Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
What is Influencer Marketing?
There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help…
What is a Facebook Pixel?
If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header…
What 2019 will bring?
Here we are, the start of a New Year! I am so excited to see what 2019 will bring for KW Marketing. 2018 was a busy one that’s for sure! From campaigns to projects, events to conferences and lots of…
Which marketing tools?
In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots…
What is my motivation?
It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is…
A/B split testing in Mailchimp
Split testing your email sends can be a great way of determining which campaign will work best with your audience, also known as a/b split testing. Do you have a campaign that you want to test which imagery or content…
Which birthday month is the best?
This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With…
Why New Year’s Resolutions are good
So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s…
Will my business idea work?
I used to sit at work and think, I could do this for myself, I could be my own boss and start up on my own. But I always managed to find a reason why I shouldn’t or couldn’t. Whether…
Where to study Digital Marketing?
Digital Marketing is the biggest discussion point in marketing departments across the world. But where do you study Digital Marketing and how do you become an expert? Starting my career in London, Marketing was at the forefront of my career.…
What is Email Marketing Automation?
Welcome Programmes, Re-Engage Programmes, Loyalty Programmes and a whole lot more. What really is Email Marketing Automation? Making Email Marketing customer journeys personalised, relevant and time sensitive is easier said than done however also crucial if you want to retain…
What’s your Social Media Strategy?
A Social Media Strategy, the spine of your Social Media Marketing. But how do you go about creating one? Where do you start? What’s your Social Media Strategy? Firstly, deciding what channels to focus on can be daunting. There is…
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