They say that you have to make first impressions count. It’s true for so many different facets of life and it is exactly the same in our digital marketing world!

Suppose you go to a restaurant and you get poor service. Or perhaps the service was amazing but the ambiance wasn’t quite right. You probably wouldn’t enjoy it that much! The exact same goes for eCommerce websites. No one wants to visit a website that hasn’t been optimised – it’s a jarring experience that no one wants to be involved in. When this happens, potential customers won’t move down the purchasing funnel and you will lose out on those all-important sales. This is why optimisation is essential for your business.

In today’s competitive online landscape, having an effective ecommerce website is crucial for businesses to drive traffic, increase conversions, and maximise revenue. And that is where we come in! We’re here to help you with why & how to optimise your website and get those all-important customers through the door. We’re here to help you to achieve better results and to grow your online business. Are you ready? Let’s go!

So, why is it important to optimise your eCommerce website?

You may already know what makes a GREAT eCommerce website. But unless every single person who visits your online store makes a purchase – there’s always room for improvement. In actuality, eCommerce optimisation doesn’t mean heaps and heaps of work but small alterations that can make a world of difference.

This difference could be the thing that makes you stand out in the crowd. As our digital markets are getting more and more saturated, fine-tuning your store and shop front will help you to stand a head and shoulders above the rest. Since the pandemic, with more consumers turning to digital-first ways of shopping, it is now essential that businesses stand out from the competition. In the long run, eCommerce is predicted to grow by 11% between 2019 and 2024 – so optimising your website is essential and these are the reasons why:

Increase your organic traffic

A well-optimised website is more likely to rank higher in search engine results, driving more organic traffic to your site. By implementing effective SEO strategies, such as optimising product descriptions, ensuring ALT-text is implemented on every image, using relevant keywords, and improving website performance, you can attract more potentially engaged customers to your eCommerce website.

Improve User Experience (UX)

You may have heard of the importance of user experience (or UX!). This is key for website optimisation. A seamless and enjoyable user experience is essential for keeping visitors engaged and converting them into customers. When your website is easy to navigate, loads quickly, and has a smooth checkout process, it creates a positive impression on visitors and encourages them to stay longer, explore more products, and ultimately make that purchase.

Boost those all-important conversions!

Optimising your ecommerce website can significantly impact your conversion rates. By using persuasive product descriptions, high-quality images, effective CTAs, and social proof, you can create a compelling shopping experience that encourages visitors to take action and make a purchase. A well-optimised website can reduce friction in the buying process, leading to higher conversion rates and increased revenue.

Make your brand stand out from the crowd and build credibility

An optimised website with a professional design, clear messaging, and positive customer reviews can enhance your brand’s credibility. Trust is crucial in online shopping, and a well-optimised website can instill confidence in visitors, making them more likely to trust your brand and make a purchase.

Stay ahead of your competition

In today’s competitive online landscape, having an optimised website is essential to stay ahead of the competition. If your website is slow, difficult to navigate, or lacks important features, visitors are more likely to leave and go to your competitors. By optimising your website, you can provide a better user experience, stand out from the competition, and capture more market share.

Enhance your mobile-first experience

With the increasing use of mobile devices for online shopping, optimising your ecommerce website for mobile is crucial. A responsive and mobile-friendly website ensures that your potential customers can access your site and make purchases easily on any device, leading to higher engagement and conversion rates from mobile users.

So now we know WHY optimisation is important – but how can we create that high-performing online store that attracts and retains customers? Read on to find out more…

6 simple ways for you to optimise your eCommerce website

1. Enhance your User Experience (UX) to maximise conversion!

A seamless and enjoyable user experience is critical to keeping visitors on your eCommerce website and converting them into customers. To optimise your UX, focus on improving website navigation, reducing page load times, and making the checkout process smooth and hassle-free. For example, Amazon is known for its exceptional UX, with a simple and intuitive navigation menu, fast page load times, and a seamless one-click checkout process that encourages customers to complete their purchases quickly.

2. Optimise your product pages to engage customers

Product descriptions and images are crucial in influencing purchase decisions. Optimise your product descriptions with relevant keywords, highlight key features, and use persuasive language to create compelling product descriptions. Additionally, use high-quality product images that showcase your products from different angles, and allow customers to zoom in for a closer look. Video is also an excellent way to showcase products and allows for interactivity. For instance, Meller’s ecommerce platform provides excellent product image optimization options, allowing them to showcase their gorgeous products effectively.

3. Don’t leave your customers hunting to search!

A robust search functionality is essential for eCommerce websites to help customers find products quickly and easily. You need to have an effective search functionality implemented. Implement features such as auto-suggest, advanced filtering, and sorting options to enhance the search experience. For example, fashion giant ASOS’s eCommerce website has a powerful search functionality that allows customers to filter products by category, brand, price range, and more, making it easy for customers to find what they’re looking for.

4. Let your customers shout about you!

Social proof, such as customer reviews and testimonials, can greatly influence purchase decisions. By leveraging social proof, you not only have built-in customer reviews and content but you can display real-life showcases of your products. Display customer reviews prominently on your product pages to build trust and credibility. You can also leverage social media by showcasing user-generated content, such as customer photos and testimonials, to engage with your audience and promote your products. For instance, Airbnb’s eCommerce website features customer reviews and ratings, helping potential travelers make informed booking decisions.

5. Show your customer how to buy!

We can’t shout about this one enough – effective Call-to-Actions (CTA’s) are KEY in optimising your eCommerce website. A well-designed and strategically placed call-to-action (CTA) can significantly impact conversion rates.Use clear and compelling CTAs that stand out and guide visitors to take the desired action, such as “Add to Cart” or “Buy Now.” Use contrasting colours, bold typography, and strategic placement to make your CTAs eye-catching and effective.

6. Mobile-first – always!

With the increasing use of mobile devices for online shopping, optimising your eCommerce website for mobile is crucial. Ensure your website is responsive and mobile-friendly, with easy navigation, quick load times, and a seamless checkout process. Use mobile-specific features, such as click-to-call and mobile wallets, to enhance the mobile shopping experience.

There are so many ways that you can take your eCommerce website further. We’ve recently helped a client to optimise their eCommerce website which saw a direct increase in revenue and conversion rate. Interested to find out more? We are an all-bells-and-whistles digital marketing agency who are on one mission. To help their clients to GET RESULTS! With 20 years of experience under our belt, we are well-equipped to help you reach your goals in the digital and eCommerce space. Head over to our service page to find out more or get in touch today!