When you work with us, you’ll get...
Amplified organic content
Compelling ad copy
Eye-catching visuals and design
Conversions (including e-commerce sales)
This is for you if...
… you’re an ambitious small business that’s going places
… you want to capitalise on your successful organic social media strategy
… you want to raise brand awareness and attract new followers
… you want to target your ideal customer more precisely.
… you want to promote your newest offer, product, content or event
… you want to position your brand as a thought leader in your field
… you want to hit your business goals faster
Are you ready to...
Power up your sales?
Educate, inspire and connect to your dream customers?
Gain customer loyalty?
Find new markets?
Keep advertising costs down?
Then you’re in the right place. KW Marketing specialises in supporting growing, ambitious and results-driven businesses like you to be seen and heard through Facebook, Instagram and Pinterest ads. We’ll help you stand out from the rest and connect to your customers through a creative paid ads strategy that will create new possibilities, deliver profitable results and make your online business THRIVE!
Book a free discovery call to find out how we can support you.
PAID SOCIAL MEDIA PLATFORMS
Which social media platforms do we specialise in?
Facebook is the perfect place for your business. The Meta Business Suite offers highly targeted advertising solutions to help you connect with over 2 billion monthly active users. We can help your business to convert awareness into action with Facebook Ad campaigns that are designed for every stage of the sales funnel.
Stand out from the crowd with your paid social ads on the worlds best-loved photo sharing app. Instagram is a highly visual, engaging advertising solution for your business and brand. Reach your audience and your goals by combining Facebook’s extensive ad system with Instagram’s market-leading native placements.
Create a mood board that works for you! Pinterest isn’t just great for brand awareness - a whopping 55% of people who use the platform use it with the intent to make a purchase. Paid ads on pinterest can turn consideration into action by targeting users when they are making that all-important purchase decision.
Huge with the youth of today, this platform continues to explode brands in the digital age. With budget and creative vision, Tiktok advertising is a great way to break into bigger and better audiences. Stand out amongst a fast-moving feed of videos to generate engagement and action with your best Tiktoks.
Benefits of paid social media marketing...
We can help you capitalise on the opportunities of paid social ads. From prospecting, to audience expansion and remarketing, there are so many opportunities for your business to reach its audience through paid social.
Social media provides a fantastic opportunity for businesses to reach targeted audiences online. The different social media platforms appeal to different major audience segments and by creating a savvy social advertising strategy, your business can tap into a world of new opportunities.
Target, attract and convert your perfect customer.
Generate hot leads that engage and convert.
Track effectively your return on ad spend.
Re-target warm leads to lead them down purchasing funnel.
The different parts of paid social media marketing we offer...
We take an overarching approach to your paid social media ads. What you have worked with historically (if at all!) and how we can maximise your ad campaigns further.
Empowering your paid social media advertising strategy with our years of expertise. We’re here to craft the perfect strategy that meets the needs of your business goals. We can help you put together a paid social media ads strategy that delights, inspires and drives those visitors.
We are on hand to help you with crafted strategy-driven ad copy that is unique to each social media platform. We’re here to help you drive new visitors to your website through insightful, engaging copy.
Everyone wants to stand out from the crowd - and we’re here to help you shine! We help to make your paid social ads to pop using custom designed ads that showcase your brand.
We want to get in front of the right people at the right time. Understanding your audience is key to this and we will help you to deep dive into your customer base to understand where we need to sit and why.
Budgeting & Goals
Paid social media advertising is one of the least expensive types of advertising available in the traditional and digital market. The pay-to-play model for these channels makes them flexible enough to target only the people your business wants to attract, therefore you only have to pay for those you have the ability to reach. We can help you with the right budget, at the right time for your business.
We’re here to give your campaigns the best chance of winning. Continuously improve on copy, targeting, creatives and budgets through different variations with split testing.
Our reports offer a clear look at the key metrics that matter most to your business, whether that is audience growth, engagement, web clicks etc. See which ads have performed best, broken down by leads, engagement and click through rate. We use these insights to make data-led decisions for your business to optimise your strategy.
Our approach to paid social media marketing...
We’re here to help you at every stage of your paid social media journey. We’re armed with the ability to deliver tailor-made advertising right into the palm of your audience’s hand.
We are experts in results-based advertising. You will benefit from years of experience ingrained in our team, here to mastermind innovative, creative campaigns that are sculpted to achieve the best possible results for your business. You’ll always have us right there by your side, fine-tuning and optimising your campaigns to ensure maximal results for your business.
Bespoke and eye-catching paid social ads.
Scroll stopping ad copy.
Audience first strategy.
Data driven testing and optimisation.
Measurable and effective results.
How we work...
Let's get to know YOU
We’re here to be an extension of your team. We are on hand to craft the perfect paid social ads strategy that will go above and beyond. With your business goals at the forefront always, we will perform an audit that evaluates the success and strengths of and existing paid social media advertising and identify the areas that will need improvement. We know that one size doesn’t fit all and that’s why we are here to ensure that the foundations of your paid social media advertising strategy suit your business. We will put the structure in place for your paid advertising strategy.
WE'RE HERE TO HELP
B2B & B2C paid social media marketing
Our team has a combined 20+ years of experience in digital marketing for B2B & B2C companies. Over the years, we have helped countless companies maximise their digital marketing, converting customers, gaining new leads and re-engaging past customers through our stunning and engaging campaigns.
No matter what industry you are in, we can help you on your paid social media strategy, managing it from start to finish, across all different customer and buyer journeys.
Read our client case studies...
Farms For City Children is a charity enabling children from disadvantaged communities to experience the adventure of working together on farms in the heart of the British countryside. With mud on their boots, this charity is a real grassroots foundation. Their immersive experiences aim to instill a deeper connection to nature and the world around…
The challenge Popcorn Kitchen is a gourmet popcorn company that only works with best-in-class ingredients and stubbornly refuses to be party to any ‘quick-fix,’ synthetic short-cuts. The small batch, artisanal operation has been making sublime popcorn since 2012, when it first made its name on the Surrey food festival circuit, selling freshly popped popcorn from…
Paid social, Google Ads and email marketing strategy supports innovative consultancy Disruptive HR to increase revenues. The challenge Disruptive HR is a London-based consultancy that helps leaders and HR professionals to manage people in disruptive and creative ways that are more relevant to the needs of modern organisations and today’s employees. Led by ex-BBC HR…