Journal.
Browse my journal for digital marketing tips, tricks and knowhow as well as my latest news and industry updates.
The shape of KW Marketing after five years in business
What’s your favourite cake? I’m in need of a nice slice of something decadent because it’s KW Marketing’s birthday! Yes, I’m celebrating five years in business and I can’t quite believe how fast time flies when you’re (mainly!) having fun.…
How to harness the power of collaboration and community
Video has taken over the world of content marketing at breakneck speed – and KW Marketing is in on the action! We are proud to present our first video – one of many to come. Here, Felicity Haythorn, copywriter and…
Three need-to-know trends to level up your email marketing in 2022
Email is everywhere. Continued internet access through mobile, deepened by the changes in pandemic and post-pandemic marketing, means it’s not going anywhere, either. So, what elements do you need to build into your email marketing strategy? Let’s explore the trends…
How to reflect, refresh and reset for 2022
Between working from home, pivoting strategies to cope with unprecedented challenges and working on staying healthy and well, it’s understandable if your business goals took a temporary back seat in 2021. But with Christmas complete and the new year right…
How I can help grow your food and drink brand through digital
Hungry for success? It’s time to scale your online food and drinks brand with confidence and clarity. If you’re an ambitious food and drinks brand with an online store, seeking a marketing strategy for growth, and looking to explore paid…
My experience of being a female digital entrepreneur
… so far! Have you ever felt that sinking feeling when you realise you’re one of very few females at a meeting or networking event? Me too. I normally try to ignore the fact I am one of the only…
Harness the power of a strategy
If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill –…
Let me explain my zesty new rebrand
‘There is a reason why we don’t see the world in black and white,’ says interior design luminarie Celerie Kemble. We’re meant to see the world in colour and appreciate all the different hues and shades it shows us. My…
Celebrating 3 years of passion, persistence and prosperity
May marked a huge milestone for me, but with the ongoing Covid-19 outbreak, ‘the norm’ seemed a little out of reach to celebrate. As things are starting to ease, I have finally had some time to sit back and reflect…
How algorithms rule the world
Social media algorithms; a data puzzle waiting to be solved. Their role is to deliver ‘relevant’ content however it is the great ‘unknown’ on how to beat them. In this blog, I am going to break down everything you need…
How to launch a product using email marketing
Email marketing differs for every brand. No one method works. It’s all about testing! Testing to find out as much about your audience as you can. The best way to launch a product is to trigger curiosity and interest, but…
The power of planning
Running an agency is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my career is that the power…
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