Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
How to reflect, refresh and reset for 2022
Between working from home, pivoting strategies to cope with unprecedented challenges and working on staying healthy and well, it’s understandable if your business goals took a temporary back seat in 2021. But with Christmas complete and the new year right…
How I can help grow your food and drink brand through digital
Hungry for success? It’s time to scale your online food and drinks brand with confidence and clarity. If you’re an ambitious food and drinks brand with an online store, seeking a marketing strategy for growth, and looking to explore paid…
My experience of being a female digital entrepreneur
… so far! Have you ever felt that sinking feeling when you realise you’re one of very few females at a meeting or networking event? Me too. I normally try to ignore the fact I am one of the only…
Let me explain my zesty new rebrand
‘There is a reason why we don’t see the world in black and white,’ says interior design luminarie Celerie Kemble. We’re meant to see the world in colour and appreciate all the different hues and shades it shows us. My…
Celebrating 3 years of passion, persistence and prosperity
May marked a huge milestone for me, but with the ongoing Covid-19 outbreak, ‘the norm’ seemed a little out of reach to celebrate. As things are starting to ease, I have finally had some time to sit back and reflect…
How algorithms rule the world
Social media algorithms; a data puzzle waiting to be solved. Their role is to deliver ‘relevant’ content however it is the great ‘unknown’ on how to beat them. In this blog, I am going to break down everything you need…
How to launch a product using email marketing
Email marketing differs for every brand. No one method works. It’s all about testing! Testing to find out as much about your audience as you can. The best way to launch a product is to trigger curiosity and interest, but…
The power of planning
Running an agency is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my career is that the power…
What’s my biggest achievement?
Where do I even start with this one! The last two years have absolutely flown by, but what’s my biggest achievement and why does it mean so much? I still remember the first day of being self-employed and thinking, what…
What is Influencer Marketing?
There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help…
What is a Facebook Pixel?
If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header…
What 2019 will bring?
Here we are, the start of a New Year! I am so excited to see what 2019 will bring for KW Marketing. 2018 was a busy one that’s for sure! From campaigns to projects, events to conferences and lots of…
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