My Zesty New Rebrand | KW Marketing UK

‘There is a reason why we don’t see the world in black and white,’ says interior design luminarie Celerie Kemble. We’re meant to see the world in colour and appreciate all the different hues and shades it shows us. My monochrome branding has evolved to recognise the importance of colour, too. Orange features heavily, but this rebrand is about way more than a new colour palette. It’s about the overall maturing of my experience, from my messaging, services and clients to my goals and purpose: to help founders and small and medium-sized brands connect to their audiences, build communities and elevate their businesses. Let me take you through some of the elements I’ve changed (and you never know, it may inspire you to switch things up for your own brand!).

My vision has changed

As my business has grown, my brand vision has naturally evolved and I have tweaked and amended certain aspects along the way. However, these changes started to affect the messaging of my business, including my visual branding, and it’s important for me to be super-clear on these. Since I launched KW Marketing in 2017, I’ve gained a much deeper understanding of who my clients are and what appeals to them. As such, my branding needs to reflect my ability to personally connect when working with people or offering a service, as well as highlight my reliability and passion for my work.

I’ve updated my logo…

Branding is much more than a logo and fancy colours. A logo really just scratches the surface. So, I have made some small tweaks in order to maintain familiarity, while reflecting my brand’s evolution. I’m sticking with ‘KW’, but the chunky font has been replaced with a elegant, sophisticated and experienced serif typeface, punctuated with a new orange full stop, which provides a consistent decorative motif throughout my website. It also denotes a bit of a ‘mic drop’ and implies authority, dedication and decisiveness, which, let’s face it, could all be a bit dull if it wasn’t for the fresh, orange flourish!

…and my colours

My black-and-white colour palette was doing a great job of looking elegant and powerful but I wanted to inject some personality. I am reliable and a safe pair of hands, but I’m also energetic, fun and friendly. The addition of orange brings in vibrancy, which I have in spades. The colour represents change and creativity, more qualities that I can offer my clients. It commands attention without being overpowering and is friendly and inviting. Paired with the timeless and stylish black – think the little black dress – this new colour palette represents the dual aspects of my personality and brand: experienced and reliable with a zesty and creative twist.

Now I’ve defined my branding, I’m ready to take the next step on my journey: helping my incredible clients and potential new clients connect to their tribes and thrive. If you have a project you’d like to discuss, please get in touch here. Oh, and feel free to let me know what you think of my new branding below – I’d love to know!

Posted in About Us and tagged About Us, Branding, Clients, Colours, Digital Marketing, KW Marketing, KW Marketing UK, Logo, Marketing, Rebrand, Small Business, Vision

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.