Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
KW Marketing announces FareShare South West as charity of the year 2025
This one’s big. The kind of partnership that makes everything we do feel even more meaningful. We’re incredibly proud to announce that FareShare South West is our Charity of the Year. This isn’t just a title. It’s a commitment. To…
We won! KW Marketing named most innovative digital marketing consultancy 2025
We’ve got news. Big news. The kind of news that deserves a proper proud moment and a celebratory popcorn toss (we are food & drink marketers after all). KW Marketing has been named Most Innovative Digital Marketing Consultancy 2025 by…
Why most food & drink brands struggle to grow online (and how to fix it)
You’ve poured everything into your product. You’ve built a brand people love in real life. But online? You’re still not seeing the sales you want. You’re trying all the things, Instagram posts, email campaigns, influencer gifting, but it feels like…
Fast food, health and advertising in the UK
Let’s be honest: when it comes to fast food advertising, we’ve all been tempted. Whether it’s a perfectly golden nugget, a towering cheeseburger, or a cheeky “limited time only” meal deal, the marketing is powerful. But how does this advertising…
KW Marketing turns 8: FUEL, founders & the future of food & drink
Eight years ago, I sat at a second-hand desk in the spare bedroom of my parents’ house with a laptop, a vision, and not much else. No team. No office. No website. No roadmap. Just a fire in my belly…
FUEL LIVE 2025: What really happened at this year’s leading food & drink marketing event
If there’s one thing that’s become crystal clear in building KW Marketing, it’s that real growth doesn’t happen in isolation. The strongest strategies, the best ideas, the boldest brands, they all come to life when we share. When we gather.…
Understand how we are influenced by food marketing, from the food marketers!
Let’s face it, we think we’re making food choices based on what we fancy. But more often than not? We’re being nudged, tempted, and straight-up marketed to… often without even realising it! From your supermarket scroll to your TikTok feed,…
How to write the most delicious captions for Instagram food posts
Scroll-stopping food content starts with more than just a mouth-watering photo. If you want to turn casual scrollers into loyal fans (and paying customers), your captions need to be just as appetising as your product. Because in 2025, captions aren’t…
How to find & hire the best food influencers for your brand
In today’s digital-first world, social proof sells, and when it comes to food and drink marketing, influencers are one of the most powerful ways to get your products in front of highly engaged, purchase-ready audiences. From recipe creators to snack…
The ultimate guide to branding and strategy for your food business in 2025
Imagine walking into a bustling food market. The air is filled with the scent of freshly baked bread, artisan cheeses, and sizzling street food. Among the dozens of vendors, one brand catches your eye. The packaging, the story, the message…
10 ways to optimise your marketing funnel
A successful marketing funnel that delivers you results? Hold the phone. That’s the stuff that dreams are made of for freelance digital marketing consultants. Converting leads into happy customers is the ultimate goal for any brand, business or company, but…
How to market your food & drink brand in 2025 (without wasting time & money)
The food & drink industry is more competitive than ever. Digital marketing is evolving, and what worked last year might not work now. The biggest struggle we hear? “We’re doing all the things, but sales aren’t growing.” If that sounds…
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