Gone are the days of lockdown after lockdown where we were trapped inside or following the rule of six. People are making up for the lost time of the last two years and making the most of in-person experiences by heading out to restaurants, meeting friends and enjoying good food. That’s why nailing your digital marketing should be your top priority for a successful 2023. As digital marketing experts, we’re here to tell you how a restaurant marketing agency can help you THRIVE in the new year. We’re a digital marketing agency that is all about getting YOU the results that will increase your footfall, grow your business and boost your revenue.
1. Social media marketing
Social media marketing is the ultimate gateway to increasing the brand awareness of your restaurant to an ever-growing audience. Instagram and TikTok reels are now the most effective for digital word of mouth, with thousands of recommendation videos from all around the world at your fingertips. Your social media presence needs to be BIG and it needs to tell the stories of the food and people behind the restaurant. People buy into people, so engaging and educational content is what interests and drives customers to book a table at your restaurant. As a restaurant marketing agency, we are on hand to help you with stunning content creation and authentic storytelling via inspiring copywriting and engaging creative assets. All things which take time and need to be NAILED to improve your social media and presence in the online world.
2. Email Marketing
Email marketing, without a doubt, is one of the biggest revenue drivers in the digital marketing space. It should be a huge focus for brands in when creating their digital marketing strategy. From automated emails trying to win back customers to welcome flows to encourage new customers to book, your email database is the goldmine to boosting sales and powering up your revenue. It’s a simple and cost-effective way to engage your audience by offering them discounts or showcasing any new menu launches. As an experienced email marketing agency, we’ll create a strategy with the results you want to achieve at the forefront our minds, through nurturing, engaging and creating a cohesive customer journey through your campaigns.
3. Website design
Your customers love your restaurant and keep coming back for those dishes they choose time and time again. If they could eat those dishes every week they would, so why not let them? As a food marketing agency, we’ve helped Kolamba to boost sales and subsequently their revenue, for their Kolamba at Home feasting boxes which are made by their in-house restaurant chefs and delivered across the UK to their loyal, loving customers. A key component to the success of these products is having an eCommerce website that has user experience at the forefront of its design. Our website design specialists will create a website the WOWS and provides a substantial increase in user traffic, conversions and in turn overall revenue.
4. Paid Social Ads
As we’ve said, social media is the biggest way that restaurants are now being discovered. By mixing paid ads into your social media strategy, you will see your revenue surge. With our paid social expertise, we have the ability to amplify your organic social content by writing compelling ad copy and eye-catching visuals and design, which will in turn create lead generation and drive sales. It’s the best way to expand brand awareness to new and returning customers and get them through the restaurant door.
So there you have it! 4 simple ways to get your restaurant digital marketing THRIVING in 2023. With over 10 years of experience in the food and drink industry, KW Marketing is a restaurant marketing agency that is here to help you THRIVE.
Getting those all-important bums on seats is what we’re after through a clear, concise and cohesive digital marketing strategy. Get in touch to find out more.