Journal.

Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.

Meet Kate, Founder of KW Marketing

By Kate Williams | 9 November 2022

After five years in business, the shape of KW Marketing has changed immensely. But one thing has stayed resolutely the same – and that’s our founder, Kate Williams. Kate started up KW Marketing in 2017. She decided to go it…

The 12 digital marketing dos and don’ts for a holly jolly Christmas

By Kate Williams | 1 November 2022

December is fast approaching and before you know it, wine will be mulling, sleigh bells ringing and cash registers jingling as harassed consumers rush to complete their Christmas shopping. Make life easier for them by ensuring your festive marketing adds…

Black Friday and Cyber Monday: can your business benefit?

By Kate Williams | 11 October 2022

Huge opportunity or massive threat? Well, that depends on you, your business and your customers. Hyper-spending, over-consumption and waste, have tainted these huge shopping days as the rise of conscious consumerism has taken root. So, it’s essential to do your…

Welcome Hannah to the KW Marketing Team

By Kate Williams | 26 September 2022

After a busy summer filled with client campaigns and increased growth, we are thrilled to announce that Hannah Coombe has joined our team as Account Executive. Having lived in London for the past few years, Hannah has headed back to…

Juice up your digital marketing NOW to make your Christmas 2022 sales sparkle

By Kate Williams | 7 September 2022

There’s no time like the (Christmas) present. If you run an ecommerce business, you need to plan your digital marketing strategy NOW to reap the benefits of the festive season for your brand. Why? Well, faced with rising inflation, the…

Why we at KW Marketing do what we do

By Kate Williams | 25 August 2022

In an age of screens, social media and digital technologies, it can be easy sometimes to lose your way in the mess of algorithms, apps and double taps. With much of the digital space geared around buy, buy, buy and…

Five brands that are killing the social media game right now

By Kate Williams | 21 July 2022

Social media is a rollercoaster of updates, changing algorithms, hot new trends and a constant stream of messages from hundreds of different businesses every single day. How is your brand meant to get a look in with so much noise?…

Welcome Mela to the KW Marketing team

By Kate Williams | 1 July 2022

2022 has been huge for KW Marketing. From hitting our five-year anniversary to moving into our new offices in Exeter, it’s been an amazing year so far, filled with opportunity. We’re continuing to work with brands that we know and…

Why KW Marketing has chosen Farms for City Children as our charity of the year

By Kate Williams | 10 June 2022

Imagine if your life was devoid of nature. No calming bird song, no green trees, no wide open spaces in which to roam free – just traffic noise, technology, WiFi, sirens and danger. Imagine being so disconnected from the countryside…

The shape of KW Marketing after five years in business

By Kate Williams | 1 May 2022

What’s your favourite cake? I’m in need of a nice slice of something decadent because it’s KW Marketing’s birthday! Yes, I’m celebrating five years in business and I can’t quite believe how fast time flies when you’re (mainly!) having fun.…

How to harness the power of collaboration and community

By Kate Williams | 10 April 2022

Video has taken over the world of content marketing at breakneck speed – and KW Marketing is in on the action! We are proud to present our first video – one of many to come. Here, Felicity Haythorn, copywriter and…

Three need-to-know trends to level up your email marketing in 2022

By Kate Williams | 10 January 2022

Email is everywhere. Continued internet access through mobile, deepened by the changes in pandemic and post-pandemic marketing, means it’s not going anywhere, either. So, what elements do you need to build into your email marketing strategy? Let’s explore the trends…

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