GOOGLE ADS & PPC MANAGEMENT & MARKETING.

Want a 14x return-on-ad-spend with Google Ads? Make every penny count and rapidly scale your business through Google Ads.

Imagine working with a Google Ads agency that can:

Create a digital strategy that drives visits to your landing page and converts customers

Craft compelling keywords and ad copy

Use ad variations to test and iterate creative messages

Measure and improve the quality of your ads to increase revenues

Manage everything, so you can focus on what you do best

Book a free discovery call to get started!

LET'S WORK TOGETHER

We’re not just your marketing people, we’re your marketing partners. We’re in it for the long haul and committed to your success!

Clients & Partners

Worked with & alongside

When you work with us, you’ll get...

Compelling ad copy

Creative campaigns

Landing pages primed for conversions

Optimised 'thank you’ pages

Optimised ads for mobile and desktop

This is for you if...

… you’re an ambitious small business that’s going places

… you want to target your ideal customer more precisely

… you want to promote your newest offer, product, content or event

… you want to rapidly scale your business

Are you ready to...

Increase revenues?

Improve profits?

Power up your leads?

Enhance ROI (return on investment)?

Ramp up brand awareness?

Find new customers?

Keep advertising costs down?

Grow your brand?

Then you’re in the right place. Google is the quickest way to find new, qualified customers who’re already searching for your product or service. So, it’s a no-brainer when it comes to rapidly scaling your business. With an average 14x return-on-ad spend for our clients, we know our stuff when it comes to optimising your Google Ads to ensure peak performance. Connect to your audience with a Google Ads strategy that will create new possibilities, deliver results and make your online business THRIVE!

Book a free discovery call to find out how we can support you.

BOOK A CALL

Working with Kate has been a brilliant experience. Not only is Kate incredibly hard-working, knowledgeable and professional, but Kate’s passion for our brand and friendly nature made her a vital extension of our team, helping us to grow our business and exceed our ambitions.

It's always lovely to work with Kate - she is very knowledgeable and has many amazing ideas to help! Love her work!

KW Marketing successfully increased our social media presence and grew our followers on every platform! Their tailored strategies, engaging content, and innovative ideas have resulted in remarkable growth, with enhanced brand visibility and increased footfall to our bakeries. Highly recommend to any business seeking to expand their online reach!

Kate's great digital marketing knowledge has shaped the digital footprint for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

We've been working with Kate for several years, she has really helped sharpen our social media approach and outputs. Kate brings a clear point of view, creativity, pragmatism and has made a major contribution to our online sales growth.

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

I loved the workshop, it was fantastic! The biggest takeaway was to make sure we are advertising in the right place for the biggest return. It seems obvious but the workshop has given me a clear focus!

We worked with Kate to support on the launch of our new website. She was detailed, efficient and added value to the project by offering additional feedback which enhanced customer experience and website performance.

Kate started working with our company around two years ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Kate demonstrated 360-degree expertise in setting up multiple automated flows on a new email platform for HGI, engendering confidence throughout the business. Kate was a pleasure to work with. Beyond her technical abilities, she brings fantastic energy, creativity and a positive mindset to every task and interaction. I look forward to working with her again in the future.

Since February, we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them! Again thank you to Kate, Hannah, and their amazing team! Highly recommend!

Working with Kate, Mela and the team has been a joy. Their generosity with their expertise and time made a big difference to my personal development as well as the charity I work for. Thank you KW Marketing!

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few years, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Within a very short period of time, Kate felt part of the SWBC team. She has a charming personality, works highly efficiently, and has a really good knowledge of digital marketing techniques and social media trends. She will offer up solutions to any challenge, and actively look for ways to enhance any B2B communication strategy.

Kate has been an absolute pleasure to work with. She is considerate, creative, diligent and responsive, and has shown a great ability to adapt to our unique requirements and changing pace during a challenging period. As with all the best consultants, Kate is a good listener and fun to work with, but she’s also action-orientated and moves quickly in pursuit of tangible results. Her ability to understand the needs of our diverse audiences, backed by her significant experience in digital communications, has resulted in consistent growth across all our social media channels.

We launched our online marketplace 6 months ago and Kate has been an integral part of its growth by providing us with her impeccable insight into the world of digital marketing. We are so pleased to have her on board and look forward to continuing our work together.

GOOGLE ADS & PPC

Which Google advertisements do we specialise in?

Search Ads

These are text-based ads that appear at the top of Google search results when someone searches for specific keywords or phrases.

Display Ads

These are visual ads that appear on websites that are part of Google's display network. They can be images, videos, or interactive ads.

Shopping Ads

These are product-based ads that appear at the top of Google search results when someone searches for specific products.

Video & Display

These are engaging and provoking media-led ads that appear before, during, or after a video on YouTube or other video websites.

Our approach to Google Ads & PPC Management...

We’re the experts for your Google Ads. We like to work with ambitious clients who are looking for a PPC agency built on expertise, experience and collaboration. We offer a range of services that can help clients to accelerate growth and drive results. Invest in your growth to reach your ideal customers through what they search for and by targeting the right audiences.

Our team of professionals have worked on national and worldwide campaigns, meaning we’re highly skilled in uncovering the best route for your business when it comes to attracting relevant traffic resulting in a profitable return.

Search, shopping and remarketing ads, designed with your brand in mind.

Bespoke and eye-catching paid google ads.

Scroll stopping ad copy.

Audience first strategy.

Data driven testing and optimisation.

Measurable and effective results.

Campaign optimisation.

How we work...

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 7

Step 1

Audit of Account Structure

We'll go through the whole account to check the structure, the Ad Group split, Search Campaign objectives, budget allocation and smart campaign optimisations. If you don’t have a Google Ads account set up then we will work closely with you to get you started.

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Going above and beyond

For us, the best isn’t the best until we can do better. We’re so passionate about being a part of your team and driving results for you. We will be constantly refining and improving our strategies, utilising each and every insight that we can gain from our campaigns.

Coupled with industry expertise, you can be assured that we will be reviewing everything in order to maximise your email marketing campaigns.

Our job is never done - and we LOVE that!

Benefits of Google Ads & PPC...

We can help you capitalise on the opportunities of paid google ads. From prospecting, to audience expansion and remarketing, there are so many opportunities for your business to reach its audience through PPC.

Google processes over 167 billion searches per month. With Google Ads considered as the most popular PPC network with digital advertisers, it’s more important than ever to harness the power of pay per click.

Increase visibility on the world’s biggest search engine.

Drive new traffic, leads and conversions instantly.

Increase visibility on the world’s biggest search engine.

Google Ads & PPC Management for B2B & B2C companies

Our team has a combined 20+ years of experience in digital marketing for B2B & B2C companies. Over the years, we have helped countless companies maximise their digital marketing, converting customers, gaining new leads and re-engaging past customers through our stunning and engaging campaigns.

No matter what industry you are in, we can help you on your paid google strategy, managing it from start to finish, across all different customer and buyer journeys.

Read our client case studies...

Paid social, Google Ads and email marketing case study: Disruptive HR

By Kate Williams | 14 April 2022

Paid social, Google Ads and email marketing strategy supports innovative consultancy Disruptive HR to increase revenues. The challenge Disruptive HR is a London-based consultancy that helps leaders and HR professionals to manage people in disruptive and creative ways that are more relevant to the needs of modern organisations and today’s employees. Led by ex-BBC HR…

Read our Google ads insights on our journal...

How Google ads grow your audience & keep your customers coming back!

By Hannah Coombe | 10 August 2023

It’s finally here. Part three of our foodie digital marketing series – ‘How you’re using digital marketing in your business’. Foodie digital marketing is what makes us get up in the morning – we absolutely THRIVE on helping some of our favourite brands reach their goals. In working alongside some incredible local food and drinks…

6 simple ways you can optimise your eCommerce website

By Kate Williams | 17 April 2023

They say that you have to make first impressions count. It’s true for so many different facets of life and it is exactly the same in our digital marketing world! Suppose you go to a restaurant and you get poor service. Or perhaps the service was amazing but the ambiance wasn’t quite right. You probably…

The importance of a powerful landing page

By Hannah Coombe | 10 January 2023

So you’ve done the hard work. Your digital marketing strategy is firing off at all cylinders and you’ve got visitors clicking away. Any savvy business owner gets that once you’ve done all that hard work to get visitors to your website or shop front, the next big step is to convert them into paying customers.…

What our clients say...

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Frequently asked questions...

What are paid google ads?

Google Ads is a product that supports the promotion of your business, by helping you sell products or services, and increase awareness and traffic to your website. Search ads are the most common type of Google Ad which allows your brand to appear on the search engine results page (SERP) in response to relevant searches. The results? Increased conversions, more traffic, precise targeting, faster results and improved ROI.

What will paid google ads do for my business?

How do you measure the performance of your paid google ads?