Journal.

Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.

How to sell your food and drink products online

By Kate Williams | 4 July 2024

We hear ya. It’s a tough old world out here in the food and drink market at the moment and 2024 has so far been, well, a bit of a slog. In times like these priorities slip, projects get relegated…

Why is marketing important for business?

By Kate Williams | 2 July 2024

Marketing matters, now more than ever! Everywhere we turn it can feel like we are constantly being bombarded with marketing messages and that’s why it is so important to cut through the noise, go against the grain and make your…

A guide to the top marketing channels in 2024

By Kate Williams | 24 June 2024

As a business operating in the 21st century, you can not deny the importance that digital marketing strategy holds in establishing a strong presence in a marketplace. 2024 is the year of even more digital advertising and marketing growth due…

KW Marketing’s first LIVE event sparks a fire for success

By Kate Williams | 10 June 2024

Since the beginning, there have been certain milestones to building the KW Marketing brand that we knew were Big Deals (that’s capital B and capital D!). Becoming a limited company, hiring our first employee, having our first office space… they…

Meet the UK’s leading team of freelance social media experts

By arwd | 6 June 2024

The eCommerce world today is extremely competitive, with businesses looking to take every pound further. As a result, digital marketing now focuses more on squeezing each and every one of the online channels to go further. This means that social…

Celebrating birthday bliss in our seventh year in business

By Kate Williams | 15 May 2024

Time flies when you’re having fun, right? Years can go by in a blink of an eye. It’s been a wild ride. And yet, it’s still just the beginning at KW Marketing. When our founder, Kate Williams, first created KW…

KW Marketing lends our expertise to the launch of Meghan Markle’s new brand

By Kate Williams | 13 May 2024

2024 has been busy. So busy, sometimes it’s been difficult to stop and look around to see how far KW Marketing has come. But May is that time of year when the sun is starting to peek its head through…

The five stages of the digital marketing life-cycle explained

By Kate Williams | 8 May 2024

Once upon a time, there was a food marketing agency that wanted to help food and drink businesses achieve their digital marketing dreams. Oh wait, that’s us! In our eyes, the five stages of digital marketing are pretty much based…

Welcome Phoebe to the KW Marketing Team

By Kate Williams | 1 May 2024

We’ve said it before – 2024 is KW Marketing’s year. And how better to celebrate than with expanding our team! We’re welcoming Phoebe to our ranks as our brand-new Digital Marketing Assistant. Phoebe brings with her a host of branding…

Meet the UK’s leading team of digital marketing consultants

By Kate Williams | 22 April 2024

Careful of our capes – digital marketing consultants are the behind-the-scenes heroes of the digital age. They’re experts in their field with a thorough understanding of digital marketing and all that it entails. And it entails a lot! This expertise…

Meet the UK’s leading social media consultant for businesses

By Kate Williams | 2 April 2024

Sometimes, all you need is a pair of fresh eyes. Sometimes, we’re just too close to things to be objective. Sometimes, the answer could be staring at you in the face! If you’ve been working on social media strategy for…

Out with the old: How to use content pillars to level up your social media strategy

By Kate Williams | 20 March 2024

You know it, your parents know it, your cat probably knows it as well. Content is indeed, KING (or as we like to put it, queen!). Content pillars have emerged as an incredibly effective tool for businesses and brands aiming…

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