Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
The art of email: How to build an email marketing funnel for conversions
Imagine a candy shop. Imagine the rows upon rows of sweets, chocolates and lollies. Tasty right? Now think of the digital marketing world as this said candy shop. At your fingertips, there are literally hundreds of marketing channels and platforms…
What is sustainable marketing and why should you use it?
Sustainable marketing has become essential for success in this day and age. It can improve customer retention, boost brand reputation, reduce resource usage, and save costs. A no-brainer when it comes to marketing. But what exactly is sustainable marketing and…
Back to basics: What is storytelling in marketing and why is it important
Stories are powerful things. A good story is incredibly memorable, builds an emotional connection, and will often be retold and shared over and over. A great story lasts the test of time. Effective, engaging and impactful storytelling is all principles…
How to sell your food and drink products online
We hear ya. It’s a tough old world out here in the food and drink market at the moment and 2024 has so far been, well, a bit of a slog. In times like these priorities slip, projects get relegated…
Why is marketing important for business?
Marketing matters, now more than ever! Everywhere we turn it can feel like we are constantly being bombarded with marketing messages and that’s why it is so important to cut through the noise, go against the grain and make your…
A guide to the top marketing channels in 2024
As a business operating in the 21st century, you can not deny the importance that digital marketing strategy holds in establishing a strong presence in a marketplace. 2024 is the year of even more digital advertising and marketing growth due…
KW Marketing’s first LIVE event sparks a fire for success
Since the beginning, there have been certain milestones to building the KW Marketing brand that we knew were Big Deals (that’s capital B and capital D!). Becoming a limited company, hiring our first employee, having our first office space… they…
Meet the UK’s leading team of freelance social media experts
The eCommerce world today is extremely competitive, with businesses looking to take every pound further. As a result, digital marketing now focuses more on squeezing each and every one of the online channels to go further. This means that social…
Celebrating birthday bliss in our seventh year in business
Time flies when you’re having fun, right? Years can go by in a blink of an eye. It’s been a wild ride. And yet, it’s still just the beginning at KW Marketing. When our founder, Kate Williams, first created KW…
KW Marketing lends our expertise to the launch of Meghan Markle’s new brand
2024 has been busy. So busy, sometimes it’s been difficult to stop and look around to see how far KW Marketing has come. But May is that time of year when the sun is starting to peek its head through…
The five stages of the digital marketing life-cycle explained
Once upon a time, there was a food marketing agency that wanted to help food and drink businesses achieve their digital marketing dreams. Oh wait, that’s us! In our eyes, the five stages of digital marketing are pretty much based…
Welcome Phoebe to the KW Marketing Team
We’ve said it before – 2024 is KW Marketing’s year. And how better to celebrate than with expanding our team! We’re welcoming Phoebe to our ranks as our brand-new Digital Marketing Assistant. Phoebe brings with her a host of branding…
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