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The ULTIMATE guide to your eCommerce digital marketing funnel
Here we go again – some more marketing jargon for you. But WAIT. Before you click off – this is definitely something that you’re going to want to read if you’re a business owner. We’ve been in the business long enough to know that the eCommerce digital marketing funnel is the #1 thing you need…
Read MoreWhy good website design is ESSENTIAL for your eCommerce business
Have you ever visited a shop and after 2 seconds, you know that it’s all wrong? The lights are too bright, the music blaring too loudly, the products are all in the wrong place. It’s enough to make you walk straight out! Well, we’re here to tell you that this is no different in the…
Read More6 simple ways you can optimise your eCommerce website
They say that you have to make first impressions count. It’s true for so many different facets of life and it is exactly the same in our digital marketing world! Suppose you go to a restaurant and you get poor service. Or perhaps the service was amazing but the ambiance wasn’t quite right. You probably…
Read MoreOur top 10 favourite eCommerce websites
It is hard to believe that the first-ever website was built a mere 30 years ago. Our digital space is so vast and ever-developing that we often forget about how far we have come! Here at eCommerce agency KW Marketing, we live and breathe websites. From ideation to inception to testing – we absolutely love…
Read MoreWhy we split test across our digital marketing
Split testing, A/B testing – we’re sure you’ve heard of it. But what actually is it? Split testing is a method of comparing two versions of a digital marketing campaign or element (such as a website, email, or ad) to determine which one performs better. This allows you, to make data-driven decisions about how to…
Read MoreThe importance of a powerful landing page
So you’ve done the hard work. Your digital marketing strategy is firing off at all cylinders and you’ve got visitors clicking away. Any savvy business owner gets that once you’ve done all that hard work to get visitors to your website or shop front, the next big step is to convert them into paying customers.…
Read MoreWhich marketing tools?
In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots of trial and error, here’s my cheat sheet on how to get a head start…
Read MoreWhere to study Digital Marketing?
Digital Marketing is the biggest discussion point in marketing departments across the world. But where do you study Digital Marketing and how do you become an expert? Starting my career in London, Marketing was at the forefront of my career. Focusing mainly on PR, my role was to make sure the products we were marketing,…
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