Between working from home, pivoting strategies to cope with unprecedented challenges and working on staying healthy and well, it’s understandable if your business goals took a temporary back seat in 2021. But with Christmas complete and the new year right around the corner, now is a great opportunity to reflect on the progress you’ve made…

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Hungry for success? It’s time to scale your online food and drinks brand with confidence and clarity. If you’re an ambitious food and drinks brand with an online store, seeking a marketing strategy for growth, and looking to explore paid advertising, you’ve come to the right place. KW Marketing specialises in digital food and drink…

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… so far! Have you ever felt that sinking feeling when you realise you’re one of very few females at a meeting or networking event? Me too. I normally try to ignore the fact I am one of the only women and just crack on. And, since breaking free to run my own business, I’ve…

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If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill – but there is a reason why those who fail to plan, plan to fail. Taking…

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May marked a huge milestone for me, but with the ongoing Covid-19 outbreak, ‘the norm’ seemed a little out of reach to celebrate. As things are starting to ease, I have finally had some time to sit back and reflect on my biggest achievement. I started KW Marketing back in 2017 and I never envisaged…

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Running an agency is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my career is that the power of planning should never be underestimated! Introducing the three T’s… Transparency With the world being…

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Where do I even start with this one! The last two years have absolutely flown by, but what’s my biggest achievement and why does it mean so much? I still remember the first day of being self-employed and thinking, what am I doing?! It’s scary to think that after 7 years into your career, you…

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There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help my business? Definition: Influencer Marketing is the process of researching, establishing and engaging with people,…

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