Kate Williams, Author at KW Marketing UK

The common mistake: “We need more traffic.” There’s a conversation we find ourselves having time and time again with food and drink founders. Sales feel inconsistent, growth feels slower than expected, and the instinctive reaction is almost always the same… “We need more traffic.” The focus quickly shifts to increasing ad spend, posting more content,…

International Women’s Day always makes me pause. Not because I feel pressure to post something polished. And not because I particularly want to talk about being a “female founder.” It makes me reflective. Because when you build something that other people depend on, responsibility feels different. When I started KW Marketing in 2017, I was…

There was a recurring conversation at The Source Trade Show and Spring Fair this week. Not about platforms. Not about trends. Not about the next “must-do” tactic. It was this: “We know we need to grow in 2026… but we’re not sure what to focus on anymore.” Not because brands aren’t trying, but because everything…

January always brings noise. Predictions. Hot takes. “This year will change everything” posts. But as we step into 2026, it isn’t noise we feel… it’s pressure. Pressure from clients who’ve done all the right things and are still questioning what’s actually driving growth. Pressure from platforms changing the rules (again). And pressure from a food…

If you’re a food & drink brand that’s felt like growth should be easier than it’s been… or you’ve spent this year doing all the things but still questioning what’s actually moving the needle – you’re not alone. That feeling came up again and again in conversations with clients this year. Busy. Ambitious. Doing a…

2026 isn’t “just another year” for digital marketing. It’s a line in the sand. After a few wild years of rising ad costs, privacy changes, TikTok chaos, AI hype, and brand fatigue, we’re finally seeing one thing very clearly, the food and drink brands that will win from here are the ones that adapt early,…

When creativity meets data, AI becomes unstoppable – and that’s exactly what Building Brands 2025 in Exeter showcased. This year’s event put AI email marketing centre stage. Back for another year, Kate returned to the stage to deliver an inspiring and practical talk: AI Meets Email: Smarter Campaigns That Actually Convert. Bringing AI & email…

It’s here. November. The biggest month of the year for food and drink brands. Christmas prep is ramping up, shoppers are planning gifts, inboxes are filling fast – and the temptation to throw everything at Black Friday is real. But here’s the thing… Black Friday isn’t everything. For many brands we work with, the biggest…

TikTok has officially become the go-to discovery platform for food & drink brands. From artisan producers to household names, everyone wants a slice of the TikTok pie. But here’s the truth, while many brands are posting for views, only a handful are actually driving sales. We’ve seen both sides. Brands who jump on every trending…

Mini shopping cart filled with wrapped Christmas parcels on a laptop keyboard, symbolising Q4 food and drink marketing and online sales

Q4 isn’t coming… it’s here! From 1st October, the busiest season of the year kicks off for food & drink brands. But let’s be honest, most founders don’t feel “ready.” You’re already up to your elbows in Christmas prep – stock arriving, production lines running, wholesale orders going out, and customers chasing updates. The idea…

Lawrence Taylor

2 months ago

As a business, we always understood the power of digital marketing, but only if you get it right. The biggest hurdle was just knowing where and how to start. From our very first conversation with Kate and the team, they listened, reassured us, and immediately cut through the chaos. Their professionalism and expertise are unmatched, but what truly sets them apart is their infectious energy and enthusiasm. They transformed a daunting, stressful process into an enjoyable and incredibly rewarding journey. The results speak for themselves, and KW Marketing has become an instrumental partner in our growth and success here at Miles Tea & Coffee.

Fiona Graham

5 months ago

The energy & the know how that the team brings has kick started and evolved our digital marketing in a way I am not sure we expected, the foundations they set are now starting to super charge our growth, and our favourite bit its all 100% measurable, which is so important when you're a small business investing heavily in growth. KW Marketing have helped develop and build Vino Zero's story and are always on hand to answer all of our questions (stupid or not). Choosing KW Marketing was one of our best investments of 2025. We are so excited to watch how it grows.

The Cornish Jar

11 months ago

We have recently started working with Kate and her team at K W Marketing. Our experience so far has been excellent, they do exactly what they say they do. Everyone worked around the clock to get us to where we needed to be.

Charlotte Simonds

1 year ago

Kate and her team bring an exceptional level of thoughtfulness and precision to their work—uncovering what truly matters before artfully translating it into brand expression. For the reformer space, they crafted a brand that seamlessly blends creativity with conversion, creating real buzz and, more importantly, driving bookings. While our mission is to move people, Kate’s vision and execution profoundly moved us.

Dave Briggs

2 years ago

Kate spoke at the Building Brands marketing conference in Exeter, in November 2024, and was absolutely superb. I honestly couldn't have asked for someone to do better. The feedback that she received - both to her, and to us as the organisers - was especially pleasing and hopefully gave her a really good shot of confidence too! She was brilliant - really engaging, knew her stuff, and gave the attendees some great tips and advice too. Couple of people have been speaking to us about it even now - 3 months later!

Huge thanks Kate, looking forward to getting you along to more events in the future too!

Kate and her team are fabulous by the way. Definitely happy to recommend them!

Christian William Horne

2 years ago

Working with Kate and the team at KW Marketing has been a game-changer for our business. Their expertise in growth-focused marketing has helped us reach new levels, and the results speak for themselves. From strategy to execution, they’ve been hands-on every step of the way, driving real impact on our growth journey. Highly recommend!

John Sheaves

2 years ago

In the modern world of digital marketing which is now a prerequisite for getting your product or service to market, you need professional support from a professional agency. Kate and her team are just that. They have worked with us for the last few months and they have been a game changer and have opened our eyes to the art of the possible.

The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally.

We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with.

Ben Stansfield

2 years ago

We have been working with the team for just over 6 months now and it's been fantastic. They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work.

Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't.

Overall, great company to work with and they are amazing at what they do!

EmmaLouiseI7

2 years ago

The FUEL marketing event we attended was really useful. We gained a few more ideas of ways to help elevate our small, independent icecream business and came away feeling inspired and motivated. Thankyou again for having us

Serena Slatter

2 years ago

HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement!

Ria Ball

2 years ago

It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results.

Nigel Wright

2 years ago

Kate and the team worked incredibly hard for us throughout our Christmas email and social
Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.

Browella Beauty

3 years ago

Since February this year we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them. We love that they send us over a content plan every month so then we can check what is going to be posted. Again Thank you to Kate, Hannah, and their amazing team x

Chloe Farrant

3 years ago

I recently attended the Uncovering Opportunities Workshop with Kate, and it left me feeling clear, focused, and motivated to take the next steps in my business. In just a short session, Kate demonstrated a deep understanding of my business and my goals, and I now feel excited and confident to embark on this journey with her by my side. Highly recommend!

Aushi Meewella

4 years ago

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

4 years ago

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.
Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

5 years ago

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

6 years ago

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

6 years ago

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Posts by Kate Williams

Responsibility, standards & the quiet pride of building something that lasts

What serious food brands commit to in 2026 (and what they stop doing!)

KW Marketing’s 2025 wrapped! Wins, lessons & what’s next for food & drink brands

How AI is transforming Email Marketing in 2025 & beyond

Christmas is coming! Quick wins for food & drink brands behind on Q4 marketing