Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
The ultimate guide to branding and strategy for your food business in 2025
Imagine walking into a bustling food market. The air is filled with the scent of freshly baked bread, artisan cheeses, and sizzling street food. Among the dozens of vendors, one brand catches your eye. The packaging, the story, the message…
10 ways to optimise your marketing funnel
A successful marketing funnel that delivers you results? Hold the phone. That’s the stuff that dreams are made of for freelance digital marketing consultants. Converting leads into happy customers is the ultimate goal for any brand, business or company, but…
How to market your food & drink brand in 2025 (without wasting time & money)
The food & drink industry is more competitive than ever. Digital marketing is evolving, and what worked last year might not work now. The biggest struggle we hear? “We’re doing all the things, but sales aren’t growing.” If that sounds…
The ultimate guide to Instagram advertising
How many times have you been suckered into buying something from an ad online? We’ve all done it, having a little evening social scroll and then all of a sudden your bank card is out and you’re the proud purchaser…
How 2024 transformed food & drink marketing… and what’s next!
We’re well into 2025, and like many food & drink brands, we’ve taken time to reflect on what worked, what didn’t, and the biggest lessons we learned last year. 2024… what a year. If we had to sum it up?…
8 website conversion barriers for food and drink brands (and how to overcome them!)
Here we go again. It’s that time of the month where you’re looking at your website stats, your digital marketing reports, your revenue numbers from the previous four weeks. You hold your breath, shut your eyes, wish and hope for…
The easy way to optimise your food & drink website design & improve customer journey
How do you get from one location to another? If you know where you’re going and you know how to get there, then you might want to take the quickest way? Or perhaps you like to take the more scenic…
Kate is a proud Building Brands UK speaker
What fuels you? Your family, your work? Food, drink, travel? The list can go on and on! For us at KW Marketing, there’s one thing that fuels us. PASSION. It speaks volumes in the work that we do – from…
Welcome to the Food Marketing Club
Welcome to the Food Marketing Club – your one-stop shop to spice up your brand! It’s been a long time coming, but it’s finally here. As a digital marketing agency, we kept on hearing from food and drink brands –…
20 blog content ideas for food & drink brands
Why is writer’s block scared of content planning? Because when you dedicate time to coming up with several blog content ideas to use throughout the year, you don’t have to panic and wallow in blank pages whenever you want to…
What is strategic marketing?
Marketing is thrown at consumers and business owners so often nowadays, it can start to feel tasteless. That’s because, in a lot of cases, it is. So much advertising and marketing promotions are created with little to no thought behind…
A food marketing agency that serves up the recipe for success
We can tell you everything you need to know about us in 10 words or less. At our core, we are food lovers and creatives. And that’s it! But what’s that I hear? You want to learn more about KW…
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