Posts Tagged ‘2025’
How to grow D2C sales without hiring a big team
Let’s be real, growing your D2C sales can feel overwhelming especially when you’re running lean, wearing every hat, and wondering how on earth you’re supposed to do more without adding to your headcount. But here’s the thing, you don’t need a huge team to scale online sales. You just need clarity, consistency, and a smarter…
Read MoreKW Marketing announces FareShare South West as charity of the year 2025
This one’s big. The kind of partnership that makes everything we do feel even more meaningful. We’re incredibly proud to announce that FareShare South West is our Charity of the Year. This isn’t just a title. It’s a commitment. To using our skills, platform, and purpose to support a charity that’s making a real difference…
Read MoreWe won! KW Marketing named most innovative digital marketing consultancy 2025
We’ve got news. Big news. The kind of news that deserves a proper proud moment and a celebratory popcorn toss (we are food & drink marketers after all). KW Marketing has been named Most Innovative Digital Marketing Consultancy 2025 by the SME Business Elite Awards. Let’s just take that in for a second. This isn’t…
Read MoreWhy most food & drink brands struggle to grow online (and how to fix it)
You’ve poured everything into your product. You’ve built a brand people love in real life. But online? You’re still not seeing the sales you want. You’re trying all the things, Instagram posts, email campaigns, influencer gifting, but it feels like you’re spinning your wheels. The traffic isn’t converting. The customer journey is clunky. The results…
Read MoreFast food, health and advertising in the UK
Let’s be honest: when it comes to fast food advertising, we’ve all been tempted. Whether it’s a perfectly golden nugget, a towering cheeseburger, or a cheeky “limited time only” meal deal, the marketing is powerful. But how does this advertising affect our health, and what’s being done about it in the UK? As we move…
Read MoreKW Marketing turns 8: FUEL, founders & the future of food & drink
Eight years ago, I sat at a second-hand desk in the spare bedroom of my parents’ house with a laptop, a vision, and not much else. No team. No office. No website. No roadmap. Just a fire in my belly and a belief that there had to be a better way to do digital marketing,…
Read MoreUnderstand how we are influenced by food marketing, from the food marketers!
Let’s face it, we think we’re making food choices based on what we fancy. But more often than not? We’re being nudged, tempted, and straight-up marketed to… often without even realising it! From your supermarket scroll to your TikTok feed, clever food marketing is everywhere. And if you’re a food or drink brand, understanding what…
Read MoreHow to write the most delicious captions for Instagram food posts
Scroll-stopping food content starts with more than just a mouth-watering photo. If you want to turn casual scrollers into loyal fans (and paying customers), your captions need to be just as appetising as your product. Because in 2025, captions aren’t just there to fill space, they’re your secret ingredient for driving engagement, clicks, and brand…
Read MoreHow to find & hire the best food influencers for your brand
In today’s digital-first world, social proof sells, and when it comes to food and drink marketing, influencers are one of the most powerful ways to get your products in front of highly engaged, purchase-ready audiences. From recipe creators to snack reviewers, food influencers help bring your brand to life in a way that feels personal,…
Read MoreThe ultimate guide to branding and strategy for your food business in 2025
Imagine walking into a bustling food market. The air is filled with the scent of freshly baked bread, artisan cheeses, and sizzling street food. Among the dozens of vendors, one brand catches your eye. The packaging, the story, the message – it speaks directly to you. That’s the power of branding. Branding for food businesses…
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