Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.

How algorithms rule the world

By Kate Williams | 3 February 2020

Social media algorithms; a data puzzle waiting to be solved. Their role is to deliver ‘relevant’ content however it is the great ‘unknown’ on how to beat them. In this blog, I am going to break down everything you need…

How to launch a product using email marketing

By Kate Williams | 14 October 2019

Email marketing differs for every brand. No one method works. It’s all about testing! Testing to find out as much about your audience as you can. The best way to launch a product is to trigger curiosity and interest, but…

The power of planning

By Kate Williams | 22 June 2019

Running an agency is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my career is that the power…

What’s my biggest achievement?

By Kate Williams | 1 May 2019

Where do I even start with this one! The last two years have absolutely flown by, but what’s my biggest achievement and why does it mean so much? I still remember the first day of being self-employed and thinking, what…

What is Influencer Marketing?

By Kate Williams | 18 April 2019

There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help…

What is a Facebook Pixel?

By Kate Williams | 3 March 2019

If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header…

Which marketing tools?

By Kate Williams | 25 October 2018

In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots…

What is my motivation?

By Kate Williams | 24 September 2018

It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is…

A/B split testing in Mailchimp

By Kate Williams | 29 May 2018

Split testing your email sends can be a great way of determining which campaign will work best with your audience, also known as a/b split testing. Do you have a campaign that you want to test which imagery or content…

Which birthday month is the best?

By Kate Williams | 7 May 2018

This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With…

Why New Year’s Resolutions are good

By Kate Williams | 4 January 2018

So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s…

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