with The Cornish Cheese Co gaining 1,000 followers and registering over 200,000 post views in Q4 alone. The engaging content not only built brand awareness but also helped connect the company with a younger, tech-savvy demographic.

This Cornish Cheese Co digital marketing case study shows what’s possible with the right strategies, creativity, and collaboration. KW Marketing’s expertise helped The Cornish Cheese Co not only meet their festive season goals but redefine what success looks like for their business.

From boosting sales to cultivating a new generation of cheese enthusiasts, KW Marketing’s approach delivered sweeping results. The Cornish Cheese Co enters 2025 with a THRIVING customer base, renewed confidence, and a solid foundation for even greater achievements ahead.

“Working with the team is fantastic! They are so engaged and passionate about the produce they are creating the content for, which gives us huge amounts of trust in their work. Alongside the huge energy they bring, they are still very professional and everything is mapped into a strategy and recorded, to enable us to look back through and see what works and doesn’t. A great company to work with and amazing at what they do!”

Ben Stansfield, Head Of Marketing & Sales, The Cornish Cheese Co

Dreaming of brie-lliant success with your digital marketing?

Our team of expert digital marketing strategists is ready to take your business to the next level. Whether you’re looking for consultancy or full campaign management, we’re here to help you hit and exceed your revenue goals. If this Cornish Cheese Co digital marketing case study sparked some ideas for your brand, book a free strategy call or explore our Strategic Growth Workshop – designed for ambitious food & drink brands ready to scale.

Photography by Girl Behind The Lens.

The Cornish Jar

09:15 13 Sep 25

We have recently started working with Kate and her team at K W Marketing. Our experience so far has been excellent, they do exactly what they say they do. Everyone worked around the clock to get us to where we needed to be.

Charlotte Simonds

14:04 06 May 25

Kate and her team bring an exceptional level of thoughtfulness and precision to their work—uncovering what truly matters before artfully translating it into brand expression. For the reformer space, they crafted a brand that seamlessly blends creativity with conversion, creating real buzz and, more importantly, driving bookings. While our mission is to move people, Kate’s vision and execution profoundly moved us.

Dave Briggs

10:10 29 Jan 25

Kate spoke at the Building Brands marketing conference in Exeter, in November 2024, and was absolutely superb. I honestly couldn't have asked for someone to do better. The feedback that she received - both to her, and to us as the organisers - was especially pleasing and hopefully gave her a really good shot of confidence too! She was brilliant - really engaging, knew her stuff, and gave the attendees some great tips and advice too. Couple of people have been speaking to us about it even now - 3 months later!

Huge thanks Kate, looking forward to getting you along to more events in the future too!

Kate and her team are fabulous by the way. Definitely happy to recommend them!

Christian William Horne

18:58 20 Nov 24

Working with Kate and the team at KW Marketing has been a game-changer for our business. Their expertise in growth-focused marketing has helped us reach new levels, and the results speak for themselves. From strategy to execution, they’ve been hands-on every step of the way, driving real impact on our growth journey. Highly recommend!

John Sheaves

09:05 11 Oct 24

In the modern world of digital marketing which is now a prerequisite for getting your product or service to market, you need professional support from a professional agency. Kate and her team are just that. They have worked with us for the last few months and they have been a game changer and have opened our eyes to the art of the possible.

The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally.

We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with.

Ben Stansfield

18:13 17 Aug 24

We have been working with the team for just over 6 months now and it's been fantastic. They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work.

Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't.

Overall, great company to work with and they are amazing at what they do!

EmmaLouiseI7

14:24 25 Apr 24

The FUEL marketing event we attended was really useful. We gained a few more ideas of ways to help elevate our small, independent icecream business and came away feeling inspired and motivated. Thankyou again for having us

Serena Slatter

12:49 15 Apr 24

HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement!

Ria Ball

15:17 01 Mar 24

It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results.

Nigel Wright

16:53 14 Feb 24

Kate and the team worked incredibly hard for us throughout our Christmas email and social
Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.

Browella Beauty

14:16 08 Aug 23

Since February this year we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them. We love that they send us over a content plan every month so then we can check what is going to be posted. Again Thank you to Kate, Hannah, and their amazing team x

Chloe Farrant

21:56 11 Jul 23

I recently attended the Uncovering Opportunities Workshop with Kate, and it left me feeling clear, focused, and motivated to take the next steps in my business. In just a short session, Kate demonstrated a deep understanding of my business and my goals, and I now feel excited and confident to embark on this journey with her by my side. Highly recommend!

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.
Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.