If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill – but there is a reason why those who fail to plan, plan to fail. Taking the time and making the effort to put in place robust strategies for all aspects of your business that feed into your overall business plan is a must for getting your A-list clients or customers to know, like, trust and buy from you. Let me tell you how.
Why do I need a plan anyway?
A strategy – whether it’s your overarching digital marketing, social media, email marketing or paid media strategy – is part of a greater system: your business plan. If these parts of your brand aren’t performing, your entire business plan can fall apart. And we don’t want that!
Your overall business strategy is individual to you. It doesn’t have to be complicated – it just needs to be clear. It shows where your business is now, where you need it to go, how to get there and which solutions or tools are required.
Your digital marketing strategy nourishes that main plan, focusing on delivering short-term results for a long-term goal. Each aspect of your business will have its own tactics and actions to help you achieve specific objectives, using structures that keep you on track, on time and on budget.
Which digital marketing services do I need?
There are lots of different digital marketing services and strategies to try – some of which will work for you now and others that might be better suited further down the road. My skills and experience cover a wide range of disciplines, from contact to content strategies! Here are a few to get you started:
- An overarching digital marketing strategy – achieve specific digital goals through online marketing channels such as social media, email newsletters, blog articles and paid media.
- A social media strategy – clarity on when to post, to whom, how, when and why. Organic and paid campaigns each have their own specific advantages.
- An email marketing strategy – build relationships with your email list and craft the right message that speaks to your dream clients.
- A paid media strategy – promote your content using paid search results, video advertising, display ads and paid social media posts to harness valuable data that will inform your next move.
Let the strategy take control!
Half the battle is integrating your strategy into your business. I’m here to create a bespoke plan – a personalised path aligned to your goals. I will help you to implement that plan, empowering you and your team to become experts at reaching those milestones. You will then have the confidence to continue on your journey, safe in the knowledge that you have a robust, flexible strategy that will help you connect to the right people, analyse the results, amend your plan if necessary and make your business THRIVE!
Need some help defining and implementing your strategy? Whether it’s a full-blown digital marketing overhaul or a specific campaign you need help with, I am here with The Plan To End All Plans. Find out more about how I can help here and or get in touch.