Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
Emails that sell while you sleep: Inside our Bread & Jam roundtable
5am start. A packed-out room. 45 minutes of real, raw, no-fluff email marketing. Our roundtable at the Bread & Jam Festival, ‘Emails That Sell While You Sleep’, was everything we hoped for and then some! With over 1100 attendees, 260+…
The UK’s top food influencers (and why we think they’re worth watching)
In the world of food & drink, one thing is clear… food influencers in the UK matter. If you want to grow your food or drink brand online, the right influencer can help you get in front of thousands (sometimes…
How to grow D2C sales without hiring a big team
Let’s be real, growing your D2C sales can feel overwhelming especially when you’re running lean, wearing every hat, and wondering how on earth you’re supposed to do more without adding to your headcount. But here’s the thing, you don’t need…
KW Marketing announces FareShare South West as charity of the year 2025
This one’s big. The kind of partnership that makes everything we do feel even more meaningful. We’re incredibly proud to announce that FareShare South West is our Charity of the Year. This isn’t just a title. It’s a commitment. To…
We won! KW Marketing named most innovative digital marketing consultancy 2025
We’ve got news. Big news. The kind of news that deserves a proper proud moment and a celebratory popcorn toss (we are food & drink marketers after all). KW Marketing has been named Most Innovative Digital Marketing Consultancy 2025 by…
Why most food & drink brands struggle to grow online (and how to fix it)
You’ve poured everything into your product. You’ve built a brand people love in real life. But online? You’re still not seeing the sales you want. You’re trying all the things, Instagram posts, email campaigns, influencer gifting, but it feels like…
Fast food, health and advertising in the UK
Let’s be honest: when it comes to fast food advertising, we’ve all been tempted. Whether it’s a perfectly golden nugget, a towering cheeseburger, or a cheeky “limited time only” meal deal, the marketing is powerful. But how does this advertising…
KW Marketing turns 8: FUEL, founders & the future of food & drink
Eight years ago, I sat at a second-hand desk in the spare bedroom of my parents’ house with a laptop, a vision, and not much else. No team. No office. No website. No roadmap. Just a fire in my belly…
FUEL LIVE 2025: What really happened at this year’s leading food & drink marketing event
If there’s one thing that’s become crystal clear in building KW Marketing, it’s that real growth doesn’t happen in isolation. The strongest strategies, the best ideas, the boldest brands, they all come to life when we share. When we gather.…
Understand how we are influenced by food marketing, from the food marketers!
Let’s face it, we think we’re making food choices based on what we fancy. But more often than not? We’re being nudged, tempted, and straight-up marketed to… often without even realising it! From your supermarket scroll to your TikTok feed,…
How to write the most delicious captions for Instagram food posts
Scroll-stopping food content starts with more than just a mouth-watering photo. If you want to turn casual scrollers into loyal fans (and paying customers), your captions need to be just as appetising as your product. Because in 2025, captions aren’t…
How to find & hire the best food influencers for your brand
In today’s digital-first world, social proof sells, and when it comes to food and drink marketing, influencers are one of the most powerful ways to get your products in front of highly engaged, purchase-ready audiences. From recipe creators to snack…
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