They say that you have to make first impressions count. It’s true for so many different facets of life and it is exactly the same in our digital marketing world! Suppose you go to a restaurant and you get poor service. Or perhaps the service was amazing but the ambiance wasn’t quite right. You probably…

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Top 10 eCommerce Websites

It is hard to believe that the first-ever website was built a mere 30 years ago. Our digital space is so vast and ever-developing that we often forget about how far we have come! Here at eCommerce agency KW Marketing, we live and breathe websites. From ideation to inception to testing – we absolutely love…

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Why we split test across our digital marketing services

Split testing, A/B testing – we’re sure you’ve heard of it. But what actually is it? Split testing is a method of comparing two versions of a digital marketing campaign or element (such as a website, email, or ad) to determine which one performs better. This allows you, to make data-driven decisions about how to…

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The importance of a landing page

So you’ve done the hard work. Your digital marketing strategy is firing off at all cylinders and you’ve got visitors clicking away. Any savvy business owner gets that once you’ve done all that hard work to get visitors to your website or shop front, the next big step is to convert them into paying customers.…

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This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With over 10 clients, from a variety of industries, I can quite honestly say I have…

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So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s resolutions are good. Prepare Preparing for a new year means getting ahead of the game.…

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I used to sit at work and think, I could do this for myself, I could be my own boss and start up on my own. But I always managed to find a reason why I shouldn’t or couldn’t. Whether that be confidence, not knowing what to specialise in or not having the contacts to…

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