PAID SOCIAL MEDIA MARKETING.

You could be getting a 50X return-on-ad spend on social ads. Mix paid ads into your social media strategy and see your revenues surge.

Imagine working with a paid social agency that can:

Produce a 50 x return-on-ad-spend

Create a digital strategy that drives visits to your landing page and converts customers

Design creative ads that act like a natural part of the social media experience

Back it all up with astute industry insights

Manage everything, so you can focus on what you do best

Book a free discovery call to get started!

LET'S WORK TOGETHER

We’re not just your marketing people, we’re your marketing partners. We’re in it for the long haul and committed to your success!

Clients & Partners

Worked with & alongside

When you work with us, you’ll get...

Amplified organic content

Compelling ad copy

Eye-catching visuals and design

Lead generation

Conversions (including e-commerce sales)

This is for you if...

… you’re an ambitious small business that’s going places

… you want to capitalise on your successful organic social media strategy

… you want to raise brand awareness and attract new followers

… you want to target your ideal customer more precisely.

… you want to promote your newest offer, product, content or event

… you want to position your brand as a thought leader in your field

… you want to hit your business goals faster

Are you ready to...

Power up your sales?

Educate, inspire and connect to your dream customers?

Gain customer loyalty?

Find new markets?

Keep advertising costs down?

Then you’re in the right place. KW Marketing specialises in supporting growing, ambitious and results-driven businesses like you to be seen and heard through Facebook, Instagram and Pinterest ads. We’ll help you stand out from the rest and connect to your customers through a creative paid ads strategy that will create new possibilities, deliver profitable results and make your online business THRIVE!

Book a free discovery call to find out how we can support you.

BOOK A CALL

Working with Kate has been a brilliant experience. Not only is Kate incredibly hard-working, knowledgeable and professional, but Kate’s passion for our brand and friendly nature made her a vital extension of our team, helping us to grow our business and exceed our ambitions.

It's always lovely to work with Kate - she is very knowledgeable and has many amazing ideas to help! Love her work!

KW Marketing successfully increased our social media presence and grew our followers on every platform! Their tailored strategies, engaging content, and innovative ideas have resulted in remarkable growth, with enhanced brand visibility and increased footfall to our bakeries. Highly recommend to any business seeking to expand their online reach!

Kate's great digital marketing knowledge has shaped the digital footprint for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

We've been working with Kate for several years, she has really helped sharpen our social media approach and outputs. Kate brings a clear point of view, creativity, pragmatism and has made a major contribution to our online sales growth.

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

I loved the workshop, it was fantastic! The biggest takeaway was to make sure we are advertising in the right place for the biggest return. It seems obvious but the workshop has given me a clear focus!

We worked with Kate to support on the launch of our new website. She was detailed, efficient and added value to the project by offering additional feedback which enhanced customer experience and website performance.

Kate started working with our company around two years ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Kate demonstrated 360-degree expertise in setting up multiple automated flows on a new email platform for HGI, engendering confidence throughout the business. Kate was a pleasure to work with. Beyond her technical abilities, she brings fantastic energy, creativity and a positive mindset to every task and interaction. I look forward to working with her again in the future.

Since February, we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them! Again thank you to Kate, Hannah, and their amazing team! Highly recommend!

Working with Kate, Mela and the team has been a joy. Their generosity with their expertise and time made a big difference to my personal development as well as the charity I work for. Thank you KW Marketing!

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few years, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Within a very short period of time, Kate felt part of the SWBC team. She has a charming personality, works highly efficiently, and has a really good knowledge of digital marketing techniques and social media trends. She will offer up solutions to any challenge, and actively look for ways to enhance any B2B communication strategy.

Kate has been an absolute pleasure to work with. She is considerate, creative, diligent and responsive, and has shown a great ability to adapt to our unique requirements and changing pace during a challenging period. As with all the best consultants, Kate is a good listener and fun to work with, but she’s also action-orientated and moves quickly in pursuit of tangible results. Her ability to understand the needs of our diverse audiences, backed by her significant experience in digital communications, has resulted in consistent growth across all our social media channels.

We launched our online marketplace 6 months ago and Kate has been an integral part of its growth by providing us with her impeccable insight into the world of digital marketing. We are so pleased to have her on board and look forward to continuing our work together.

PAID SOCIAL MEDIA PLATFORMS

Which social media platforms do we specialise in?

Facebook Advertising

Facebook is the perfect place for your business. The Meta Business Suite offers highly targeted advertising solutions to help you connect with over 2 billion monthly active users. We can help your business to convert awareness into action with Facebook Ad campaigns that are designed for every stage of the sales funnel.

Instagram Advertising

Stand out from the crowd with your paid social ads on the worlds best-loved photo sharing app. Instagram is a highly visual, engaging advertising solution for your business and brand. Reach your audience and your goals by combining Facebook’s extensive ad system with Instagram’s market-leading native placements.

Pinterest Advertising

Create a mood board that works for you! Pinterest isn’t just great for brand awareness - a whopping 55% of people who use the platform use it with the intent to make a purchase. Paid ads on pinterest can turn consideration into action by targeting users when they are making that all-important purchase decision.

TikTok Advertising

Huge with the youth of today, this platform continues to explode brands in the digital age. With budget and creative vision, Tiktok advertising is a great way to break into bigger and better audiences. Stand out amongst a fast-moving feed of videos to generate engagement and action with your best Tiktoks.

Benefits of paid social media marketing...

We can help you capitalise on the opportunities of paid social ads. From prospecting, to audience expansion and remarketing, there are so many opportunities for your business to reach its audience through paid social.

Social media provides a fantastic opportunity for businesses to reach targeted audiences online. The different social media platforms appeal to different major audience segments and by creating a savvy social advertising strategy, your business can tap into a world of new opportunities.

Target, attract and convert your perfect customer.

Generate hot leads that engage and convert.

Track effectively your return on ad spend.

Re-target warm leads to lead them down purchasing funnel.

The different parts of paid social media marketing we offer...

Audit

We take an overarching approach to your paid social media ads. What you have worked with historically (if at all!) and how we can maximise your ad campaigns further.

Strategic Planning

Empowering your paid social media advertising strategy with our years of expertise. We’re here to craft the perfect strategy that meets the needs of your business goals. We can help you put together a paid social media ads strategy that delights, inspires and drives those visitors.

Ad Copy

We are on hand to help you with crafted strategy-driven ad copy that is unique to each social media platform. We’re here to help you drive new visitors to your website through insightful, engaging copy.

Ad Creatives

Everyone wants to stand out from the crowd - and we’re here to help you shine! We help to make your paid social ads to pop using custom designed ads that showcase your brand.

Targeting

We want to get in front of the right people at the right time. Understanding your audience is key to this and we will help you to deep dive into your customer base to understand where we need to sit and why.

Budgeting & Goals

Paid social media advertising is one of the least expensive types of advertising available in the traditional and digital market. The pay-to-play model for these channels makes them flexible enough to target only the people your business wants to attract, therefore you only have to pay for those you have the ability to reach. We can help you with the right budget, at the right time for your business.

Testing

We’re here to give your campaigns the best chance of winning. Continuously improve on copy, targeting, creatives and budgets through different variations with split testing.

Optimisation

Our reports offer a clear look at the key metrics that matter most to your business, whether that is audience growth, engagement, web clicks etc. See which ads have performed best, broken down by leads, engagement and click through rate. We use these insights to make data-led decisions for your business to optimise your strategy.

Our approach to paid social media marketing...

We’re here to help you at every stage of your paid social media journey. We’re armed with the ability to deliver tailor-made advertising right into the palm of your audience’s hand.

We are experts in results-based advertising. You will benefit from years of experience ingrained in our team, here to mastermind innovative, creative campaigns that are sculpted to achieve the best possible results for your business. You’ll always have us right there by your side, fine-tuning and optimising your campaigns to ensure maximal results for your business.

Bespoke and eye-catching paid social ads.

Scroll stopping ad copy.

Audience first strategy.

Data driven testing and optimisation.

Measurable and effective results.

Campaign optimisation.

How we work...

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7

Step 1

Let's get to know YOU

We’re here to be an extension of your team. We are on hand to craft the perfect paid social ads strategy that will go above and beyond. With your business goals at the forefront always, we will perform an audit that evaluates the success and strengths of and existing paid social media advertising and identify the areas that will need improvement. We know that one size doesn’t fit all and that’s why we are here to ensure that the foundations of your paid social media advertising strategy suit your business. We will put the structure in place for your paid advertising strategy.

Step 2

Keeping an eye on your competitors

We will keep a finger on the pulse for your business. We take a look at competitors, analyse their paid ads and ensure that we are standing out from the crowd. We will ascertain the types of messages that your customers will be receiving and make sure that your strategy is a head and shoulders above the rest. We will then use our in-dept knowledge of paid social media ads and industry trends to give you a steer on where to take your brand.

Step 3

Target the right audience at the right time

Quality content to a quality customer pays your company dividends, every single time. It is so essential to know precisely who your customers are and where you need to be locating them. If you don’t already know who your ideal customer demographic is, we can help you to understand who they are and how they operate. We will then put together paid social media ads that resonate with the right people in the right way.

Step 4

Set your goals and strategies

Once we have on hand the direction we need to take, who we want to target and how to achieve our results, we will compile a comprehensive, engaging campaign plan for your paid social media that outlines how to put your brand at the foreground of peoples imaginations. Everything from copy, creatives and content will be outlined to targeting, budgeting and timing.ds A cohesive strategy that will ignite your brand awareness and reach your goals.

Step 5

Creatives that POPS!

From creative copy to visual content that is aligned with your brand, we’ve got it covered.. We will write, design, create amazing paid social media ads using our extensive experience and database of premium content. We’ll work with you on creating assets that can be used across all digital marketing platforms, creating a seamless experience for each and every customer.

Step 6

Always measuring, always improving!

We’re here to take away the stress of measuring. We’ll let you know about the good, the great and the even better when it comes to your paid social media advertising. Transparent, honest results that we can continuously improve upon is part of our motto.

We know that reporting is vital for your business. With in-depth reporting and analysis, businesses can steer and adjust their strategies to yield the most effective results. We’re here to help you get a better understanding of how your paid social ads are performing and glean insightful information for future success.

Every single month, you will receive a comprehensive report on performance of our paid social advertising strategy so you can see how this activity is performing and align it to your goals.

Step 7

Going above & beyond, every single time

For us, the best isn’t the best until we can do better. We’re so passionate about being a part of your team and driving results for you. We will be constantly refining and improving our strategies, utilising each and every insight that we can glean.

Coupled with industry expertise, you can be assured that we will be reviewing everything in order to maximise your results.

Our job is never done - and we LOVE that!

B2B & B2C paid social media marketing

Our team has a combined 20+ years of experience in digital marketing for B2B & B2C companies. Over the years, we have helped countless companies maximise their digital marketing, converting customers, gaining new leads and re-engaging past customers through our stunning and engaging campaigns.

No matter what industry you are in, we can help you on your paid social media strategy, managing it from start to finish, across all different customer and buyer journeys.

Read our client case studies...

Paid social media ads case study: Farms For City Children

By Mela Baldock | 18 August 2023

Farms For City Children is a charity enabling children from disadvantaged communities to experience the adventure of working together on farms in the heart of the British countryside. With mud on their boots, this charity is a real grassroots foundation. Their immersive experiences aim to instill a deeper connection to nature and the world around…

Paid social ads and organic social media strategy helps Popcorn Kitchen’s sales to explode

By Kate Williams | 1 June 2022

The challenge Popcorn Kitchen is a gourmet popcorn company that only works with best-in-class ingredients and stubbornly refuses to be party to any ‘quick-fix,’ synthetic short-cuts. The small batch, artisanal operation has been making sublime popcorn since 2012, when it first made its name on the Surrey food festival circuit, selling freshly popped popcorn from…

Paid social, Google Ads and email marketing case study: Disruptive HR

By Kate Williams | 14 April 2022

Paid social, Google Ads and email marketing strategy supports innovative consultancy Disruptive HR to increase revenues. The challenge Disruptive HR is a London-based consultancy that helps leaders and HR professionals to manage people in disruptive and creative ways that are more relevant to the needs of modern organisations and today’s employees. Led by ex-BBC HR…

Read our paid social media insights on our journal...

How a paid social agency can rocket your revenue

By Kate Williams | 4 January 2023

You’ve probably heard of paid social media but you might not know exactly what it means. Paid social media is a method of advertising on social media platforms such as Facebook, Instagram, Pinterest and TikTok that targets specific audiences. Implementing a paid social media strategy can be a great way to increase revenue whilst keeping…

Harness the power of a strategy

By Kate Williams | 6 December 2022

If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a digital marketing strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill – but there is a reason why those who fail to plan, plan to…

What our clients say...

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Frequently asked questions...

What is paid social media?

Paid social media refers to the display of advertisements or sponsored marketing content on social media platforms that target a specific sub-audience. This includes pay-per-click, branded content and display ads, all offering effective elements to your social media plan! This strategy leverages your marketing activities, with the objective of increasing awareness, consideration and conversion!

Why do I need this?

What is a return-on-ad-spend?

What are the key drivers for success of paid social media?