Posts Tagged ‘Digital Marketing’
The power of planning
Running an agency is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning throughout my career is that the power of planning should never be underestimated! Introducing the three T’s… Transparency With the world being…
Read MoreWhat’s my biggest achievement?
Where do I even start with this one! The last two years have absolutely flown by, but what’s my biggest achievement and why does it mean so much? I still remember the first day of being self-employed and thinking, what am I doing?! It’s scary to think that after 7 years into your career, you…
Read MoreWhat is Influencer Marketing?
There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But what is Influencer Marketing and how will it help my business? Definition: Influencer Marketing is the process of researching, establishing and engaging with people,…
Read MoreWhat is a Facebook Pixel?
If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the header of your website. It is a great way of building target audiences for future campaigns.…
Read MoreWhat 2019 will bring?
Here we are, the start of a New Year! I am so excited to see what 2019 will bring for KW Marketing. 2018 was a busy one that’s for sure! From campaigns to projects, events to conferences and lots of festivals in between, I was ready for some timeout over Christmas. Starting KW Marketing was…
Read MoreWhich marketing tools?
In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can be difficult. From experience and lots of trial and error, here’s my cheat sheet on how to get a head start…
Read MoreWhat is my motivation?
It’s been a while since I last wrote on here and what a busy few months it has been! I have taken on some exciting new clients and I am continuing to watch my existing clients grow. But what is my motivation? I get asked countless times, why do I work such long hours? The…
Read MoreA/B split testing in Mailchimp
Split testing your email sends can be a great way of determining which campaign will work best with your audience, also known as a/b split testing. Do you have a campaign that you want to test which imagery or content works best? Are you unsure of what the title should be or when to send?…
Read MoreWhich birthday month is the best?
This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With over 10 clients, from a variety of industries, I can quite honestly say I have…
Read MoreWhy New Year’s Resolutions are good
So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s resolutions are good. Prepare Preparing for a new year means getting ahead of the game.…
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