EMAIL MARKETING AGENCY.

Grow your business with email marketing. It delivers the highest ROI of all digital channels!

Create an asset for your business that:

Messages the right people at the right time

Provides a seamless customer journey

Wins potential customers and wins back past customers

Creates more meaningful customer relationships

Automation means you work smarter, not harder

Book a free discovery call to get started!

LET'S WORK TOGETHER

We’re not just your marketing people, we’re your marketing partners. We’re in it for the long haul and committed to your success!

Clients & Partners

Worked with & alongside

When you work with us, you’ll get...

Beautifully designed emails that get noticed

A growing list of loyal customers

Data-powered content that builds trust

Personalised email campaigns that nurture leads

A simple and cost-effective way to engage your contacts

Valuable insight into your marketing efforts

Connected marketing channels for a cohesive buyer’s journey

This is for you if...

… you’re an ambitious small business that’s going places

… you want your customers to know, like and trust you

… you want to promote your newest offer, product or event

… you want to stand out from the crowd

… you want to rapidly scale your business

… you want to gain a competitive advantage

Email Marketing Agency - This is for you if

Are you ready to...

Build credibility?

Increase revenues, profits and ROI?

Power up your leads?

Ramp up brand awareness?

Find new customers?

Grow your business?

Then you're in the right place. If the ROI isn’t enough to convince you, remember, email is THE marketing channel most consumers say they want businesses to use to communicate with them. It’s a no-brainer when it comes to rapidly scaling your business. And with the power of email automation enabling you to work smarter, not harder, what are you waiting for? Our email marketing agency can support you. Together, we’ll create new possibilities, deliver results and make your online business THRIVE!

Book a free discovery call to find out how we can support you.

BOOK A CALL

Working with Kate has been a brilliant experience. Not only is Kate incredibly hard-working, knowledgeable and professional, but Kate’s passion for our brand and friendly nature made her a vital extension of our team, helping us to grow our business and exceed our ambitions.

It's always lovely to work with Kate - she is very knowledgeable and has many amazing ideas to help! Love her work!

HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement!

I am delighted with the step-changing performance of our eCommerce business, driven by the diligent, professional and exceptional expertise of Kate, Lucy and the KW Marketing team. Really looking forward to creating the plan for 2024 and continuing on this growth agenda together!

Kate and the team worked incredibly hard for us throughout our Christmas Email and Social Media campaigns, providing results to match! Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.

It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results.

KW Marketing successfully increased our social media presence and grew our followers on every platform! Their tailored strategies, engaging content, and innovative ideas have resulted in remarkable growth, with enhanced brand visibility and increased footfall to our bakeries. Highly recommend to any business seeking to expand their online reach!

Kate's great digital marketing knowledge has shaped the digital footprint for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

I loved the workshop, it was fantastic! The biggest takeaway was to make sure we are advertising in the right place for the biggest return. It seems obvious but the workshop has given me a clear focus!

We worked with Kate to support on the launch of our new website. She was detailed, efficient and added value to the project by offering additional feedback which enhanced customer experience and website performance.

Kate started working with our company around two years ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Kate demonstrated 360-degree expertise in setting up multiple automated flows on a new email platform for HGI, engendering confidence throughout the business. Kate was a pleasure to work with. Beyond her technical abilities, she brings fantastic energy, creativity and a positive mindset to every task and interaction. I look forward to working with her again in the future.

Since February, we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them! Again thank you to Kate, Hannah, and their amazing team! Highly recommend!

Working with Kate, Mela and the team has been a joy. Their generosity with their expertise and time made a big difference to my personal development as well as the charity I work for. Thank you KW Marketing!

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few years, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Within a very short period of time, Kate felt part of the SWBC team. She has a charming personality, works highly efficiently, and has a really good knowledge of digital marketing techniques and social media trends. She will offer up solutions to any challenge, and actively look for ways to enhance any B2B communication strategy.

Kate has been an absolute pleasure to work with. She is considerate, creative, diligent and responsive, and has shown a great ability to adapt to our unique requirements and changing pace during a challenging period. As with all the best consultants, Kate is a good listener and fun to work with, but she’s also action-orientated and moves quickly in pursuit of tangible results. Her ability to understand the needs of our diverse audiences, backed by her significant experience in digital communications, has resulted in consistent growth across all our social media channels.

We launched our online marketplace 6 months ago and Kate has been an integral part of its growth by providing us with her impeccable insight into the world of digital marketing. We are so pleased to have her on board and look forward to continuing our work together.

EMAIL MARKETING AGENCY PLATFORMS

Which ESPs do we work with?

The different parts of email marketing we offer...

Strategy

Empowering your email marketing with clarity and cohesion. We can help you put together an effective email marketing strategy that looks and does good.

Platform Set Up

Get started on building and managing your email marketing system. Segment those lists to target email sends, and monitor subscriber responses. Get set up on the best ESP for your team & business with us.

CRM Integration

Seamlessly connect your email marketing system and customer relationship management software for 360 email marketing cohesion. We can help you get on top of your data pots and rule your segments.

Copywriting

Thoughtful, engaging copy that tantilises, inspires and ignites your audience. We’re here to be a guiding force and ambassador for your brand through your email marketing copy.

Design

Stunning email marketing designs that resonate with your audience. From one-shot newsletters to attractive automated flows, we’re on hand to help.

A/B Split Testing

We’re here to give your campaigns the best chance of winning. Continuously improve open and click rates through different variations with split testing.

Optimisation

Our results-oriented approach is hyper-focused on ensuring that the email marketing strategy is aligned with the goals and objectives of the business. We’re here to help optimise strategies and campaigns through constant testing and refinement, always improving on key metrics.

Automation

Send the right message at the right time to the right person. Whatever the stage of a customers journey, we can help you to set up automated workflows - perfect for lead nurturing and driving those all-important sales.

Our email marketing agency...

We can help you at every stage of your email marketing journey. We’ll be here every step of the way, arming you with the tools that you need to rocket your business growth and take your ROI to the next level.

Identify, attract and convert your ideal customer.

Generate high quality, long lasting leads.

Track return on investment.

Re-engage and nurture existing contacts.

Implement an automation follow up strategy.

Help your email marketing to THRIVE!

How we work...

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7

Step 1

We get to know YOU

It’s our mission to get to know you and your brand. We’re here to be an integral part of your team. We will look into your current analytics, competitors, present set-up (if you have one!) and campaigns to ensure that every single decision moving forward is well-informed and results-driven.

Step 2

Helping to grow your audience

At the beginning of any email marketing project, we make sure that we are finding the best ways to grow, nurture and develop your database. We want to ensure that your website is doing what it needs to do and driving as many email subscriptions as possible.

We will review the entirety of your website for all the best places to place opt-in fields, subscription pop-ups and newsletter promotions. Our main goal in this area is to remove any friction with your email sign-up process and ultimately, to grow your email database!

Step 3

Driving revenue in your sleep

Email automations and flows are the number 1 way to maximise your email marketing process and make money without lifting a finger!

Automated emails are triggered by user behaviour. For an eCommerce brand, that can include a Welcome Flow (on sign up to newsletter), Order Confirmation Flow (upon purchase of product) or even an Abandoned Cart Flow (triggered by exiting checkout without purchase).

We will help you to set up these flows and optimise them. We go above and beyond these usual triggers to build up intelligent email journeys where users are cross-sold by analysing their behaviours.

We’re here to make sure that your CRM system is doing the hard work for you and optimised wherever possible.

Step 4

Newsletters and promos

Spread the good news! We can help you to set up regular newsletters, promoting products, offers or just generally educating. We help to effectively communicate your brand through these campaigns; nurturing relationships, communicating your brand and building trust. Your business will benefit from regular touchpoints with your most loyal fans and frequent customers.

Everything that is sent out will be laser focused on strengthening your brand and promoting your offering. Not only this, it has the all important goal of leading customers back down the sales funnel and drive the all-important conversions.

Step 5

Step 6

Always measuring, always improving!

We’re here to take away the stress of measuring. We’ll let you know about the good, the great and the even better when it comes to your email marketing. Transparent, honest results that we can continuously improve upon is part of our motto.

We know that reporting is vital when it comes to your email marketing. Without it, we won’t be able to prove that our work is impacting your bottom line or be able to continuously improve on our activity. We will set up tracking on every single one of your campaigns & flows so we are able to see how traffic is performing on the site.

Every single month, you will receive a comprehensive report on performance of every single one of your campaigns so you can see how this activity is performing and align it to your goals.

Step 7

Going above and beyond

For us, the best isn’t the best until we can do better. We’re so passionate about being a part of your team and driving results for you. We will be constantly refining and improving our strategies, utilising each and every insight that we can gain from our campaigns.

Coupled with industry expertise, you can be assured that we will be reviewing everything in order to maximise your email marketing campaigns.

Our job is never done - and we LOVE that!

Email marketing agency for B2B & B2C companies

Our team has a combined 30+ years of experience in email marketing for B2B & B2C companies. Over the years, we have helped countless companies maximise their email marketing, gaining new leads and re-engaging past customers through our stunning and engaging campaigns.

No matter what industry you are in, we can help you on your email marketing journey, managing it from start to finish, across all different customer and buyer journeys.

Read our client case studies...

Full scale digital marketing strategy: Popcorn Kitchen

Full scale digital marketing strategy case study: Popcorn Kitchen

By Kate Williams | 18 December 2023

If you know us, you know that we LOVE food. Not only this, but we LOVE snacks – popcorn, crisps and all the good stuff! So when popcorn mavericks, Popcorn Kitchen burst onto the scene, we were instant fans. Luckily, they were fans of us too! They say that time flies when you’re having fun…

Paid social, Google Ads and email marketing case study: Disruptive HR

By Kate Williams | 14 April 2022

Paid social, Google Ads and email marketing strategy supports innovative consultancy Disruptive HR to increase revenues. The challenge Disruptive HR is a London-based consultancy that helps leaders and HR professionals to manage people in disruptive and creative ways that are more relevant to the needs of modern organisations and today’s employees. Led by ex-BBC HR…

Web design Devon case study: Jane’s Patisserie

By Kate Williams | 14 February 2022

Clean design, faster load and easy-to-use website has helped top blogger and Sunday Times bestseller to elevate her brand. The challenge Jane Dunn is an Instagram sensation, best-selling food writer, photographer and blogger. She has run her blog, Jane’s Patisserie, since November 2014, after training at Ashburton Chefs Academy in Devon. Her blog was voted…

Read our email marketing agency insights...

Top 5 ‘email flows’ you NEED for your eCommerce website

By Hannah Coombe | 3 August 2023

The word  ‘flows’ should be music to your ears if you’re a business owner or manager. Email marketing automations or ‘flows’ help your business run more efficiently. It minimises time spent doing repetitive tasks—giving you more time to focus on doing what you love. Not only that, but email automations capture all those pesky pieces of…

Email – the revenue driver that works whilst you sleep!

By Hannah Coombe | 3 July 2023

Welcome to part two of our foodie digital marketing series – ‘How you’re using digital marketing in your business’. As a food and drink digital marketing agency that THRIVES on helping brands reach their goals, we love to delve deep into foodie digital marketing. We work alongside incredible food and drinks brands and we LOVE…

Three need-to-know trends to level up your email marketing in 2022

By Kate Williams | 10 January 2022

Email is everywhere. Continued internet access through mobile, deepened by the changes in pandemic and post-pandemic marketing, means it’s not going anywhere, either. So, what elements do you need to build into your email marketing strategy? Let’s explore the trends that we can look forward to in 2022 and beyond. 1 Welcome the new data…

What our clients say...

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Frequently asked questions...

What is email marketing?

Email marketing is a form of direct marketing that uses email as a way of promoting your business products or services. It allows you to update your customers about your latest products and promotions, and plays a huge part in teaching your customers about your great brand, and creating engagement between purchases. As one of our favourites here at KW Marketing, we can assure you it’s one to prioritise!

Why is email marketing a priority for my business's success?

What does a typical email marketing strategy look like?

A typical marketing strategy includes the following components:

Establish your goals and objectives. Clear, achievable goals help you to keep focused and measure your success.
Planning and scheduling: deciding the number and timings of the emails you send will ease your mind when it comes to preparation!
Design and content: visual appeal and compelling content are the BEST ways to resonate with your audience. You can add a personal touch to make your message more engaging!
Test and optimise: testing elements such as subject line, content and visuals will all help determine what resonates with your audience most!

How quickly can I get an email marketing campaign up and running?

It's SUPER important to dedicate just the right amount of time on the development and execution of an email campaign. Hopefully this simple step-by-step guide can start to break down the process a little:

Plan - who you are targeting, what you are offering and your goals.
Set it up - write your message, a clear call to action (CTA) and segment your email list
Roll it out - get your email sent and let the revenue roll in!
Track performance - did you meet your goal? Did you target the right audience? What can you change for next time?!

How can I track the performance of my email marketing?

How much does it cost to run an email marketing campaign?

What can you provide me with to ensure I have an effective email marketing strategy?

Get In Touch