EMAIL MARKETING AGENCY.

Grow your business with email marketing. It delivers the highest ROI of all digital channels!

Create an asset for your business that:

Messages the right people at the right time

Provides a seamless customer journey

Wins potential customers and wins back past customers

Creates more meaningful customer relationships

Automation means you work smarter, not harder

Book a free discovery call to get started!

LET'S WORK TOGETHER

We’re not just your marketing people, we’re your marketing partners. We’re in it for the long haul and committed to your success!

OUR FOOD & DRINK CLIENTS

Worked with & alongside

When you work with us, you’ll get...

Beautifully designed emails that get noticed

A growing list of loyal customers

Data-powered content that builds trust

Personalised email campaigns that nurture leads

A simple and cost-effective way to engage your contacts

Valuable insight into your marketing efforts

Connected marketing channels for a cohesive buyer’s journey

This is for you if...

… you’re an ambitious small business that’s going places

… you want your customers to know, like and trust you

… you want to promote your newest offer, product or event

… you want to stand out from the crowd

… you want to rapidly scale your business

… you want to gain a competitive advantage

Are you ready to...

Build credibility?

Increase revenues, profits and ROI?

Power up your leads?

Ramp up brand awareness?

Find new customers?

Grow your business?

Then you're in the right place. If the ROI isn’t enough to convince you, remember, email is THE marketing channel most consumers say they want businesses to use to communicate with them. It’s a no-brainer when it comes to rapidly scaling your business. And with the power of email automation enabling you to work smarter, not harder, what are you waiting for? Our email marketing agency can support you. Together, we’ll create new possibilities, deliver results and make your online business THRIVE!

Book a free discovery call to find out how we can support you.

BOOK A CALL

Working with Kate has been a brilliant experience. Not only is Kate incredibly hard-working, knowledgeable and professional, but Kate’s passion for our brand and friendly nature made her a vital extension of our team, helping us to grow our business and exceed our ambitions.

Working with the team is fantastic! They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work. Alongside the huge energy they bring to calls, meetings, and updates they are still very professional and everything is mapped into a strategy and recorded to enable us to look back through and see what works and doesn't. A great company to work with and amazing at what they do!

We enjoyed working with the KW Marketing team. Laura and Phoebe enhanced the audience experience at our 2025 trade shows, and created a real buzz on our channels. A professional team who really know what they're doing! Thank you!

It's always lovely to work with Kate - she is very knowledgeable and has many amazing ideas to help! Love her work!

HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement!

I am delighted with the step-changing performance of our eCommerce business, driven by the diligent, professional and exceptional expertise of Kate, Lucy and the KW Marketing team. Really looking forward to creating the plan for 2024 and continuing on this growth agenda together!

Kate and the team worked incredibly hard for us throughout our Christmas Email and Social Media campaigns, providing results to match! Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.

It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results.

KW Marketing successfully increased our social media presence and grew our followers on every platform! Their tailored strategies, engaging content, and innovative ideas have resulted in remarkable growth, with enhanced brand visibility and increased footfall to our bakeries. Highly recommend to any business seeking to expand their online reach!

Kate's great digital marketing knowledge has shaped the digital footprint for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

I loved the workshop, it was fantastic! The biggest takeaway was to make sure we are advertising in the right place for the biggest return. It seems obvious but the workshop has given me a clear focus!

EMAIL MARKETING AGENCY PLATFORMS

Which ESPs do we work with?

FREE DOWNLOAD

The Email Playbook: £56.7K in sales. No extra ad spend.

Real results. Real client. Real strategy you can steal!

Turn Email Into Your Most Profitable Sales Channel

The different parts of email marketing we offer...

Strategy

Empowering your email marketing with clarity and cohesion. We can help you put together an effective email marketing strategy that looks and does good.

Platform Set Up

Get started on building and managing your email marketing system. Segment those lists to target email sends, and monitor subscriber responses. Get set up on the best ESP for your team & business with us.

CRM Integration

Seamlessly connect your email marketing system and customer relationship management software for 360 email marketing cohesion. We can help you get on top of your data pots and rule your segments.

Copywriting

Thoughtful, engaging copy that tantilises, inspires and ignites your audience. We’re here to be a guiding force and ambassador for your brand through your email marketing copy.

Design

Stunning email marketing designs that resonate with your audience. From one-shot newsletters to attractive automated flows, we’re on hand to help.

A/B Split Testing

We’re here to give your campaigns the best chance of winning. Continuously improve open and click rates through different variations with split testing.

Optimisation

Our results-oriented approach is hyper-focused on ensuring that the email marketing strategy is aligned with the goals and objectives of the business. We’re here to help optimise strategies and campaigns through constant testing and refinement, always improving on key metrics.

Automation

Send the right message at the right time to the right person. Whatever the stage of a customers journey, we can help you to set up automated workflows - perfect for lead nurturing and driving those all-important sales.

Email Marketing Agency - This is for you if

Our email marketing agency...

We can help you at every stage of your email marketing journey. We’ll be here every step of the way, arming you with the tools that you need to rocket your business growth and take your ROI to the next level.

Identify, attract and convert your ideal customer.

Generate high quality, long lasting leads.

Track return on investment.

Re-engage and nurture existing contacts.

Implement an automation follow up strategy.

Help your email marketing to THRIVE!

How we work...

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7

Step 1

We get to know YOU

It’s our mission to get to know you and your brand. We’re here to be an integral part of your team. We will look into your current analytics, competitors, present set-up (if you have one!) and campaigns to ensure that every single decision moving forward is well-informed and results-driven.

Step 2

Helping to grow your audience

At the beginning of any email marketing project, we make sure that we are finding the best ways to grow, nurture and develop your database. We want to ensure that your website is doing what it needs to do and driving as many email subscriptions as possible.

We will review the entirety of your website for all the best places to place opt-in fields, subscription pop-ups and newsletter promotions. Our main goal in this area is to remove any friction with your email sign-up process and ultimately, to grow your email database!

Step 3

Driving revenue in your sleep

Email automations and flows are the number 1 way to maximise your email marketing process and make money without lifting a finger!

Automated emails are triggered by user behaviour. For an eCommerce brand, that can include a Welcome Flow (on sign up to newsletter), Order Confirmation Flow (upon purchase of product) or even an Abandoned Cart Flow (triggered by exiting checkout without purchase).

We will help you to set up these flows and optimise them. We go above and beyond these usual triggers to build up intelligent email journeys where users are cross-sold by analysing their behaviours.

We’re here to make sure that your CRM system is doing the hard work for you and optimised wherever possible.

Step 4

Newsletters and promos

Spread the good news! We can help you to set up regular newsletters, promoting products, offers or just generally educating. We help to effectively communicate your brand through these campaigns; nurturing relationships, communicating your brand and building trust. Your business will benefit from regular touchpoints with your most loyal fans and frequent customers.

Everything that is sent out will be laser focused on strengthening your brand and promoting your offering. Not only this, it has the all important goal of leading customers back down the sales funnel and drive the all-important conversions.

Step 5

Step 6

Always measuring, always improving!

We’re here to take away the stress of measuring. We’ll let you know about the good, the great and the even better when it comes to your email marketing. Transparent, honest results that we can continuously improve upon is part of our motto.

We know that reporting is vital when it comes to your email marketing. Without it, we won’t be able to prove that our work is impacting your bottom line or be able to continuously improve on our activity. We will set up tracking on every single one of your campaigns & flows so we are able to see how traffic is performing on the site.

Every single month, you will receive a comprehensive report on performance of every single one of your campaigns so you can see how this activity is performing and align it to your goals.

Step 7

Going above and beyond

For us, the best isn’t the best until we can do better. We’re so passionate about being a part of your team and driving results for you. We will be constantly refining and improving our strategies, utilising each and every insight that we can gain from our campaigns.

Coupled with industry expertise, you can be assured that we will be reviewing everything in order to maximise your email marketing campaigns.

Our job is never done - and we LOVE that!

Email marketing agency for B2B & B2C companies

Our team has a combined 30+ years of experience in email marketing for B2B & B2C companies. Over the years, we have helped countless companies maximise their email marketing, gaining new leads and re-engaging past customers through our stunning and engaging campaigns.

No matter what industry you are in, we can help you on your email marketing journey, managing it from start to finish, across all different customer and buyer journeys.

Read our client case studies...

Popcorn Kitchen Q4 case study: 289% revenue growth with full-service digital marketing

By Kate Williams | 17 July 2025

We’ve partnered with Popcorn Kitchen for over 7 years now, which not only means we know their brand inside out, but we’ve eaten a lot of popcorn in the process. From their iconic Giant Bottles to their festive Advent Houses and beloved Pop-At-Home Kits, Popcorn Kitchen is a brand we’ve helped scale season after season.…

Cornish Cheese Co Digital Marketing Case Study

Brie-lliant success: How The Cornish Cheese Co spiked their sales in Q4 2024

By Kate Williams | 14 April 2025

You’ve heard us shout to the rooftops about our friends and legends at The Cornish Cheese Co before. Their artisan cheese products are the best in the West, and their growth over the last few years has meant that they are gearing up for a few big years ahead. 2024 was no different, The Cornish…

Paid social, Google Ads and email marketing case study: Disruptive HR

By Kate Williams | 14 April 2022

Paid social, Google Ads and email marketing strategy supports innovative consultancy Disruptive HR to increase revenues. The challenge Disruptive HR is a London-based consultancy that helps leaders and HR professionals to manage people in disruptive and creative ways that are more relevant to the needs of modern organisations and today’s employees. Led by ex-BBC HR…

Read our email marketing agency insights...

The art of email: How to build an email marketing funnel for conversions

By Kate Williams | 12 August 2024

Imagine a candy shop. Imagine the rows upon rows of sweets, chocolates and lollies. Tasty right? Now think of the digital marketing world as this said candy shop. At your fingertips, there are literally hundreds of marketing channels and platforms available. Now, some are better than others – the sweet and the sour, the chocolatey…

20 killer email marketing ideas for NEXT-LEVEL campaigns

By Kate Williams | 5 March 2024

Email marketing runs through our veins here at KW Marketing. Cut us open, and we’ll bleed Klaviyo! As an email marketing agency, and with our founder Kate being an email marketing specialist at heart, obsession doesn’t even begin to touch the surface of our feelings toward it. Time and time again – we have seen…

Top 5 ‘email flows’ you NEED for your eCommerce website

By Kate Williams | 3 August 2023

The word  ‘flows’ should be music to your ears if you’re a business owner or manager. Email marketing automations or ‘flows’ help your business run more efficiently. It minimises time spent doing repetitive tasks—giving you more time to focus on doing what you love. Not only that, but email automations capture all those pesky pieces of…

What our clients say...

The Cornish Jar

09:15 13 Sep 25

We have recently started working with Kate and her team at K W Marketing. Our experience so far has been excellent, they do exactly what they say they do. Everyone worked around the clock to get us to where we needed to be.

Charlotte Simonds

14:04 06 May 25

Kate and her team bring an exceptional level of thoughtfulness and precision to their work—uncovering what truly matters before artfully translating it into brand expression. For the reformer space, they crafted a brand that seamlessly blends creativity with conversion, creating real buzz and, more importantly, driving bookings. While our mission is to move people, Kate’s vision and execution profoundly moved us.

Dave Briggs

10:10 29 Jan 25

Kate spoke at the Building Brands marketing conference in Exeter, in November 2024, and was absolutely superb. I honestly couldn't have asked for someone to do better. The feedback that she received - both to her, and to us as the organisers - was especially pleasing and hopefully gave her a really good shot of confidence too! She was brilliant - really engaging, knew her stuff, and gave the attendees some great tips and advice too. Couple of people have been speaking to us about it even now - 3 months later!

Huge thanks Kate, looking forward to getting you along to more events in the future too!

Kate and her team are fabulous by the way. Definitely happy to recommend them!

Christian William Horne

18:58 20 Nov 24

Working with Kate and the team at KW Marketing has been a game-changer for our business. Their expertise in growth-focused marketing has helped us reach new levels, and the results speak for themselves. From strategy to execution, they’ve been hands-on every step of the way, driving real impact on our growth journey. Highly recommend!

John Sheaves

09:05 11 Oct 24

In the modern world of digital marketing which is now a prerequisite for getting your product or service to market, you need professional support from a professional agency. Kate and her team are just that. They have worked with us for the last few months and they have been a game changer and have opened our eyes to the art of the possible.

The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally.

We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with.

Ben Stansfield

18:13 17 Aug 24

We have been working with the team for just over 6 months now and it's been fantastic. They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work.

Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't.

Overall, great company to work with and they are amazing at what they do!

EmmaLouiseI7

14:24 25 Apr 24

The FUEL marketing event we attended was really useful. We gained a few more ideas of ways to help elevate our small, independent icecream business and came away feeling inspired and motivated. Thankyou again for having us

Serena Slatter

12:49 15 Apr 24

HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement!

Ria Ball

15:17 01 Mar 24

Nigel Wright

16:53 14 Feb 24

Kate and the team worked incredibly hard for us throughout our Christmas email and social
Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.

Browella Beauty

14:16 08 Aug 23

Since February this year we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them. We love that they send us over a content plan every month so then we can check what is going to be posted. Again Thank you to Kate, Hannah, and their amazing team x

Chloe Farrant

21:56 11 Jul 23

I recently attended the Uncovering Opportunities Workshop with Kate, and it left me feeling clear, focused, and motivated to take the next steps in my business. In just a short session, Kate demonstrated a deep understanding of my business and my goals, and I now feel excited and confident to embark on this journey with her by my side. Highly recommend!

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.
Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.

Frequently asked questions...

What is email marketing?

Email marketing is a form of direct marketing that uses email as a way of promoting your business products or services. It allows you to update your customers about your latest products and promotions, and plays a huge part in teaching your customers about your great brand, and creating engagement between purchases. As one of our favourites here at KW Marketing, we can assure you it’s one to prioritise!

Why is email marketing a priority for my business's success?

What does a typical email marketing strategy look like?

A typical marketing strategy includes the following components:

Establish your goals and objectives. Clear, achievable goals help you to keep focused and measure your success.
Planning and scheduling: deciding the number and timings of the emails you send will ease your mind when it comes to preparation!
Design and content: visual appeal and compelling content are the BEST ways to resonate with your audience. You can add a personal touch to make your message more engaging!
Test and optimise: testing elements such as subject line, content and visuals will all help determine what resonates with your audience most!

How quickly can I get an email marketing campaign up and running?

It's SUPER important to dedicate just the right amount of time on the development and execution of an email campaign. Hopefully this simple step-by-step guide can start to break down the process a little:

Plan - who you are targeting, what you are offering and your goals.
Set it up - write your message, a clear call to action (CTA) and segment your email list
Roll it out - get your email sent and let the revenue roll in!
Track performance - did you meet your goal? Did you target the right audience? What can you change for next time?!

How can I track the performance of my email marketing?

How much does it cost to run an email marketing campaign?

What can you provide me with to ensure I have an effective email marketing strategy?

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