Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
Which marketing tools?
In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots…
What is my motivation?
It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is…
A/B split testing in Mailchimp
Split testing your email sends can be a great way of determining which campaign will work best with your audience, also known as a/b split testing. Do you have a campaign that you want to test which imagery or content…
Which birthday month is the best?
This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With…
Why New Year’s Resolutions are good
So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s…
Will my business idea work?
I used to sit at work and think, I could do this for myself, I could be my own boss and start up on my own. But I always managed to find a reason why I shouldn’t or couldn’t. Whether…
Where to study Digital Marketing?
Digital Marketing is the biggest discussion point in marketing departments across the world. But where do you study Digital Marketing and how do you become an expert? Starting my career in London, Marketing was at the forefront of my career.…
What is Email Marketing Automation?
Welcome Programmes, Re-Engage Programmes, Loyalty Programmes and a whole lot more. What really is Email Marketing Automation? Making Email Marketing customer journeys personalised, relevant and time sensitive is easier said than done however also crucial if you want to retain…
What’s your Social Media Strategy?
A Social Media Strategy, the spine of your Social Media Marketing. But how do you go about creating one? Where do you start? What’s your Social Media Strategy? Firstly, deciding what channels to focus on can be daunting. There is…
Happy Birthday Month
November marks 6 months into my new business venture! Setting up KW Marketing UK has been my biggest career challenge to date, but wow what an exciting 6 months it has been. Happy Birthday Month to us! Starting out in…
Where to start with digital marketing?
A minefield in itself! Digital Marketing covers multiple channels and platforms, and is at the heart of most businesses. Whether you are running an e-commerce site or an informative site, Digital Marketing needs to be your core focus. With various…
When to start a small business?
When is the right time to start a small business? Do you wait for someone to tell you that now is the right time? Or do you just go with it and believe that you can do it? May 2017…
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