‘There is a reason why we don’t see the world in black and white,’ says interior design luminarie Celerie Kemble. We’re meant to see the world in colour and appreciate all the different hues and shades it shows us. My monochrome branding has evolved to recognise the importance of colour, too. Orange features heavily, but this rebrand is about way more than a new colour palette. It’s about the overall maturing of my experience, from my messaging, services and clients to my goals and purpose: to help founders and small and medium-sized brands connect to their audiences, build communities and elevate their businesses. Let me take you through some of the elements I’ve changed (and you never know, it may inspire you to switch things up for your own brand!).
My vision has changed
As my business has grown, my brand vision has naturally evolved and I have tweaked and amended certain aspects along the way. However, these changes started to affect the messaging of my business, including my visual branding, and it’s important for me to be super-clear on these. Since I launched KW Marketing in 2017, I’ve gained a much deeper understanding of who my clients are and what appeals to them. As such, my branding needs to reflect my ability to personally connect when working with people or offering a service, as well as highlight my reliability and passion for my work.
I’ve updated my logo…
Branding is much more than a logo and fancy colours. A logo really just scratches the surface. So, I have made some small tweaks in order to maintain familiarity, while reflecting my brand’s evolution. I’m sticking with ‘KW’, but the chunky font has been replaced with a elegant, sophisticated and experienced serif typeface, punctuated with a new orange full stop, which provides a consistent decorative motif throughout my website. It also denotes a bit of a ‘mic drop’ and implies authority, dedication and decisiveness, which, let’s face it, could all be a bit dull if it wasn’t for the fresh, orange flourish!
…and my colours
My black-and-white colour palette was doing a great job of looking elegant and powerful but I wanted to inject some personality. I am reliable and a safe pair of hands, but I’m also energetic, fun and friendly. The addition of orange brings in vibrancy, which I have in spades. The colour represents change and creativity, more qualities that I can offer my clients. It commands attention without being overpowering and is friendly and inviting. Paired with the timeless and stylish black – think the little black dress – this new colour palette represents the dual aspects of my personality and brand: experienced and reliable with a zesty and creative twist.
Now I’ve defined my branding, I’m ready to take the next step on my journey: helping my incredible clients and potential new clients connect to their tribes and thrive. If you have a project you’d like to discuss, please get in touch here. Oh, and feel free to let me know what you think of my new branding below – I’d love to know!