Kate Williams, Author at KW Marketing UK

Black Friday Marketing for Food & Drink Brands 2026

Black Friday is nearly here, and I can almost guarantee what’s happening inside food and drink businesses right now. Someone’s suggesting 20% off, someone else wants 30% off, Meta budgets are being reviewed, and everyone’s talking about how much revenue they’re hoping to generate. But there’s a question I think more brands should be asking…

Kate Williams presenting Klaviyo email marketing revenue data during a food and drink marketing strategy session.

Q4 is here. And while some food and drink brands are hoping for a Christmas sales spike, others are already making the decisions that could define their biggest trading period of the year. At KW Marketing, we’re right in the thick of it. From managing Meta and Google Ads to building email campaigns, reviewing Shopify…

The future of food and drink marketing and digital growth strategy

Something is changing in food & drink marketing. Not because of another Meta update, a new TikTok feature, or the latest AI tool. Those things are changing quickly too, of course, but the bigger shift I’m seeing is in how food & drink brands actually need to think about growth. Over the last few months,…

Over the past few years, KW Marketing has evolved from a small digital marketing agency into a growing team of specialists helping ambitious Food & Drink brands scale online. And as we continue to grow, so does the need for exceptional people to help lead that journey. That’s why we’re incredibly excited to welcome Holly…

It might still be summer, but almost every conversation I’m having with food and drink founders is already starting to turn towards Q4. Christmas ranges are being finalised. Gift bundles are being discussed. Ad budgets are being reviewed. Stock levels, production capacity and final delivery dates are beginning to creep into planning meetings. Everyone is…

KW Marketing exhibiting at Bread & Jam 2026, meeting food and drink brands and sharing email marketing and growth strategies for Shopify businesses.

There are certain moments in business that make you stop for a second. Standing on stage at Bread & Jam 2026 was definitely one of them! When I started KW Marketing back in 2017, I never imagined we’d one day become an Official Bread & Jam Festival Partner, have our own stand at one of…

Email marketing strategy for food and drink brands

How to build an email marketing strategy that turns first-time buyers into loyal customers and transforms email into one of your most profitable marketing channels. Most food and drink brands don’t have a traffic problem. They have a customer retention problem. Every day, businesses spend hundreds or thousands of pounds acquiring new customers through Meta…

For years, food and drink brands have debated the same question… should we focus on B2B or D2C? The reality is that in 2026, most successful food brands are doing both. The challenge isn’t choosing one over the other. It’s understanding that the marketing strategies, customer journeys, metrics, and expectations are completely different. What works…

Some moments in business feel really special. And this is definitely one of them. I’m incredibly proud (and honestly still slightly pinching myself) to officially be joining the board at Food WorksSW. Food WorksSW plays a huge role in supporting food & drink businesses across the South West, helping brands navigate everything from product development…

Kate Williams, Founder of KW Marketing, reflecting on 9 years of building a leading food & drink marketing agency in the UK.

Nine years ago, KW Marketing started in the spare bedroom of my parents’ house. No office. No team. No roadmap. Just me, a laptop, and a slightly concerning level of belief that somehow I could make this work. At the time, I don’t think I fully understood what “building a business” would actually ask of…

Lawrence Taylor

5 months ago

As a business, we always understood the power of digital marketing, but only if you get it right. The biggest hurdle was just knowing where and how to start. From our very first conversation with Kate and the team, they listened, reassured us, and immediately cut through the chaos. Their professionalism and expertise are unmatched, but what truly sets them apart is their infectious energy and enthusiasm. They transformed a daunting, stressful process into an enjoyable and incredibly rewarding journey. The results speak for themselves, and KW Marketing has become an instrumental partner in our growth and success here at Miles Tea & Coffee.

Fiona Graham

8 months ago

The energy & the know how that the team brings has kick started and evolved our digital marketing in a way I am not sure we expected, the foundations they set are now starting to super charge our growth, and our favourite bit its all 100% measurable, which is so important when you're a small business investing heavily in growth. KW Marketing have helped develop and build Vino Zero's story and are always on hand to answer all of our questions (stupid or not). Choosing KW Marketing was one of our best investments of 2025. We are so excited to watch how it grows.

The Cornish Jar

1 year ago

We have recently started working with Kate and her team at K W Marketing. Our experience so far has been excellent, they do exactly what they say they do. Everyone worked around the clock to get us to where we needed to be.

Charlotte Simonds

1 year ago

Kate and her team bring an exceptional level of thoughtfulness and precision to their work—uncovering what truly matters before artfully translating it into brand expression. For the reformer space, they crafted a brand that seamlessly blends creativity with conversion, creating real buzz and, more importantly, driving bookings. While our mission is to move people, Kate’s vision and execution profoundly moved us.

Dave Briggs

2 years ago

Kate spoke at the Building Brands marketing conference in Exeter, in November 2024, and was absolutely superb. I honestly couldn't have asked for someone to do better. The feedback that she received - both to her, and to us as the organisers - was especially pleasing and hopefully gave her a really good shot of confidence too! She was brilliant - really engaging, knew her stuff, and gave the attendees some great tips and advice too. Couple of people have been speaking to us about it even now - 3 months later! Huge thanks Kate, looking forward to getting you along to more events in the future too! Kate and her team are fabulous by the way. Definitely happy to recommend them!

Christian William Horne

2 years ago

Working with Kate and the team at KW Marketing has been a game-changer for our business. Their expertise in growth-focused marketing has helped us reach new levels, and the results speak for themselves. From strategy to execution, they’ve been hands-on every step of the way, driving real impact on our growth journey. Highly recommend!

John Sheaves

2 years ago

In the modern world of digital marketing which is now a prerequisite for getting your product or service to market, you need professional support from a professional agency. Kate and her team are just that. They have worked with us for the last few months and they have been a game changer and have opened our eyes to the art of the possible. The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally. We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with.

Ben Stansfield

2 years ago

We have been working with the team for just over 6 months now and it's been fantastic. They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work. Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't. Overall, great company to work with and they are amazing at what they do!

EmmaLouiseI7

3 years ago

The FUEL marketing event we attended was really useful. We gained a few more ideas of ways to help elevate our small, independent icecream business and came away feeling inspired and motivated. Thankyou again for having us

Serena Slatter

3 years ago

HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement!

Ria Ball

3 years ago

It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results.

Nigel Wright

3 years ago

Kate and the team worked incredibly hard for us throughout our Christmas email and social Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.

Browella Beauty

3 years ago

Since February this year we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them. We love that they send us over a content plan every month so then we can check what is going to be posted. Again Thank you to Kate, Hannah, and their amazing team x

Chloe Farrant

3 years ago

I recently attended the Uncovering Opportunities Workshop with Kate, and it left me feeling clear, focused, and motivated to take the next steps in my business. In just a short session, Kate demonstrated a deep understanding of my business and my goals, and I now feel excited and confident to embark on this journey with her by my side. Highly recommend!

Aushi Meewella

4 years ago

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

4 years ago

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success. Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

5 years ago

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

6 years ago

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

7 years ago

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Posts by Kate Williams

Black Friday isn’t everything! How food & drink brands can win in November & December

What our best-performing food & drink brands are doing differently this Q4

Meet Holly, Client Services Director at KW Marketing

Q4 marketing for food & drink brands! If you want Christmas to work, fix this now.

What we learned from 100+ food & drink brands at Bread & Jam 2026

Email marketing for food & drink brands: The ultimate guide to driving more revenue

Joining the Food WorksSW Board! Helping shape the future of food & drink in the South West