Posts Tagged ‘Marketing’
Harness the power of a strategy
If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill – but there is a reason why those who fail to plan, plan to fail. Taking…
Read MoreLet me explain my zesty new rebrand
‘There is a reason why we don’t see the world in black and white,’ says interior design luminarie Celerie Kemble. We’re meant to see the world in colour and appreciate all the different hues and shades it shows us. My monochrome branding has evolved to recognise the importance of colour, too. Orange features heavily, but…
Read MoreCelebrating 3 years of passion, persistence and prosperity
May marked a huge milestone for me, but with the ongoing Covid-19 outbreak, ‘the norm’ seemed a little out of reach to celebrate. As things are starting to ease, I have finally had some time to sit back and reflect on my biggest achievement. I started KW Marketing back in 2017 and I never envisaged…
Read MoreThe power of planning
Running an agency is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my career is that the power of planning should never be underestimated! Introducing the three T’s… Transparency With the world being…
Read MoreWhat’s my biggest achievement?
Where do I even start with this one! The last two years have absolutely flown by, but what’s my biggest achievement and why does it mean so much? I still remember the first day of being self-employed and thinking, what am I doing?! It’s scary to think that after 7 years into your career, you…
Read MoreWhat is Influencer Marketing?
There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help my business? Definition: Influencer Marketing is the process of researching, establishing and engaging with people,…
Read MoreWhat 2019 will bring?
Here we are, the start of a New Year! I am so excited to see what 2019 will bring for KW Marketing. 2018 was a busy one that’s for sure! From campaigns to projects, events to conferences and lots of festivals in between, I was ready for some timeout over Christmas. Starting KW Marketing was…
Read MoreWhich marketing tools?
In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots of trial and error, here’s my cheat sheet on how to get a head start…
Read MoreWhat is my motivation?
It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is my motivation? I get asked countless times, why do I work such long hours? The…
Read MoreWhich birthday month is the best?
This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With over 10 clients, from a variety of industries, I can quite honestly say I have…
Read More