SOCIAL MEDIA MANAGEMENT & MARKETING.

Harness the power of social media to grow your brand

Work with a social media agency that:

Uses analytics to understand what’s working and what’s not

Harnesses data to shape the content that will best attract your audience

Creates a content strategy that ensures your posts, reels, carousels and stories, are posted at optimum times, to the right audience, in the right way

Increases your brand awareness

Supports you to build meaningful relationships and develop customer loyalty

Positions your brand as a thought leader

Use targeted advertising to grow your business

Book a free discovery call to get started!

LET'S WORK TOGETHER

We’re not just your marketing people, we’re your marketing partners. We’re in it for the long haul and committed to your success!

Clients & Partners

Worked with & alongside

When you work with us, you’ll get...

Support with identifying and targeting your ideal audience

Support on deciding which platforms will deliver results for your business

A growing community of loyal customers

Data-informed content that builds trust

Creative, personalised campaigns that nurture leads

A simple and cost-effective way to engage your audience

Valuable insight into your marketing efforts

Connected marketing channels for a cohesive and fluid buyer’s journey

Elevated sales

This is for you if...

… you’re an ambitious small business that’s going places

… you want your customers to know, like and trust you

… you want to promote your newest offer, product, content or event

… you want to stand out from the crowd

… you want to rapidly scale your business

… you want to gain a competitive advantage

Social Media Agency - This is for you if

Are you ready to...

Build credibility?

Increase revenues?

Improve profits?

Power up your leads?

Enhance ROI (return on investment)?

Ramp up brand awareness?

Find new customers?

Keep advertising costs down?

Grow your business?

Whether you need to launch or relaunch your presence on Facebook, Instagram, Twitter or LinkedIn or need a content strategy that WORKS, we are the social media agency to support you. We’ll channel your energy into the platforms where your people hang out. Then, we’ll grow your presence, your community and your sales. Together, we’ll create new possibilities, deliver results and make your online business THRIVE!

Book a free discovery call to find out how we can support you.

BOOK A CALL

Working with Kate has been a brilliant experience. Not only is Kate incredibly hard-working, knowledgeable and professional, but Kate’s passion for our brand and friendly nature made her a vital extension of our team, helping us to grow our business and exceed our ambitions.

It's always lovely to work with Kate - she is very knowledgeable and has many amazing ideas to help! Love her work!

KW Marketing successfully increased our social media presence and grew our followers on every platform! Their tailored strategies, engaging content, and innovative ideas have resulted in remarkable growth, with enhanced brand visibility and increased footfall to our bakeries. Highly recommend to any business seeking to expand their online reach!

Kate's great digital marketing knowledge has shaped the digital footprint for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

We've been working with Kate for several years, she has really helped sharpen our social media approach and outputs. Kate brings a clear point of view, creativity, pragmatism and has made a major contribution to our online sales growth.

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

I loved the workshop, it was fantastic! The biggest takeaway was to make sure we are advertising in the right place for the biggest return. It seems obvious but the workshop has given me a clear focus!

We worked with Kate to support on the launch of our new website. She was detailed, efficient and added value to the project by offering additional feedback which enhanced customer experience and website performance.

Kate started working with our company around two years ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Kate demonstrated 360-degree expertise in setting up multiple automated flows on a new email platform for HGI, engendering confidence throughout the business. Kate was a pleasure to work with. Beyond her technical abilities, she brings fantastic energy, creativity and a positive mindset to every task and interaction. I look forward to working with her again in the future.

Since February, we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them! Again thank you to Kate, Hannah, and their amazing team! Highly recommend!

Working with Kate, Mela and the team has been a joy. Their generosity with their expertise and time made a big difference to my personal development as well as the charity I work for. Thank you KW Marketing!

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few years, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Within a very short period of time, Kate felt part of the SWBC team. She has a charming personality, works highly efficiently, and has a really good knowledge of digital marketing techniques and social media trends. She will offer up solutions to any challenge, and actively look for ways to enhance any B2B communication strategy.

Kate has been an absolute pleasure to work with. She is considerate, creative, diligent and responsive, and has shown a great ability to adapt to our unique requirements and changing pace during a challenging period. As with all the best consultants, Kate is a good listener and fun to work with, but she’s also action-orientated and moves quickly in pursuit of tangible results. Her ability to understand the needs of our diverse audiences, backed by her significant experience in digital communications, has resulted in consistent growth across all our social media channels.

We launched our online marketplace 6 months ago and Kate has been an integral part of its growth by providing us with her impeccable insight into the world of digital marketing. We are so pleased to have her on board and look forward to continuing our work together.

SOCIAL MEDIA PLATFORMS

Which channels do we specialise in?

The different parts of social media management we offer...

Strategy

Empowering your social media marketing strategy with our years of expertise. We’re here to craft the perfect strategy that mets the needs of your business goals. We can help you put together a social media strategy that delights, inspires and drives those visitors.

Platform Set Up

If you haven’t quite taken the plunge into the digital world yet, we’re here to lead you in step by step. We can help to get you set up on your chosen platform and help you with the secret sauce that spices up your social media.

Copywriting

We are on hand to help you with crafted strategy-driven, shareable content that is unique to each social media platform. We’re here to help your brand engage new audiences and place itself as an industry leader through insightful, engaging copy.

Creatives

Everyone wants to stand out from the crowd - and we’re here to help you shine! We help to make your feed pop, using a combination of premium stock photography, custom designed graphics or assets provided by the client.

Scheduling

There’s never been a better time for us to help. And that’s the same for our scheduling as well! Using our expert software we can determine the optimal time for your posts to go live, ensuring maximum engagement.

Optimisation

Our reports offer a clear look at the key metrics that matter most to your business, whether that is audience growth, engagement, web clicks etc. See which of the posts have performed best, broken down by impressions, engagement percentage and engagement breakdown. We use these insights to make data-led decisions for your business to optimise your strategy.

Community Management

Keeping on top of incoming messages and comments can be time consuming; let us handle it for you to ensure your audience are never waiting. Having regular meaningful conversations is vital for developing trust in your brand. We’re on hand to reactively reply and keep at the forefront of your customers minds.

Influencers

We can use community management to spark up conversations with influential people in your industry – allowing you to gain increased exposure, showcase organic content and grow your audience through trusted partners.

Our approach to social media management...

Your social media strategy need never be an afterthought with our social media management services. Managing your social media requires a clear content strategy, resolute consistency and buckets of creativity. Our data-driven approach, coupled with our flair for the creative is here to help you on your way to reaching the right audience and achieve industry-leading results.

Creating engaging visual content.

Optimised posting schedule.

Nurture meaningful engagement.

Spark up influential relationships.

Nurture existing audience.

Help your social media marketing to THRIVE!

How we work...

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 Step 10

Step 1

Let’s get to know you!

We’re here to be an extension of your team. We are on hand to craft the perfect social media management strategy that will go about and beyond. With your business goals at the forefront always, we will perform an audit that evaluates the success and strengths of your existing social media platforms and identify the areas that will need improvement. We know that one size doesn’t fit all and that’s why we are here to ensure that the foundations of your social media strategy suit your business. We will put the structure in place for your well-rounded, targeted social strategy.

Step 2

Keeping an eye on your competitors

We will keep a finger on the pulse for your business. We compare your social presence to your competitors and ensure that we’re standing out from the crowd. We will ascertain the types of messages that your customers will be receiving and make sure that your strategy is a head and shoulders above the rest. We will then use our knowledge of social media and industry trends to give you a steer on where next to take your brand.

Step 3

Target the right audience at the right time

Quality content to a quality customer pays your company dividends, every single time. It is so essential to know precisely who your audience are and where you need to be locating them. If you don’t already know who your ideal demographic is, we can help you to understand who they are and how they operate. We will then put together content that resonates.

Step 4

Step 5

Set your goals and strategies

Once we have on hand the direction we need to take, who we want to target and how to achieve our results, we will compile a comprehensive, engaging social media plan that outlines how to bring your brand alive on social media. Everything from copy, creatives and content will be outlined to frequency of posts and themes. A cohesive strategy that will ignite your brand awareness and reach your goals.

Step 6

Content Creation that WOWS!

From creative copy to visual content to on-trend posts, we can help you achieve your creative goals. We will write, design, create engaging social media content using our extensive experience and database of premium content. We’ll work with you on creating assets that can be used across all digital marketing platforms, creating a seamless experience for each and every follower.

Step 7

Step 8

Keeping your community engaged

We are on hand to create communities around your business by cultivating, nurturing and engaging your audience through community management. We’re here to increase your engagement and brand awareness by keeping on top of incoming messages and comments. Were here to have regular and meaningful conversations with your customers, gaining trust and driving loyalty.

Step 9

Always measuring, always improving!

We’re here to take away the stress of measuring. We’ll let you know about the good, the great and the even better when it comes to your social media marketing. Transparent, honest results that we can continuously improve upon is part of our motto.

We know that reporting is vital for your business. With in-depth reporting and analysis, businesses can steer and adjust their strategies to yield the most effective results. We’re here to help you get a better understanding of how your social media audience responds and engages with your company and glean insightful information for future success.

You will receive a comprehensive report on performance of our social media strategy so you can see how this activity is performing and align it to your goals.

Step 10

Going above & beyond, every single time

For us, the best isn’t the best until we can do better. We’re so passionate about being a part of your team and driving results for you. We will be constantly refining and improving our strategies, utilising each and every insight that we can glean.

Coupled with industry expertise, you can be assured that we will be reviewing everything in order to maximise your social media presence.

Our job is never done - and we LOVE that!

B2B & B2C social media marketing management

Our team has a combined 20+ years of experience in social media marketing for B2B & B2C companies. We have years of experience working with international and national B2B and B2C brands. We know what it is needed to grow your social media presence organically, gaining valuable clicks to your website and producing regular strong leads.

No matter what industry you are in, we can help you on your social media marketing journey, managing it from start to finish, across all different consumer groups and industries.

Read our client case studies...

Social media case study: Ryders Bakery

By Hannah Coombe | 25 July 2023

For baked goodies, we know that passion is the secret ingredient that keeps the dough rising. From TikTok’s, Reels and Shorts – sometimes it feels like bakeries, pastries and more are ABSOLUTELY everywhere. And rightly so! Bakeries, pasties and sweet goods are here to stay and no singular business knows this more than Ryders Bakery.…

Paid social ads and organic social media strategy helps Popcorn Kitchen’s sales to explode

By Kate Williams | 1 June 2022

The challenge Popcorn Kitchen is a gourmet popcorn company that only works with best-in-class ingredients and stubbornly refuses to be party to any ‘quick-fix,’ synthetic short-cuts. The small batch, artisanal operation has been making sublime popcorn since 2012, when it first made its name on the Surrey food festival circuit, selling freshly popped popcorn from…

Read our social media insights on our journal...

How to make your food social media build brand awareness

By Kate Williams | 17 August 2023

Good enough to tweet – and to eat. We’ve all heard the saying that ‘the camera eats first’ – and with billions of users scrolling through their social media feeds daily, mastering your food social media is absolutely essential for your eCommerce food business’ success. Whether you want to go viral or want to build…

Five brands that are killing the social media game right now

By Kate Williams | 21 July 2022

Social media is a rollercoaster of updates, changing algorithms, hot new trends and a constant stream of messages from hundreds of different businesses every single day. How is your brand meant to get a look in with so much noise? Well, it’s always good practice to see what some of the bigger brands are doing…

What’s your Social Media Strategy?

By Kate Williams | 8 November 2017

A Social Media Strategy, the spine of your Social Media Marketing. But how do you go about creating one? Where do you start? What’s your Social Media Strategy? Firstly, deciding what channels to focus on can be daunting. There is an array of different Social Media channels out there and finding out where your audience…

What our clients say...

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Frequently asked questions...

What is social media marketing?

What is social media management?

Why is social media so critical to the success of my business?

Social media allows your business to connect, discuss, and develop relationships with customers and potential customers, to build your brand’s identity, loyalty and reputation, and ultimately generate that juicy revenue! Here are three of the top benefits and uses of social media that are worth remembering:

Increase your brand awareness and credibility
Add a human element to your brand
Establish yourself as a thought leader

How can I be sure I am targeting the right audience on social media?

How do I develop a social media marketing strategy?

Step one, establish your objectives and goals. This way you can measure the performance of your campaigns, and whether they’re right for YOU! Follow this by researching your audience and competitors, choosing appropriate social platforms, and getting content planning!! From this, consistency is KEY! You should manage and engage with your community and work on growing your audience.

How do you measure the performance of your social media campaigns?

There are so many social media metrics you can choose from when it comes to measuring performance. You don't have to use them all, but you should pick them based on your business goals. Every metric offers valuable information that helps build you a bigger picture. Here are some our favourites:

Engagement - likes, comments, shares and clicks
Awareness - impressions and reach
Return on investment - referrals and conversions (make sure you're not putting in more than you are getting out of it)
Team performance - internal team and strategy - posting frequency, timings, customer care (response rate)

What social platforms should I be using?

Social media platforms are unique to every business. You have to ask yourself whether your target audience is active on the platform, how much resource (time/people) you have available to invest, and how you want to show up on social media! If you need more information, tailored to your industry and brand, book a one-to-one with Founder Kate Williams and we’ll begin to uncover all of your business possibilities!

How effective is video on social media?

It really does depend on your brand, business and platform. For some brands, it works really well for them to attract quick results and increase recognition by using video’s in their social media strategy. For these brands, the algorithm can work in their favour. It goes without saying, that for all brands, social media allows you to reach audiences and establish trusting connections in a short period of time. If you think your business can offer valuable and relatable material that catches the attention of your audience, here are a few of the benefits…

Brand awareness
Search optimisation
Content that stands out
Low-cost & long-lasting

Get In Touch