How Google Ads Help Your Food & Drink Brand

It’s finally here. Part three of our foodie digital marketing series – ‘How you’re using digital marketing in your business’. Foodie digital marketing is what makes us get up in the morning – we absolutely THRIVE on helping some of our favourite brands reach their goals. In working alongside some incredible local food and drinks brands, we see firsthand how much targeted and data-led digital marketing can grow local businesses. That’s why we have been reaching out to our favourite foodie brands out there to dive into how they’re using digital to get ahead – and how YOU can do it too! We’ve been looking into their social media marketing, then email marketing and FINALLY we are on Pay-Per-Click advertising/Google Ads marketing to really get to the bottom of how these fantastic foodie brands use digital. Missed part one and part two? Head to part one and part two here! But if Google Ads marketing is what you’re into? Stay right here to read on…

Google Ads, Pay Per Click, PPC, Paid Ads – this type of digital marketing wears many hats. We know that it can get confusing – and that’s why we’re here to clear it up. For food and drink brands, we know firsthand how Google ads marketing is absolutely integral in their digital marketing strategy. To push those customers and purchasers down the funnel, brands NEED to have dynamic, engaging content to targeted audiences that effectively showcases their wares – growing their audience as well as spreading awareness about their brands. The range of Google ad marketing is vast – whether campaigns are promotional, educational or informational, what Google ads marketing is key at doing is driving those targeted audiences to wherever they need to go.

One of the most powerful tools in any business’s arsenal – food and drink brands can effectively use Google Ads marketing to their advantage. By efficiently using targeted audiences and specific campaigns, google ads marketing strategies can be used to rocket business’ growth, engage with new audiences and drive sales.

But how exactly does Google Ads marketing help your food and drink brand to reach your revenue goals? We put this question to some of our favourite brands out there. We’re on a mission to find out more from brands and businesses who are in the know. We wanted to see exactly how Google Ads marketing helps them in the digital world. We’ve taken a leap into their businesses to really get down to the nitty-gritty of exactly WHY they use Google Ads and how it works for them. Are you ready? LET’S GO!

So, how does Google ad marketing boost YOUR revenue goals?

Google ad marketing and food and drink brands are a match made in heaven. One of the most important things when starting your Google ad marketing journey is identifying your targeted audience. In terms of driving new audiences and revenue – Google Ads stands out as a powerful tool that can significantly impact the success of food and drink brands.

Google is the most popular search engine globally, processing billions of searches every day. By leveraging Google Ads, food and drink brands can secure prime ad placements on search engine results pages (SERPs), increasing their visibility to potential customers. With carefully crafted ad campaigns, brands can target specific keywords related to their products, enabling them to reach their desired audience effectively. Not only this, but one of the most valuable aspects of Google Ads marketing is its ability to precisely target the right audience. Food and drink brands can tailor their Ads based on demographics, interests, location, and even behaviour. By understanding your audience’s preferences, brands can craft compelling ad content that resonates with potential customers, thereby maximising the chances of converting clicks into revenue.

For small businesses, sometimes digital marketing can be costly if you don’t know what you’re doing. Traditional advertising methods can be costly, especially for startups and smaller food and drink brands. Google Ads, on the other hand, offers cost-effective advertising options. Brands have the flexibility to set daily budgets, ensuring they never overspend on their campaigns. Additionally, the pay-per-click (PPC) model means you only pay when a user interacts with their ad, making it a more efficient use of marketing budgets.

In terms of optimisation and being results-driven, Google ad marketing is key. Google Ads provides robust analytics tools that enable food and drink brands to track the performance of their campaigns in real-time. Brands can analyse click-through rates, conversions, and other key metrics, allowing them to measure the success of their marketing efforts accurately. With these insights, brands can make data-driven decisions and optimise their campaigns for better performance, ultimately leading to improved revenue generation.

Mobile devices have become an integral part of our lives, and this trend extends to the way we search for and interact with brands. Google Ads allows food and drink brands to target mobile users specifically, enabling them to reach potential customers on the go. With mobile-optimised Ads and landing pages, brands can create seamless and engaging experiences, leading to higher conversion rates and revenue growth.

So, through enhanced visibility, precise targeting, cost-effectiveness, performance tracking, and mobile marketing advantages, food and drink brands can savour the sweet taste of success while achieving their revenue ambitions

So how do YOU use Google ad marketing?

We’ve been speaking to some of our favourite food and drinks brands to hear about how they use Google ad marketing. What has been really enlightening to us is that not that many of our favourite brands are in fact using Google Ads! Only 40% of the brands surveyed have shown that they do use Google ad marketing with another 40% showing that they do not! However, 20% of those brands surveyed have either indicated previously using Google ad marketing or they are in the process of setting them up.

For local ice cream giant Salcombe Dairy, they have struggled to get the perfect scoop with their Google Ads. They’ve run into difficulties as they’ve tried to cover it inhouse. They’ve struggled with an increasingly competitive market, steep costs and being burnt! Fingers crossed, that in the future they’ll be able to reenter the Google ad market and THRIVE!

Another challenge that we see time and time again – and one that Spice Pots has come up against! – is a brand that is struggling with bidding on terms that people may already be visiting your website from. If you’re starting out in the Google ad marketing world, this is why it’s so helpful to have teams that really know their stuff help out! KW Marketing is well versed in all the different Google ad types and can help to guide you through. You don’t have to fear paying for traffic that might be in brand any more!

Unrooted Drinks has come out as a Google shopping champion, spending £700 monthly as well as enjoying a low CPA. As one of their most successful digital marketing channels – it’s no wonder their drinks are rocketing! On the other hand, TeaPro has been stung by a high CPA in the past – but we’re here to help them to lower the CPA in the future!

For Cornish Cheese Co., google ad marketing is for the win. They’ve seen a whopping 800% increase in their sales since they have been using it! Not only this but in their peak seasons, this has doubled! They’re looking to further maximise these opportunities, hone in on optimisation and ensure that their digital marketing channels are always results and data-driven.

Finally, Nuzest Life has firmly integrated Google ad marketing into the next stage of their digital marketing journey. They started Google ad marketing as a way to ensure conversion, protect their brand and introduce new audiences to their brand. From their activity, they have seen a direct increase in website traffic – boosting their profile massively! They’re constantly looking for opportunities to do more but to still drive profit. We know you can do it Nuzest!

So there we have it! Some of our favourite brands stepped up to the plate to show how they’re using digital marketing to get ahead. Interested in taking your next step in the digital marketing world? Let us help. Check out our guide to uncovering the hidden profit potential behind your business to unlock the next steps of your digital marketing journey.

Posted in Digital Marketing and tagged 2023, Agency, Business, Campaigns, Collaboration, Digital Marketing, Digital Marketing Strategy, Drink, eCommerce, Food, Food & Drink, Food And Drink Marketing, Food Marketing, Google, Google Ads, Google Advertising, KW Marketing, KW Marketing UK, Marketing, Paid Media, Small Business, SME

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