Posts Tagged ‘Digital Marketing Strategy’
Black Friday isn’t everything! How food & drink brands can win in November & December
Black Friday is nearly here, and I can almost guarantee what’s happening inside food and drink businesses right now. Someone’s suggesting 20% off, someone else wants 30% off, Meta budgets are being reviewed, and everyone’s talking about how much revenue they’re hoping to generate. But there’s a question I think more brands should be asking…
Read MoreWhat our best-performing food & drink brands are doing differently this Q4
Q4 is here. And while some food and drink brands are hoping for a Christmas sales spike, others are already making the decisions that could define their biggest trading period of the year. At KW Marketing, we’re right in the thick of it. From managing Meta and Google Ads to building email campaigns, reviewing Shopify…
Read MoreQ4 marketing for food & drink brands! If you want Christmas to work, fix this now.
It might still be summer, but almost every conversation I’m having with food and drink founders is already starting to turn towards Q4. Christmas ranges are being finalised. Gift bundles are being discussed. Ad budgets are being reviewed. Stock levels, production capacity and final delivery dates are beginning to creep into planning meetings. Everyone is…
Read MoreB2B vs D2C marketing for food brands. What actually works in 2026!
For years, food and drink brands have debated the same question… should we focus on B2B or D2C? The reality is that in 2026, most successful food brands are doing both. The challenge isn’t choosing one over the other. It’s understanding that the marketing strategies, customer journeys, metrics, and expectations are completely different. What works…
Read MoreJoining the Food WorksSW Board! Helping shape the future of food & drink in the South West
Some moments in business feel really special. And this is definitely one of them. I’m incredibly proud (and honestly still slightly pinching myself) to officially be joining the board at Food WorksSW. Food WorksSW plays a huge role in supporting food & drink businesses across the South West, helping brands navigate everything from product development…
Read MoreFUEL LIVE 2026: What happens when 50 food & drink brands get in the same room
If there’s one thing FUEL LIVE 2026 proved, it’s this… food & drink brands aren’t short on ideas. They’re short on clarity, structure, and the space to figure out what actually works. And that’s exactly why we built FUEL. Now in its third year, it’s grown into a space designed specifically for food & drink…
Read MoreWhat serious food brands are planning for Q2 (your revenue shouldn’t be a guess)
Q2 is where momentum is either built… or completely lost. After the spike of Q4 and the slower start to the year, this is the quarter where food and drink brands should be locking in predictable revenue, not “seeing what happens.” But here’s the uncomfortable truth… most brands think they’re doing enough. They’re posting on…
Read MoreWhy most food & drink brands stall at £30K months (and how to break through)
There’s a moment we see again and again with food and drink founders. At first, growth feels exciting. Sales start trickling in. Then suddenly they accelerate. Orders increase. Retailers begin showing interest. Online sales start stacking up. Then one month, you hit £30K in revenue. It’s a huge milestone. But for a lot of brands,…
Read MoreRetention vs reach: What’s actually driving growth (why more traffic won’t fix this)
The common mistake: “We need more traffic.” There’s a conversation we find ourselves having time and time again with food and drink founders. Sales feel inconsistent, growth feels slower than expected, and the instinctive reaction is almost always the same… “We need more traffic.” The focus quickly shifts to increasing ad spend, posting more content,…
Read MoreResponsibility, standards & the quiet pride of building something that lasts
International Women’s Day always makes me pause. Not because I feel pressure to post something polished. And not because I particularly want to talk about being a “female founder.” It makes me reflective. Because when you build something that other people depend on, responsibility feels different. When I started KW Marketing in 2017, I was…
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