The shape of KW Marketing after five years in business

What’s your favourite cake? I’m in need of a nice slice of something decadent because it’s KW Marketing’s birthday! Yes, I’m celebrating five years in business and I can’t quite believe how fast time flies when you’re (mainly!) having fun. I’ve been thinking about how far KW Marketing has come. This is what KW Marketing…

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How to harness the power of collaboration and community

Video has taken over the world of content marketing at breakneck speed – and KW Marketing is in on the action! We are proud to present our first video – one of many to come. Here, Felicity Haythorn, copywriter and KW Marketing collaborator, talks to KW Marketing founder and digital marketing expert Kate Williams about…

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Email is everywhere. Continued internet access through mobile, deepened by the changes in pandemic and post-pandemic marketing, means it’s not going anywhere, either. So, what elements do you need to build into your email marketing strategy? Let’s explore the trends that we can look forward to in 2022 and beyond. 1 Welcome the new data…

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Between working from home, pivoting strategies to cope with unprecedented challenges and working on staying healthy and well, it’s understandable if your business goals took a temporary back seat in 2021. But with Christmas complete and the new year right around the corner, now is a great opportunity to reflect on the progress you’ve made…

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Hungry for success? It’s time to scale your online food and drinks brand with confidence and clarity. If you’re an ambitious food and drinks brand with an online store, seeking a marketing strategy for growth, and looking to explore paid advertising, you’ve come to the right place. KW Marketing specialises in digital food and drink…

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… so far! Have you ever felt that sinking feeling when you realise you’re one of very few females at a meeting or networking event? Me too. I normally try to ignore the fact I am one of the only women and just crack on. And, since breaking free to run my own business, I’ve…

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If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill – but there is a reason why those who fail to plan, plan to fail. Taking…

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May marked a huge milestone for me, but with the ongoing Covid-19 outbreak, ‘the norm’ seemed a little out of reach to celebrate. As things are starting to ease, I have finally had some time to sit back and reflect on my biggest achievement. I started KW Marketing back in 2017 and I never envisaged…

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