KW Marketing UK Digital Marketing Resources

Marketing matters, now more than ever! Everywhere we turn it can feel like we are constantly being bombarded with marketing messages and that’s why it is so important to cut through the noise, go against the grain and make your mark in this industry. Good quality marketing is so crucial to the success of a business for several reasons – but it’s also important to remember that marketing is a process, and to market your business, it might require some time and attention to detail. The importance of marketing cannot be overstated and here are many benefits to executing a comprehensive marketing strategy, including:

Brand Awareness

Brand awareness refers to how recognizable an organisation is based on its logo, style and reputation. Brand awareness can help businesses retain customers and reach new ones. Effective marketing can help generate brand awareness by placing a brand where consumers or other businesses might see it.

Brand awareness is also important because consumers often want something they are familiar with, whether they are trying something new or performing a daily task. A consumer who is used to a specific toothpaste brand, for example, may purchase that brand over one they are unfamiliar with, even if the less familiar brand is cheaper and has the same ingredients.

If you are looking to grow your organisation, consider using some of these brand awareness marketing strategies:

  • Developing brand identity
  • Strategizing ways to position your brand
  • Using social media to expand brand recognition

Engagement & Communication

Engagement marketing refers to in-person or online interactions and communications a business might use to promote its products and services. A business may engage with customers or other businesses through social media, email or customer service. One marketing strategy that can help your business engage customers is creating social media and SEO content like blogs or articles. Using this method may help boost customer engagement and develop lasting relationships because you can customise your content to your target audience’s interests.

Communication marketing is also important because it can influence how customers view businesses. For example, a business with the right balance of informative emails and incentives, like promotional discounts, may help persuade customers to re-engage with the business. These positive effects might include increases in sales, customer loyalty and customer referrals.

If you are interested in boosting your business’s engagement and customer communications, consider using these marketing strategies:

  • Creating engaging and interactive content
  • Using data to understand customers
  • Promoting user-generated content


Personalisation marketing is when businesses customise experiences for individual customers. A business’s email communication to a customer may address them directly by using their name, or they might receive special promotions based on their relationship with the business if they are a member. This type of personalization marketing might make a consumer more likely to read the entire email and use the business’s product or service in the future.

Another way you can use personalised marketing is by letting customers choose which advertisement they want to view. For example, if a business is paying for an ad on a streaming service, they may give viewers the option to choose between two ads based on a short preview. This allows the ad experience to feel more personalised, which can build loyalty and interest.

If your business wants to personalise its marketing, use strategies like these:

  • Creating customised messages
  • Targeting customers based on location
  • Promoting similar products


Marketing is important for sales because it can inform consumers about what a business offers, its value and what sets it apart from competitors. For example, a business offering tax services might call attention to how they make doing taxes easier. Campaigns like this can help encourage customers to buy the products or services your business offers.
Marketing can also target individuals or groups who may be more likely to buy a business’s product or service. A business may use its analytics to re-target former customers who all bought a similar product when releasing an updated version of the product.

If your business needs to increase sales, these marketing strategies may help:

  • Implementing specialty marketing campaigns
  • Highlighting benefits
  • Identifying networking opportunities


Marketing analytics can provide data and numbers to help professionals make informed marketing decisions that will achieve the greatest ROI. A business may use marketing analytics to identify audiences who previously didn’t engage with their business, then develop future campaigns that specifically address those audiences to engage them. Strategically using information from marketing analytics may help maximise a company’s chances of increasing sales or consumer engagement. Businesses can also use marketing analytics to document their growth, which can be important when deciding whether to expand and when sharing statistics with investors or board directors.

Other ways to use marketing analytics are:

  • Identifying market changes
  • Tracking customer engagement
  • Examining sales and market trends

Marketing is important to a business because it helps create awareness, connect with the target audience, build brand reputation, and stay competitive. By investing in marketing efforts, businesses can drive growth, increase customer loyalty, and ultimately achieve long-term success.

KW Marketing is your trusted companion in finding the digital truth for your business., We specialise in driving high-quality traffic and fostering deeper connections with your audience. But don’t just take our word for it — explore our FREE guide to discover 6 money-making secrets that every food and drink brand needs to know. Questions? We’d love to hear from you, today!