Digital Marketing Consultants

Careful of our capes – digital marketing consultants are the behind-the-scenes heroes of the digital age. They’re experts in their field with a thorough understanding of digital marketing and all that it entails. And it entails a lot! This expertise that we speak of? Well, it’s invaluable for businesses looking to thrive in today’s digital world.

Essentially, digital marketing consultants are a one-stop shop for everything you could ever need for your online marketing strategy (depending on their skillset).

But what exactly can they do for your business? They alone need to know the nuances of your particular brand in order to market it well – but how will digital marketing consultants help you to achieve your business dreams? Read on!

Strategise your website to increase sales

Consultants worth their salt will help you create compelling, easy-to-navigate websites that actually increase your online sales and online visibility.They will help you uncover any design flaws in the user journey and offer to make the changes for you. A good example of this would be a web design consultant that can tell you how best to structure your user journey to compel more people into signing up or purchasing your product. Handy, helpful, and is sure to increase sales!

Help with your content marketing

There’s nothing worse than a website that doesn’t have relevant content or worse – boring content. Digital marketing consultants will help research topics that your audience is already consuming, and help you to create more! Then with various tactics, they’ll recommend a solution to recreate popular content to drive more traffic to your website.

After the digital marketing consultant has a clear grasp of your audience, they’ll typically create an SEO strategy. It’s important to understand that every page on your website plays a role in increasing sales. That said, not all of them have to be ‘salesy’. Content is key to your digital marketing – don’t leave it on the wayside. Or worse – to AI!

Get your content in front of the right people

After creating the content, getting it out in front of your target audience is essential. A digital marketing consultant will help you identify where to promote your content and offer to do it for you. Creating audiences is perhaps one of the most overlooked things in marketing. Yet it’s the exact words and ways you come across to people which will determine if they eventually go on to buy from you.

So, an experienced digital marketing consultant will spend a lot of time on your audience before making any judgements or decisions on promoting your content.  They will explore sales-driven acquisition channels (e.g. Paid Social Media or Paid Google Ads) in order to direct quality traffic (people searching or who may be interested in your services) to your website.

They offer simple yet powerful SEO advice

One of the most important characteristics of a digital marketing consultant is the ability to analyse your website’s search engine optimisation and report back to you in a simple and easy-to-understand way.

They will also offer suggestions for optimising your website (on-page and off-page) and offer a list of resources that you can refer to if you find yourself stuck. Easy as S E O!

They can help with social media marketing

Social media platforms can increase customer engagement and brand lift and drive more traffic to your website by targeting specific demographics.

One of the most important things that a digital marketing consultant can do will be to determine which platforms are best for your business.

Do you need to be on LinkedIn, X, or Facebook? Is Instagram or Pinterest more where your business needs to be? Which one will help you reach your target audience the most?

Experienced digital marketing consultants will help you develop a social media marketing strategy that will keep your customers coming back for more.

Boost your online reviews

We’re all a bit nosy and social media has led to an increased emphasis on getting to know people and what they like! Customer reviews are a great insight into what is clicking with your audience.

Customer reviews are great because they increase the likelihood of someone discovering your product or service ( this is great for SEO, too!). However, make sure any not so great reviews are dealt with swiftly, so that your brand reputation isn’t impacted. A digital marketing consultant will help you develop a reputation strategy, designed to address complaints before they get out of hand and engage with your customers to show them that you care to elicit more reviews.

Find high-converting SEO keywords

Keywords are the lynchpin of SEO. They are what people type into search engines to find a website and determine whether it has the information they need. Choosing the right keywords is key for any website looking to rank at a high level on Google’s search engine results page. When you are writing blog posts, articles, or other content, you will want to include keywords that help you rank on Google.

But how many and what keywords should you use? This is a difficult question and one that many people don’t know the answer to. Digital marketing consultants with in-depth SEO experience will be able to find the right keywords for your content.

Manage profitable Google Ads

Google Ads is the holy grail for many businesses to attract bottom-of-funnel sales. Most businesses won’t survive without it. Digital marketing consultants with Google Ads specialisation can craft profitable Google Ads campaigns that not only drive more traffic to your website but also help you predict how much it costs you to acquire a new customer.
With Google Ads, you’ll be able to measure campaign performance and budgets to make more informed decisions that will lead to a more profitable business.

Help write persuasive copywriting

Good copywriting is both an art and a science. It’s about understanding the nuances of human psychology and knowing which words and phrases will compel a person to make a purchase.

Digital marketing consultants can help you with your copywriting to ensure that your content is engaging, persuasive and convincing.

Good copywriters can use their words to sell a product or service effectively. They can understand the audience’s needs and produce creative, engaging content that will leave people wanting more.

Craft brand touchpoints

Your branding is a crucial component of your success in the market. No matter how great your product or service is, if people don’t know who you are, they can’t buy from you.

Branding encompasses everything that makes up who you are as a company, including your logo, colour palette and even the atmosphere at the office.

If you have an outdated logo and colour palette that looks like it’s out of something in back to the future, then you probably need a revamp. People need to remember your brand positively. Usually, the aim is to have them remember days after seeing the brand (brand recall).

Digital marketing consultants will help you figure out how to make your brand image stand out, and they will show you how to differentiate your brand from your competitors.

So, what’s the benefits of working with a digital marketing consultant?

Working with digital marketing consultants offers unique benefits, especially for businesses in the UK that are looking to enhance their online presence.

Long-term Results

Digital marketing is a continuous investment that can yield steady and sustainable growth for your business. By employing our personalised strategies, you can expect gradual improvements in visibility, traffic, and conversion rates that contribute to long-term success.

Higher Conversion Rates

With targeted marketing efforts, we work to attract qualified traffic to your website, increasing the likelihood of converting visitors into customers. Our strategies are designed to draw in high-quality leads, leading to higher conversion rates and a better ROI.

Enhanced Brand Recognition

Our services extend beyond driving traffic, we are here to help your brand THRIVE! By optimising content with relevant keywords and quality material, we help improve your brand’s visibility and recognition across various platforms.

Increased Website Traffic

As digital marketing consultants, our focus is on strategies that drive more traffic to your website. Our methods are crafted to enhance your website’s visibility in search engine results, resulting in more clicks, more visitors, and ultimately, more customers to your site,

Improved User Experience

A holistic approach to digital marketing includes optimising the user experience on your website. We work to improve site speed, mobile responsiveness, and usability, engaging visitors and keeping them connected to your brand.

Cost-effective

Opting for a digital marketing consultant is often a more cost-effective solution, offering personalised attention and strategies that align with your budget. Our tailored services ensure that you get the most out of your investment, achieving tangible results for your business in the UK.

KW Marketing, Digital Marketing Consultants

The team at KW Marketing are digital marketing consultants that make a difference. They are on a mission to help FUEL food and drink businesses around the UK, helping them to achieve 50k months and rocket their growth

We understand that your business’s success in digital marketing requires a deep understanding of your customers’ needs and their journey throughout all stages of the buying cycle.

So if you’re looking to build your business, rocket your growth and keep the customers coming through the door then KW Marketing is here to shake things up. We’re the experts when it comes to crafting compelling content, nailing your brand’s voice, and delivering results. We thrive on partnering with ambitious clients who share our values. With our blend of expertise, experience, and teamwork, we help you build your brand, fuel growth, and see tangible results.

KW Marketing is your trusted ally in navigating the digital landscape, boosting brand awareness, driving quality traffic, and connecting with your customers on a whole new level. But don’t just take our word for it—check out our free guide to see how we helped a client achieve 5X revenue growth. Have questions? Drop us a line today!