Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
What serious food brands commit to in 2026 (and what they stop doing!)
There was a recurring conversation at The Source Trade Show and Spring Fair this week. Not about platforms. Not about trends. Not about the next “must-do” tactic. It was this: “We know we need to grow in 2026… but we’re…
3 things we’re doing differently in 2026
January always brings noise. Predictions. Hot takes. “This year will change everything” posts. But as we step into 2026, it isn’t noise we feel… it’s pressure. Pressure from clients who’ve done all the right things and are still questioning what’s…
KW Marketing’s 2025 wrapped! Wins, lessons & what’s next for food & drink brands
If you’re a food & drink brand that’s felt like growth should be easier than it’s been… or you’ve spent this year doing all the things but still questioning what’s actually moving the needle – you’re not alone. That feeling…
The 2026 digital trends every food & drink brand needs to know
2026 isn’t “just another year” for digital marketing. It’s a line in the sand. After a few wild years of rising ad costs, privacy changes, TikTok chaos, AI hype, and brand fatigue, we’re finally seeing one thing very clearly, the…
How AI is transforming Email Marketing in 2025 & beyond
When creativity meets data, AI becomes unstoppable – and that’s exactly what Building Brands 2025 in Exeter showcased. This year’s event put AI email marketing centre stage. Back for another year, Kate returned to the stage to deliver an inspiring…
Black Friday isn’t everything! How food & drink brands can win in November & December
It’s here. November. The biggest month of the year for food and drink brands. Christmas prep is ramping up, shoppers are planning gifts, inboxes are filling fast – and the temptation to throw everything at Black Friday is real. But…
How to market your food brand on TikTok in 2025 (trends that actually work!)
TikTok has officially become the go-to discovery platform for food & drink brands. From artisan producers to household names, everyone wants a slice of the TikTok pie. But here’s the truth, while many brands are posting for views, only a…
Christmas is coming! Quick wins for food & drink brands behind on Q4 marketing
Q4 isn’t coming… it’s here! From 1st October, the busiest season of the year kicks off for food & drink brands. But let’s be honest, most founders don’t feel “ready.” You’re already up to your elbows in Christmas prep –…
KW Marketing at the House of Lords: Championing small businesses on a national stage
Walking through the doors of the House of Lords this week was one of those pinch-me moments. This wasn’t just another date in the diary – it was huge for us as a South West agency. To sit in one…
Is your marketing actually driving sales?
Marketing has never been noisier. Everywhere you look, food & drink brands are pushing out content, glossy Instagram posts, slick TikToks, and perfectly designed newsletters. On the surface, it all looks impressive. But here’s the uncomfortable truth – much of…
KW Marketing sponsors & finalists at Exeter Living Awards 2025
As a leading marketing agency in Exeter specialising in food & drink brands, KW Marketing is celebrating one of its proudest moments yet – sponsoring the brand-new Food & Drink Producer category at the Exeter Living Awards 2025 and being…
Leverage the top TikTok food trends for your food business
TikTok isn’t just shaping music or fashion anymore. It’s fundamentally shifting how consumers discover, crave, and buy food. For brands in the food and drink space, ignoring TikTok means missing out on a platform that’s influencing everything from supermarket shelves…
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