FREELANCE DIGITAL MARKETING CONSULTANT.

Hi, I'm Kate, founder of KW Marketing – one of the UK’s fastest-growing leading digital marketing agencies.

Imagine a freelance digital marketing consultant who:

Will give you strong foundations and a future-proof plan

Can create an empowering digital marketing strategy

Has 12 years’ digital marketing experience

Will manage everything, so you can focus on what you do best

Is seriously driven by results!

Book a free discovery call to get started!

I’m not just your marketing person, I’m your marketing partner. I’m in it for the long haul and committed to your success!

Clients & Partners

Worked with & alongside

Pipers Farm
Popcorn Kitchen
How Now Dairy
Jane's Patisserie
Mercedes Benz
Disruptive HR
Hope and Homes
Active Devon
Freelance Digital Marketing Consultancy

When you work with me, you’ll get...

Bespoke web design

Paid Google ads that drive traffic

An inspiring blog, tailored to your brand and product

Compelling paid social media ads

A successful organic social media strategy

This is for you if...

… you want to build a powerful brand with longevity (not just a name and logo!)

… you want to target your ideal customer more precisely

… you want to grow your email list and reach new customers

… you want to position your brand as a thought leader in your field

… you want more website traffic, higher conversion rates and more sales

Freelance Digital Marketing Consultancy - This is for you if
Digital Marketing Consultancy

Are you ready to...

Increase revenues?

Power up your ROI (return on investment)?

Educate, inspire and connect to your dream customers?

Harness the power of social media, organic and paid?

Keep advertising costs down?

Then you’re in the right place. I founded KW Marketing UK in 2017 to help founders, SMEs and established brands reach their audiences, build communities and elevate their businesses. Six years later, KW Marketing UK is rapidly expanding into one of the UK’s leading digital marketing agencies. Whether it’s telling your brand story, clarifying your content, understanding your audience or launching your next big thing, I’m here to get you results, grow your business and make you THRIVE.

Book a free discovery call to find out how I can support you.

Working with Kate has been a brilliant experience. Not only is Kate incredibly hard-working, knowledgeable and professional, but Kate’s passion for our brand and friendly nature made her a vital extension of our team, helping us to grow our business and exceed our ambitions.
It's always lovely to work with Kate - she is very knowledgeable and has many amazing ideas to help! Love her work!
I am delighted with the step-changing performance of our eCommerce business, driven by the diligent, professional and exceptional expertise of Kate, Lucy and the KW Marketing team. Really looking forward to creating the plan for 2024 and continuing on this growth agenda together!
Kate and the team worked incredibly hard for us throughout our Christmas Email and Social Media campaigns, providing results to match! Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.
KW Marketing successfully increased our social media presence and grew our followers on every platform! Their tailored strategies, engaging content, and innovative ideas have resulted in remarkable growth, with enhanced brand visibility and increased footfall to our bakeries. Highly recommend to any business seeking to expand their online reach!
Kate's great digital marketing knowledge has shaped the digital footprint for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.
Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.
I loved the workshop, it was fantastic! The biggest takeaway was to make sure we are advertising in the right place for the biggest return. It seems obvious but the workshop has given me a clear focus!
We worked with Kate to support on the launch of our new website. She was detailed, efficient and added value to the project by offering additional feedback which enhanced customer experience and website performance.
Kate started working with our company around two years ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.
Kate demonstrated 360-degree expertise in setting up multiple automated flows on a new email platform for HGI, engendering confidence throughout the business. Kate was a pleasure to work with. Beyond her technical abilities, she brings fantastic energy, creativity and a positive mindset to every task and interaction. I look forward to working with her again in the future.
Since February, we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them! Again thank you to Kate, Hannah, and their amazing team! Highly recommend!
Working with Kate, Mela and the team has been a joy. Their generosity with their expertise and time made a big difference to my personal development as well as the charity I work for. Thank you KW Marketing!
As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few years, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.
Within a very short period of time, Kate felt part of the SWBC team. She has a charming personality, works highly efficiently, and has a really good knowledge of digital marketing techniques and social media trends. She will offer up solutions to any challenge, and actively look for ways to enhance any B2B communication strategy.
Kate has been an absolute pleasure to work with. She is considerate, creative, diligent and responsive, and has shown a great ability to adapt to our unique requirements and changing pace during a challenging period. As with all the best consultants, Kate is a good listener and fun to work with, but she’s also action-orientated and moves quickly in pursuit of tangible results. Her ability to understand the needs of our diverse audiences, backed by her significant experience in digital communications, has resulted in consistent growth across all our social media channels.
We launched our online marketplace 6 months ago and Kate has been an integral part of its growth by providing us with her impeccable insight into the world of digital marketing. We are so pleased to have her on board and look forward to continuing our work together.

KATE WILLIAMS

Why work with KW Marketing?

I’m here to take your digital marketing to the next level. I’m a freelance digital marketing consultant and digital expert and I know what works in order to get those all-important results. Working with a freelance digital marketing consultant is the ideal option for companies not interested in outsourcing every single solution to grow their business or work with experts rather than increase overheads with additional staff members. My consultative-led service is completely flexible and I can work around your existing in-house strengths. I can also help train in-house staff to handle more digital duties effectively. With years of deep industry experience and knowledge; I know how to adapt to the ever-changing ecosystem that is the world of marketing. Based in the South-West, I am well equipped to help any SMEs up and down the country with their digital marketing consultant needs.

The different parts of freelance digital marketing consultancy we offer...

Strategy

A digital marketing strategy should be designed to help a business achieve its specific goals, whether that be increasing website traffic, generating leads, increasing brand awareness, improving customer loyalty, or increasing sales. We’re here to help you with the best strategy that fits your business and will continually work with you to ensure that we are quantifying the results and continuously improving.

Organic Social Media

Your social media strategy need never be an afterthought with our social media agency management services. Managing your social media requires a clear content strategy, resolute consistency and buckets of creativity. Our data-driven approach, coupled with our flair for the creative is here to help you on your way to reaching the right audience and achieve industry-leading results.

Email Marketing

We can help you at every stage of your email marketing agency journey. We’ll be here every step of the way, arming you with the tools that you need to rocket your business growth and take your ROI to the next level. We’re here to put together tailored campaigns to help advertise your product/service and maximise your customer outreach.

Paid Social Media

Paid social media can be a cost-effective way to reach a targeted audience and drive traffic and conversions. It's important to carefully consider the goals of a paid social media campaign and choose the right platforms and ad formats to achieve those goals. We’re here to achieve those goals for your business and ensure that your ROI is on point.

Paid Google Ads

Utilising a Google ads agency for paid ads allows you to put your products/services in front of your potential customer at the time they are making a buying decision. We work with you to create high performing results-driven campaigns focussed on delivering leads not just clicks.

Website Design

A well-built website is a no-brainer when it comes to rapidly scaling your business. Get your audience to know, like and trust you with beautiful web design and powerful web development. From full-scale web design to stunning landing pages, we can help you maximise your website to ensure that it’s doing the hard work for you!

Our freelance digital marketing consultant approach...

Our freelance digital marketing consultant approach...

Built for you and no one else. I prefer the human approach - diving deep into your business and becoming an integral part of your team. I'm here to make a difference rather than a surface-level solution to your marketing efforts.

My approach to digital marketing consultancy is different from the rest. I’m here to help your business connect with customers on a deeper level and really make a difference to your bottom line. I build marketing solutions based on your business, rather than a one-size fits all approach.

Built for you and no one else. I prefer the human approach - diving deep into your business and becoming an integral part of your team. I'm here to make a difference rather than a surface-level solution to your marketing efforts.

My approach to digital marketing consultancy is different from the rest. I’m here to help your business connect with customers on a deeper level and really make a difference to your bottom line. I build marketing solutions based on your business, rather than a one-size fits all approach.

Freelance Digital Marketing Consultancy

Expertise

Digital marketing is a constantly evolving field, and myself and my team are up-to-date with all the latest trends and techniques. I’m here to bolster your marketing efforts and provide marketing expertise for your business.

Time & resources

Marketing campaigns can be time-consuming and resource-intensive. By working with a freelance digital marketing consultant such as myself, you can free up time and resources for other areas of your business.

Objectivity

An outside freelance digital marketing consultant can bring a fresh perspective and new ideas to your marketing efforts.

Cost-effectiveness

Depending on the size and scope of your marketing needs, it may be more cost-effective to work with a consultant rather than hiring a full-time marketing team.

We can help you to...

Step 1

Audit your current marketing efforts

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I'M HERE TO HELP

Freelance digital marketing consultant for B2B and B2C companies

With 12 years of experience under my belt, I have helped countless B2B and B2C companies maximise their digital marketing potential. Creatively driven with a keen focus on results, we will work together to align your digital marketing campaigns to your business goals. Whatever your industry, I can help you on your digital marketing journey from start to finish, across all sectors.

Read our client case studies...

Full scale digital marketing strategy case study: Popcorn Kitchen

By Kate Williams | 18 December 2023

If you know us, you know that we LOVE food. Not only this, but we LOVE snacks – popcorn, crisps and all the good stuff! So when popcorn mavericks, Popcorn…

Digital marketing strategy case study: Kolamba

By Kate Williams | 1 April 2023

For our team, food is our sanctuary. We are constantly swapping over recipes, recommendations of places to eat or TikToks of a particularly delicious-looking dish. That’s why when our new…

Paid social, Google Ads and email marketing case study: Disruptive HR

By Kate Williams | 14 April 2022

Paid social, Google Ads and email marketing strategy supports innovative consultancy Disruptive HR to increase revenues. The challenge Disruptive HR is a London-based consultancy that helps leaders and HR professionals…

Read our freelance digital marketing consultant insights...

The ULTIMATE guide to your eCommerce digital marketing funnel

By Kate Williams | 17 November 2023

Here we go again – some more marketing jargon for you. But WAIT. Before you click off – this is definitely something that you’re going to want to read if…

6 simple ways you can optimise your eCommerce website

By Kate Williams | 17 April 2023

They say that you have to make first impressions count. It’s true for so many different facets of life and it is exactly the same in our digital marketing world!…

Meet Kate, Founder of KW Marketing

By Hannah Coombe | 9 November 2022

After five years in business, the shape of KW Marketing has changed immensely. But one thing has stayed resolutely the same – and that’s our founder, Kate Williams. Kate started…

What our clients say...

Aushi MeewellaAushi Meewella
18:40 07 Dec 22
Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.
Julia MazorodzeJulia Mazorodze
10:34 26 Oct 22
Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.
Chris YandellChris Yandell
12:29 06 Dec 21
Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.
Lucy AdamsLucy Adams
18:47 12 May 20
Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.
Neil TinsonNeil Tinson
12:24 06 Mar 20
As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.
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