Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
The ultimate guide to Instagram advertising
How many times have you been suckered into buying something from an ad online? We’ve all done it, having a little evening social scroll and then all of a sudden your bank card is out and you’re the proud purchaser…
How 2024 transformed food & drink marketing… and what’s next!
We’re well into 2025, and like many food & drink brands, we’ve taken time to reflect on what worked, what didn’t, and the biggest lessons we learned last year. 2024… what a year. If we had to sum it up?…
8 website conversion barriers for food and drink brands (and how to overcome them!)
Here we go again. It’s that time of the month where you’re looking at your website stats, your digital marketing reports, your revenue numbers from the previous four weeks. You hold your breath, shut your eyes, wish and hope for…
The easy way to optimise your food & drink website design & improve customer journey
How do you get from one location to another? If you know where you’re going and you know how to get there, then you might want to take the quickest way? Or perhaps you like to take the more scenic…
Kate is a proud Building Brands UK speaker
What fuels you? Your family, your work? Food, drink, travel? The list can go on and on! For us at KW Marketing, there’s one thing that fuels us. PASSION. It speaks volumes in the work that we do – from…
Welcome to the Food Marketing Club
Welcome to the Food Marketing Club – your one-stop shop to spice up your brand! It’s been a long time coming, but it’s finally here. As a digital marketing agency, we kept on hearing from food and drink brands –…
20 blog content ideas for food & drink brands
Why is writer’s block scared of content planning? Because when you dedicate time to coming up with several blog content ideas to use throughout the year, you don’t have to panic and wallow in blank pages whenever you want to…
What is strategic marketing?
Marketing is thrown at consumers and business owners so often nowadays, it can start to feel tasteless. That’s because, in a lot of cases, it is. So much advertising and marketing promotions are created with little to no thought behind…
A food marketing agency that serves up the recipe for success
We can tell you everything you need to know about us in 10 words or less. At our core, we are food lovers and creatives. And that’s it! But what’s that I hear? You want to learn more about KW…
The art of email: How to build an email marketing funnel for conversions
Imagine a candy shop. Imagine the rows upon rows of sweets, chocolates and lollies. Tasty right? Now think of the digital marketing world as this said candy shop. At your fingertips, there are literally hundreds of marketing channels and platforms…
What is sustainable marketing and why should you use it?
Sustainable marketing has become essential for success in this day and age. It can improve customer retention, boost brand reputation, reduce resource usage, and save costs. A no-brainer when it comes to marketing. But what exactly is sustainable marketing and…
Back to basics: What is storytelling in marketing and why is it important
Stories are powerful things. A good story is incredibly memorable, builds an emotional connection, and will often be retold and shared over and over. A great story lasts the test of time. Effective, engaging and impactful storytelling is all principles…
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