Hype Cookies’ Digital Marketing Case Study

Stop the press – the perfect cookie does indeed exist. The crew at Hype Cookies have been slinging out some epic morsels of goodness from their online shop-front since 2021 and since then, have perfected the art of cookie making. Their story takes root in Paris – the global capital of gastronomy, delicacy, and the culinary arts. It’s where Elias, Head Chef and Founder of Hype Cookies started his journey to becoming the cookie legend that he is. As a foodie traveler with an appreciation for unique tastes and experiences. Elias and his business partner Driss spun up the idea of Hype Cookies as they wanted to create unique experiences that bring people together. Their meticulously crafted creations of inventive flavours stand as a testament to their unwavering pursuit of perfection.

They’ve said it themselves – Hype Cookies isn’t just about a sweet treat. It’s about transforming each bite into a sensorial adventure, infusing excitement, celebration, and joy. It’s inspirational stuff – but despite a strong product offering and a loyal customer base, Hype Cookies were stuck when it came to scaling its business and enhancing its online presence. The brand recognised that there was a need for a robust digital marketing strategy in order to better connect with potential customers and drive sales. So how did KW Marketing help Hype Cookies hype up their digital marketing? Read on!

The challenge

It was obvious to the team at KW Marketing, that Hype Cookies needed a fun and unique digital marketing strategy to stand out against competitors and entice customers. They already had a brand identity that told a story and appealed to a clearly defined, but wide, target audience with personalisation and gifting at the centre. Their current digital marketing setup had a strong focus on eCommerce with a Shopify website design at the centre and brand awareness to help them grow to the next stage of their business while retaining the nostalgic family connection and unique homemade recipes. So Hype Cookies had laid all the groundwork for KW Marketing to come and work their magic!

Once they got a peek under the hood, it was obvious to KW Marketing that Hype Cookies struggled with several key issues. Hype Cookies struggled with a limited database – with only a handful of subscribers in their email marketing platform, the brand had minimal outreach potential. Not only this but low sales played a huge part in their growth prospects – monthly revenue was minimal, which was not sufficient for sustainable growth. This can directly be correlated to Hype Cookie’s low website traffic – only 2953 visitors per month, leading to missed opportunities for engagement and conversion.

The solution

So KW Marketing got to work in spinning up their digital marketing magic. Together with data-led insights, they implemented a comprehensive strategy that included:

Email Marketing Campaigns: Developing targeted email campaigns to engage existing customers and attract new ones, leveraging incentives like discounts and exclusive offers.
Social Media Marketing: Created engaging content across platforms like Instagram and Facebook to build brand awareness and drive traffic to the website.
Search Engine Optimisation (SEO): Optimised the website for search engines to improve visibility and attract organic traffic.

With digital marketing gurus in their team, KW Marketing knew that they could make a huge impact on Hype Cookies digital marketing. By bringing the brand to life in a fun and imaginative way, KW Marketing were sure that they could spice up the socials, elevate their emails, and be the number one destination for gifting and sweet treats.

The impact

In just three months of collaboration, the results spoke for themselves:

Database Growth: Increased by 2,450%, significantly enhancing outreach capabilities.
Sales Growth: Rose by 185%, demonstrating improved customer conversion.
Traffic Increase: Surged by 1,361%, resulting in greater brand exposure.

It’s clear to see that KW Marketing’s digital marketing strategy worked in spades. The team ensured a greater appreciation for the home-baked goods by reinforcement throughout the website and emphasis on the passionate and loving nature of the people behind the brand too.

It’s a lesson to be learnt – it can be easy to overlook social media, but these channels play a key part in their business. While some of their competitors are focused strictly on spending advertising pounds, Hype Cookie’s clever use of their product availability and eye-catching and engaging social media presence helps them organically gain new customers.

Having a fabulous online presence with engaging content that is specifically made for each channel is the first part of the digital marketing equation, but the other part of the equation and a large part of what keeps their customers hooked is consistency.

It’s been epic to work with Hype Cookies on their digital marketing strategy and we can’t wait to see where the future takes them!

Do you want to hype your audience with your digital marketing? Our team of hand-picked digital marketing experts are here to help. From digital marketing consultancy through to delivery, we will help you to achieve your digital marketing goals. Get started with KW Marketing today – check out all the ways that we can help you or jump on a call with our Founder, Kate to find out more.

The Cornish Jar

09:15 13 Sep 25

We have recently started working with Kate and her team at K W Marketing. Our experience so far has been excellent, they do exactly what they say they do. Everyone worked around the clock to get us to where we needed to be.

Charlotte Simonds

14:04 06 May 25

Kate and her team bring an exceptional level of thoughtfulness and precision to their work—uncovering what truly matters before artfully translating it into brand expression. For the reformer space, they crafted a brand that seamlessly blends creativity with conversion, creating real buzz and, more importantly, driving bookings. While our mission is to move people, Kate’s vision and execution profoundly moved us.

Dave Briggs

10:10 29 Jan 25

Kate spoke at the Building Brands marketing conference in Exeter, in November 2024, and was absolutely superb. I honestly couldn't have asked for someone to do better. The feedback that she received - both to her, and to us as the organisers - was especially pleasing and hopefully gave her a really good shot of confidence too! She was brilliant - really engaging, knew her stuff, and gave the attendees some great tips and advice too. Couple of people have been speaking to us about it even now - 3 months later!

Huge thanks Kate, looking forward to getting you along to more events in the future too!

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Christian William Horne

18:58 20 Nov 24

Working with Kate and the team at KW Marketing has been a game-changer for our business. Their expertise in growth-focused marketing has helped us reach new levels, and the results speak for themselves. From strategy to execution, they’ve been hands-on every step of the way, driving real impact on our growth journey. Highly recommend!

John Sheaves

09:05 11 Oct 24

In the modern world of digital marketing which is now a prerequisite for getting your product or service to market, you need professional support from a professional agency. Kate and her team are just that. They have worked with us for the last few months and they have been a game changer and have opened our eyes to the art of the possible.

The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally.

We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with.

Ben Stansfield

18:13 17 Aug 24

We have been working with the team for just over 6 months now and it's been fantastic. They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work.

Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't.

Overall, great company to work with and they are amazing at what they do!

EmmaLouiseI7

14:24 25 Apr 24

The FUEL marketing event we attended was really useful. We gained a few more ideas of ways to help elevate our small, independent icecream business and came away feeling inspired and motivated. Thankyou again for having us

Serena Slatter

12:49 15 Apr 24

HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement!

Ria Ball

15:17 01 Mar 24

It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results.

Nigel Wright

16:53 14 Feb 24

Kate and the team worked incredibly hard for us throughout our Christmas email and social
Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.

Browella Beauty

14:16 08 Aug 23

Since February this year we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them. We love that they send us over a content plan every month so then we can check what is going to be posted. Again Thank you to Kate, Hannah, and their amazing team x

Chloe Farrant

21:56 11 Jul 23

I recently attended the Uncovering Opportunities Workshop with Kate, and it left me feeling clear, focused, and motivated to take the next steps in my business. In just a short session, Kate demonstrated a deep understanding of my business and my goals, and I now feel excited and confident to embark on this journey with her by my side. Highly recommend!

Aushi Meewella

18:40 07 Dec 22

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Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.
Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

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Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.