There’s no time like the (Christmas) present. If you run an ecommerce business, you need to plan your digital marketing strategy NOW to reap the benefits of the festive season for your brand. Why? Well, faced with rising inflation, the cost of living crisis and fears of recession, consumers are starting to shop earlier to spread the cost – and some have already started. Tap into those early birds to drive up your sales before the festive season even kicks off. Here’s how to power up your digital marketing for Christmas 2022.
Crunch last year’s data
We know data’s boring, but forewarned is forearmed. Have a look at last year’s sales figures and website analytics to predict this year’s trends. Which products sold best? Where and how did you promote your wares – via social platforms or email? Did you use Google Ads? How did your website hold up? Check the data to see how long it took buyers to spend their money. Maybe your site needs optimising to speed the process up.
Run competitions and giveaways
People will be only too happy to take part in competitions and giveaways for a bit of festive fun. But what’s in it for you? In exchange for the potential to win a prize, you acquire new emails for your database, which can then be used to widen your customer reach. Keep it festive, fresh and fun. In the run up to Christmas, schedule in a daily ‘advent calendar’ giveaway or invite your audience to share a festive photo of your product – the best one wins a prize.
Align with like-minded brands
Christmas is a time for sharing and caring. So collaborate with another like-minded brand to supercharge your brand awareness and open yourself up to a new audience. Promote similar products via a giveaway or through creating some compelling social media content. Partner up, have fun and think outside the box!
Treat your customers to a discount
KW Marketing provides digital marketing services that are all about making human connections, and that’s never more key than at Christmas. And at a time when everyone’s feeling the pinch, treat your customers to a discount to say thank you for their support. This little human gesture will go a long way to building a loyal customer base.
Schedule your email marketing in advance
We truly believe the early bird catches the worm! Plan, write and schedule your emails in advance to help boost your sales. Launch your products into people’s inboxes as early as possible, sit back and watch your Christmas sales fly!
Retarget to convert browsers into buyers
Ever found that product you were researching following you round the internet?! That’s retargeting and you can use it to your advantage. People need reminding that they need your product (it’s been said that we need to see/hear something seven times before we take the leap to purchase). Help them get there by levelling up your remarketing ads with some clever content and perfect placement. Send a reminder to those who almost got to the checkout that they chose some great products, or email them some products that would complement their most recent purchase.
Plan your content strategy to create impact
Your Christmas messaging and content is key. Research trends that could benefit you or contact influencers who could enhance your brand. Fresh, authentic content that resonates with your audience will go a long way to ensure your business is at the forefront of people’s minds when silly season begins. But taking the time now to prepare will really make the difference.
Need some help with creating a festive digital marketing strategy? We are primed to support you to gain clarity, get results and grow your brand. Book a discovery call to get the ball rolling.