Food and drink marketing strategy planning for 2026 growth

January always brings noise. Predictions. Hot takes. “This year will change everything” posts. But as we step into 2026, it isn’t noise we feel… it’s pressure. Pressure from clients who’ve done all the right things and are still questioning what’s actually driving growth. Pressure from platforms changing the rules (again). And pressure from a food…

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The 2026 digital trends every food & drink brand needs to know

2026 isn’t “just another year” for digital marketing. It’s a line in the sand. After a few wild years of rising ad costs, privacy changes, TikTok chaos, AI hype, and brand fatigue, we’re finally seeing one thing very clearly, the food and drink brands that will win from here are the ones that adapt early,…

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KW Marketing team members sitting on a leather sofa, smiling and chatting during a relaxed brand photoshoot in Exeter.

As a leading marketing agency in Exeter specialising in food & drink brands, KW Marketing is celebrating one of its proudest moments yet – sponsoring the brand-new Food & Drink Producer category at the Exeter Living Awards 2025 and being named a finalist in two categories! We’re thrilled to announce that KW Marketing is the…

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How to write the most delicious captions for Instagram food posts

Scroll-stopping food content starts with more than just a mouth-watering photo. If you want to turn casual scrollers into loyal fans (and paying customers), your captions need to be just as appetising as your product. Because in 2025, captions aren’t just there to fill space, they’re your secret ingredient for driving engagement, clicks, and brand…

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