Why good website design is ESSENTIAL

Have you ever visited a shop and after 2 seconds, you know that it’s all wrong? The lights are too bright, the music blaring too loudly, the products are all in the wrong place. It’s enough to make you walk straight out! Well, we’re here to tell you that this is no different in the online world. Your website is your store and good website design is one of the most effective tools for any eCommerce business. From even just the placement of the company logo on a web page, website appearance and usability will improve a customer’s experience – that is, when designed professionally.

If you want to make your brand stand out, you need to focus on developing a perfect website for your business. A successful eCommerce business website will help you get more customers converting. A good website will showcase your brand, so you have the opportunity to grow in the online marketplace. A poorly designed website can even affect the customer’s journey and can cause mistrust with a business. The website may give off the wrong impression and lead to confused customers, high bounce rates, and an unsuccessful digital presence. A customer will associate the quality of the website with whatever service or product the business provides. So trust us when we say that good web design is one of the most effective tools for an eCommerce business.

Website design can improve time on site by 84% and YoY online revenue by 132%. Not only this but 94% of people say web design is the reason they mistrust a website. And it’s not just desktop websites. In May 2023, mobile devices generated 65.49% of global website traffic. To put it simply, it is key for businesses to ensure that they are covering all bases when it comes to website design.

There are certain design features that should be included on a business’s website, these include;

  • Cohesive colours and fonts – The use of both colour and font style will reflect on an entire business. The colour palette should be consistent and complement each other. The font should be readable and again be consistent with the brand’s tone of voice and their appearance.
  • Simple navigation – A business’ website navigation structure should allow someone to land on any page on the site and find what they need within 3 clicks. Give them reasons to click on links by inspiring curiosity and enticing them with great offers.
  • Infographics – these make complex information eye-catching, understandable and easily digestible. Having a visually impactful way to display statistics can make a website stand out from the crowd.

Studies show that 96% of site visitors are not ready to buy. This means your website must lead your audience closer to the sale through its content and user experience. It takes exceptional design and smooth navigation to keep your site visitors engaged.

So then, why is good website design crucial?

First experiences last!

The way your site looks is a major factor that consumers consider before making a purchase, so you must make sure to give them something attractive and easy to navigate around. If you want to enhance your business’s visibility on the Internet, this is the most important part that you should never neglect. If you want your site to be one of the tops in the market, you have to make sure it’s responsive and has a high-quality design that is appealing to everyone.

People trust websites that have a good design

The design of a website plays a big role in making people feel comfortable about the business. There is a direct proportion between the number of visitors coming to purchase from your site and the design of your website. If you want to convince your potential customers and make them trust your brand, you need to give them a nice and interesting site to visit.

A good design will help you drive more traffic to your site

With a good web design, you can get new visitors and increase your overall traffic. You must know that the design of your site is one of the factors that can help you get the attention of potential clients. When you have a nice and attractive site that has a high number of visitors, you can easily get more customers and make more sales.

Good SEO will keep your ranking high

If you have a high-quality, professional, and easy-to-use web design, you will have the opportunity to rise in the Google search engine ranking. The more visitors you have on your site, the higher your ranking will be and your site will be more visible.

A good, well-built site can increase your conversions

Your website can help you increase your sales and make more money if you invest in a professional design. You have to know that your website is similar to your online shop; you need to bring the buyer from the online shop to the checkout page. The best way to do it is by using high-quality design elements.

We have seen several important factors why a good web design for an eCommerce business is important. If you want to get new customers and increase your sales, you need to be careful with every detail that you include on your site. A professional web design will help you reach your business goals. If you need to create an e-commerce site that includes all these features, don’t hesitate and contact a company that works with the latest trends in web design, such as UX/UI design.

Make Your Website Better with KW Marketing

If you are in need of a web design agency, come to KW Marketing. We specialise in web design, branding and digital marketing and we’re here to help YOU. Our experienced team are specialists in delivering eCommerce solutions, bespoke web design and engaging, high-converting websites that align with your business goals as well as state-of-the-art aftercare packages. Get in touch here today.