There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help my business?
Influencer Marketing is the process of researching, establishing and engaging with people, who create high-impact content online.
Extremely powerful if executed correctly and one of the fastest-growing customer acquisition marketing methods to date.
To note, Influencer Marketing isn’t just for Instagram! Of course, Instagram is likely to remain one of the top performing channels due to its user growth over the last year however considering ALL channels, is the route to success. ROI is at the core, while you may not reach as many people as you would on Instagram, the cost per acquisition will be far lower as other brands might be ignoring all other platforms, such as Snapchat.
Whilst it might seem easy keeping track of Influencer Marketing, trust me it isn’t! Browsing through Social Media for people who fit with your brand, sending them a direct message, going back and forth whilst negotiating the terms, waiting for the influencer to execute the activity and tracking the partnership can all seem a little much when done manually. Let alone 100 times over.
Monday.com is a great way of planning and executing partnerships for small brands however it lacks slightly on the reporting side, as again it is all manual. There are lots of Influencer Marketing tools out there if you are doing this on a larger scale.
Measuring the success of a partnership can be difficult however tracking the revenue it brings, can be simple. UTM parameters are a great way to track the actions of every visitor your Influencer drives to your site. Another simple but effective way is to use unique discount codes which means that the revenue can directly be attributed. Branded hashtags are another great way of measuring the success of an Influencer on your brand.
Think outside of the box. Don’t stick to the generic ads of holding a product with a caption below. Emotion sells, so make sure your Influencer is relating to your audience and invoking engagement. What story do you want to tell? How can you Influencer convey this creatively on their channels?
The most important factor isn’t the number of followers they have, but whether or not they can capture the attention of their audience, no matter how big it is!