Posts Tagged ‘Strategy’
How to reflect, refresh and reset for 2022
Between working from home, pivoting strategies to cope with unprecedented challenges and working on staying healthy and well, it’s understandable if your business goals took a temporary back seat in 2021. But with Christmas complete and the new year right around the corner, now is a great opportunity to reflect on the progress you’ve made…
Read MoreHarness the power of a strategy
If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill – but there is a reason why those who fail to plan, plan to fail. Taking…
Read MoreThe power of planning
Running an agency is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my career is that the power of planning should never be underestimated! Introducing the three T’s… Transparency With the world being…
Read MoreWhat is Influencer Marketing?
There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help my business? Definition: Influencer Marketing is the process of researching, establishing and engaging with people,…
Read MoreWhat is a Facebook Pixel?
If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header of your website. It is a great way of building target audiences for future campaigns.…
Read MoreWhat 2019 will bring?
Here we are, the start of a New Year! I am so excited to see what 2019 will bring for KW Marketing. 2018 was a busy one that’s for sure! From campaigns to projects, events to conferences and lots of festivals in between, I was ready for some timeout over Christmas. Starting KW Marketing was…
Read MoreWhat’s your Social Media Strategy?
A Social Media Strategy, the spine of your Social Media Marketing. But how do you go about creating one? Where do you start? What’s your Social Media Strategy? Firstly, deciding what channels to focus on can be daunting. There is an array of different Social Media channels out there and finding out where your audience…
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