Popcorn Kitchen Q4 Growth Case Study

We’ve partnered with Popcorn Kitchen for over 7 years now, which not only means we know their brand inside out, but we’ve eaten a lot of popcorn in the process.

From their iconic Giant Bottles to their festive Advent Houses and beloved Pop-At-Home Kits, Popcorn Kitchen is a brand we’ve helped scale season after season. But Q4 2024? That’s when things really took off.

With Christmas as their biggest sales window, Popcorn Kitchen came to us with one clear goal: “Let’s make this our biggest quarter ever.”

And they did, with 289% revenue growth, 268% more orders, and a customer base that nearly tripled in just 90 days.

We saw similarly standout results with another long-standing client. See how The Cornish Cheese Co smashed their Q4 targets too.

Here’s how we helped them get there.

The challenge: Big ambitions, short window

Popcorn Kitchen had three clear targets in Q4 2024:

Explode online sales during the peak gifting season
Bring in new customers (not just repeat buyers)
Build a scalable customer list to future-proof growth into 2025

And they needed it all without wasting spend or missing key delivery cut-offs in the most competitive quarter of the year.

We needed a full-funnel strategy that delivered on performance and profit. A campaign that didn’t just look good, but drove serious results.

The strategy: Full-service digital marketing that did the heavy lifting

As Popcorn Kitchen’s digital marketing partner, we activated a joined-up campaign across Meta Ads (Facebook and Instagram), email marketing, and social media, underpinned by live performance tracking and weekly optimisations.

Here’s what we implemented:

1. Meta Ads that knew how to sell

We ran highly targeted Meta campaigns across Facebook and Instagram, focusing on key gifting products like the Giant Sweet & Salt Bottle, Pop-At-Home Kits, and the full Christmas Collection.

What made it work?

Audience segmentation from warm brand fans to first-time gifters
Creative testing using UGC, video, carousels, and lifestyle imagery
Time-sensitive urgency countdowns to final shipping dates and offers
Dynamic retargeting keeping product ads front-of-mind for browsers
Result: A 289% uplift in revenue and 93% new customer rate from paid ads alone.

2. Email marketing with precision and punch

Email was our secret weapon. We mapped out a Q4 calendar across October to December that included:

Early access offers for subscribers
Christmas gift guides by product type and budget
Last-chance shipping emails that converted at record rates
Post-Christmas sale campaigns that kept revenue flowing into January

We also implemented new flows to welcome, convert, and retain customers automatically, growing the email database by a huge 554%.

Result: Email marketing became one of the top three revenue channels, with a 76% increase in website conversion rate.

Want to see the strategy behind email results like these? Download The Email Playbook featuring a real-life case study on how one food brand grew £56.7K in email revenue.

If email is part of your strategy but results aren’t where you want them to be, you’re not alone. Here’s why most food & drink brands struggle to grow online and how to fix it.

3. Organic social that actually converted

It wasn’t just about looking festive; our organic social strategy drove real ROI.

Instagram and TikTok content plans built around key sales dates
UGC, reels, giveaways, and behind-the-scenes content to build trust
Clear CTAs driving traffic back to collection pages

We also collaborated closely with the team on ad hoc content ideas, trending sounds, and user engagement, while supporting their influencer gifting campaigns to maximise reach.

Result: Sales attributed to social traffic rose by 875% quarter-on-quarter. That’s not a typo.

4. Weekly reporting & real-time pivots

This wasn’t a “set it and forget it” campaign. We met weekly with the Popcorn Kitchen team to:

Review what’s working
Reallocate budget to top performers
Pivot ad creatives based on real-time data
Double down on the hero products that were flying

That agility? It meant we didn’t waste budget on underperforming tactics and got results faster.

The results: Numbers worth shouting about

Here’s what we achieved between October and December 2024:

289% Revenue Growth vs. Q4 2023
268% Increase in Orders
93% of customers were brand new
554% Growth in Email Database
875% Increase in Sales from Social Media
76% Boost in Website Conversion Rate
9% Growth in Average Order Value

We didn’t just hit the target, we helped reset what was possible for this brand!

“I am delighted with the step-changing performance of our eCommerce business, driven by the diligent, professional, and exceptional expertise of Kate, Lucy, and the KW Marketing team. Really looking forward to creating the plan for 2025 and continuing on this growth agenda together!”

Louise Monk, Owner & Co-Founder, Popcorn Kitchen

What’s next?

Popcorn Kitchen enters Q4 2025 with a bigger audience, more first-party data, and a strategy that scales.

Our focus now? Repeat the magic. Increase retention. Launch smarter, earlier, and even more profitably.

Want results like this?

Whether you’re planning for Christmas 2025 or looking to grow sustainably year-round, we can help.

We work with ambitious food & drink brands like Popcorn Kitchen to turn digital marketing into real, measurable results – across email, paid ads, social, and full strategy support.

Book a free strategy call or explore our Strategic Growth Workshop – designed for brands ready to scale past £30K+ months. Just getting started? Join the Food Marketing Club for caption banks, trend guides, and DIY social media support without the agency price tag.

Photography by Becky Craven.

The Cornish Jar

09:15 13 Sep 25

We have recently started working with Kate and her team at K W Marketing. Our experience so far has been excellent, they do exactly what they say they do. Everyone worked around the clock to get us to where we needed to be.

Charlotte Simonds

14:04 06 May 25

Kate and her team bring an exceptional level of thoughtfulness and precision to their work—uncovering what truly matters before artfully translating it into brand expression. For the reformer space, they crafted a brand that seamlessly blends creativity with conversion, creating real buzz and, more importantly, driving bookings. While our mission is to move people, Kate’s vision and execution profoundly moved us.

Dave Briggs

10:10 29 Jan 25

Kate spoke at the Building Brands marketing conference in Exeter, in November 2024, and was absolutely superb. I honestly couldn't have asked for someone to do better. The feedback that she received - both to her, and to us as the organisers - was especially pleasing and hopefully gave her a really good shot of confidence too! She was brilliant - really engaging, knew her stuff, and gave the attendees some great tips and advice too. Couple of people have been speaking to us about it even now - 3 months later!

Huge thanks Kate, looking forward to getting you along to more events in the future too!

Kate and her team are fabulous by the way. Definitely happy to recommend them!

Christian William Horne

18:58 20 Nov 24

Working with Kate and the team at KW Marketing has been a game-changer for our business. Their expertise in growth-focused marketing has helped us reach new levels, and the results speak for themselves. From strategy to execution, they’ve been hands-on every step of the way, driving real impact on our growth journey. Highly recommend!

John Sheaves

09:05 11 Oct 24

In the modern world of digital marketing which is now a prerequisite for getting your product or service to market, you need professional support from a professional agency. Kate and her team are just that. They have worked with us for the last few months and they have been a game changer and have opened our eyes to the art of the possible.

The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally.

We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with.

Ben Stansfield

18:13 17 Aug 24

We have been working with the team for just over 6 months now and it's been fantastic. They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work.

Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't.

Overall, great company to work with and they are amazing at what they do!

EmmaLouiseI7

14:24 25 Apr 24

The FUEL marketing event we attended was really useful. We gained a few more ideas of ways to help elevate our small, independent icecream business and came away feeling inspired and motivated. Thankyou again for having us

Serena Slatter

12:49 15 Apr 24

HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement!

Ria Ball

15:17 01 Mar 24

It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results.

Nigel Wright

16:53 14 Feb 24

Kate and the team worked incredibly hard for us throughout our Christmas email and social
Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.

Browella Beauty

14:16 08 Aug 23

Since February this year we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them. We love that they send us over a content plan every month so then we can check what is going to be posted. Again Thank you to Kate, Hannah, and their amazing team x

Chloe Farrant

21:56 11 Jul 23

I recently attended the Uncovering Opportunities Workshop with Kate, and it left me feeling clear, focused, and motivated to take the next steps in my business. In just a short session, Kate demonstrated a deep understanding of my business and my goals, and I now feel excited and confident to embark on this journey with her by my side. Highly recommend!

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.
Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.